How Are Consumers Thinking About Generative AI Ads? A Neuroscience Study | Event Recaps | All MKC Content | ANA

How Are Consumers Thinking About Generative AI Ads? A Neuroscience Study

In this session, hear from NielsenIQ's Megan Belden about how consumers are thinking about generative AI ads. Megan is an expert in providing advertising consulting through neuroscience research for many of NIQ's top clients and the world's largest creative agencies.