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Search returned: 349 document(s).
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Ensure Gold Reminds Caregivers to Care for Their Parents During Tet
Smarties Awards September 30, 2024Ensure Gold created a film and a social campaign to inspire caregivers to care for their parents amid an exceptionally hectic Tet season.
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KitKat’s Mudik BreakHunt: Gamifying Indonesia's Mass Migration
Smarties Awards September 30, 2024Nestle Indonesia's KitKat brand leveraged mobile gamification to inject excitement into Indonesia's Mudik mass migration, significantly boosting brand awareness, engagement, and market share while outperforming industry benchmarks.
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PlugSports: Leveling the Playing Field in Athlete Recruitment
Smarties Awards September 30, 2024PlugSports launched an innovative influencer marketing campaign on TikTok, targeting high school athletes and significantly boosting app installs and sign-ups while reducing costs.
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Abbott Revolutionizes Traditional Trade in Vietnam with a Data Program to Assist Retailers
Smarties Awards September 30, 2024Abbott created a data-collection program that gave retailers in Vietnam the power of first-party data analysis normally the province of large and sophisticated organizations.
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Coca-Cola Positions Frestea as the Beverage to Break a Ramadan Fast
Smarties Awards September 30, 2024Coca-Cola reestablished Frestea’s brand equity with a multifaceted, gamified campaign that positioned the drink as the preferred choice for breaking a Ramadan fast.
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Lifebuoy Enables Reunions During Tet 2022
Smarties Awards September 30, 2024Unilever's Lifebuoy brand leveraged data-driven targeting and partnerships to provide free train tickets and hygiene products to financially burdened Vietnamese citizens during Tet 2022, significantly boosting brand relevance and sales.
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Revolutionizing Online Dating with Unfiltered Video Profiles
Smarties Awards September 30, 2024PreVue launched a revolutionary video-based dating app, focusing on authenticity through unedited 22-second profile videos. The campaign successfully introduced the app in multiple U.S. cities, significantly increasing user acquisition and organic growth.
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This Grocery Chain Enhanced its Messaging with Geo-Targeting
Smarties Awards September 30, 2024Turkish Grocery Chain CarrefourSA drove business with personalized messages delivered to users in real time based on their physical proximity to CarrefourSA stores.
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How This Vietnamese Footwear Brand Illustrated 40 Years of History in 1.6 Seconds
Smarties Awards September 30, 2024For its 40th anniversary, shoe brand Biti’s created a video asset that distilled 40 years of Vietnamese progress into a 1.6 second video.
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Using Mobile Cameras to Unlock Product Discounts: A Mondelēz Story
Event Recaps July 18, 2024During a session at a July 2024 meeting of the ANA’s Commerce Marketing Committee, Mondelēz explained how it leveraged mobile phone cameras and a partnership with Target to sell belVita Breakfast Biscuits.
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Domino's Bold Digital Transformation
Conference Session Videos July 18, 2024In this video, Domino’s explored how its culture of innovation is inspired by customer tensions.
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Domino's Bold Digital Transformation
Event Recaps July 18, 2024Domino’s explored how its culture of innovation is inspired by customer tensions.
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Unisys Drives Pipeline Growth Via an Integrated OOH and Mobile Campaign
B2 Awards July 14, 2024Unisys launched an omnichannel campaign with a focus on video, out-of-home, and social to drive consideration for three of its business units.
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Brands Dial Up Their SMS Marketing Efforts
Trends and Technology June 28, 2024The level of real-time personalization and immediacy has made SMS marketing an increasingly important marketing tool for more and more brands. But as companies ramp up their investments in SMS marketing, they have to make sure to avoid a one-size-fits-all approach when targeting consumers and be cognizant of new regulations for the channel.
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Heineken’s Secret Brew to Connecting with Customers
Event Recaps May 20, 2024Heineken shared its eight-pronged framework for engaging consumers across its online channels, using the recent revamp of its online journey to illustrate its application.
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Each Generation's Preferred Method of Receiving Offers, by the Numbers
Money Slides April 24, 2024Media and marketing agency Vericast shares data on the modes of communication through which generation Z, millennials, generation X, and baby boomers most prefer to receive offers.
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How This Hotel Enlisted Cookie Monster to Woo Millennial Parents
REGGIE Awards April 17, 2024DoubleTree baked a new, allergy-friendly option for an even warmer welcome at check-in to reinvigorate its consumer base and win over millennial parents. The iconic Cookie Monster was enlisted to promote the brand’s new inclusive cookie offering on National Chocolate Chip Cookie Day, tapping into millennials' affinity for nostalgia.
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ROI of Campaigns by Medium
Money Slides March 4, 2024The ANA shares results from its 2023 Response Rate Report which quantify the ROI of campaigns by their medium, which include direct mail, email, social media, paid search, SMS, and digital display advertising.
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Mobile Marketing Plan Playbook
Playbooks March 1, 2024Use this step-by-step planning playbook and set of 18 premium tools and templates to create a comprehensive mobile marketing plan.
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SEO Playbook
Playbooks March 1, 2024Follow this simple, step-by-step playbook to create an effective search engine optimization plan and optimize your website to increase traffic and support your marketing goals.
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