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Email and SMS: Turning Holiday Shoppers into Loyal Customers
Pulse February 5, 2025For small-to-medium-sized businesses (SMBs), the holiday season isn't just the most wonderful time of the year — it’s the most critical. Between October and December, SMBs rely on waves of new and returning customers to bolster their bottom line. Yet, while the opportunity is immense, so is the challenge of turning these seasonal shoppers into loyal patrons. With strategic follow-up efforts — marrying email and SMS marketing — SMBs can maximize their potential, drive sales, and foster fruitful relationships.
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Beyond Likes: Personalization and Data-Driven Strategies to Build Gen Z and Millennial Loyalty
Event Recaps January 15, 2025At a January 2025 meeting of the ANA’s Digital and Social Media Committee, Kraft Heinz shared its experience in developing a cooking app to attract an audience of millennials and members of gen Z with vigorous personalization.
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The Percentage of Total Programmatic Ad Spending by Device Type
Money Slides January 6, 2025The ANA breaks down the percentage of programmatic ad spending devoted to a variety of device types, including desktop, mobile and tablet, OOH, and CTV.
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A Five-Step Mobile Marketing Decision Tree
Training Takeaways January 2, 2025ANA instructor Neil Feinstein helps marketers conceptualize their mobile marketing efforts as a schema with five elements.
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Mobile Marketing Plan Playbook
Playbooks January 1, 2025Use this step-by-step planning playbook and set of 18 premium tools and templates to create a comprehensive mobile marketing plan.
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Mobile Application Type Assessment Tool
Tools January 1, 2025Use this tool to decide which type of mobile application your organization should focus on developing.
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Mobile Device Policy Template
Tools January 1, 2025A policy for acceptable use of mobile devices by employees and contractors.
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Mobile Marketing Business Case
Tools January 1, 2025A template to build a business case for an investment in a mobile marketing program.
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Mobile Marketing Channel Selection Tool
Tools January 1, 2025A tool to evaluate mobile initiatives based on brand promotion quality, lead quality, and cost.
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Mobile Marketing Competitive Tracking Tool
Tools January 1, 2025A template to identify and track the mobile marketing channels that your competitors are using.
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Mobile Marketing Manager Job Description
Tools January 1, 2025A template to quickly document the role and responsibilities for this position.
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Mobile Marketing Metrics Dashboard
Tools January 1, 2025A simple dashboard to define your key metrics and track and report on your results.
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Mobile Marketing Planning Checklist
Tools January 1, 2025A checklist to ensure you have the right infrastructure to implement a mobile marketing program.
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Mobile Marketing Project Charter
Tools January 1, 2025A charter to document project scope, decision rights, and executive sponsorship.
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Mobile Marketing Readiness Assessment
Tools January 1, 2025A self-assessment to evaluate your organization's mobile marketing maturity.
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Mobile Marketing RFP Template
Tools January 1, 2025A template for a Request for Proposal (RFP) for Mobile Marketing Consulting Services.
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Mobile Marketing Risk Assessment
Tools January 1, 2025A template to document mobile marketing risks and develop risk mitigation plans.
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Mobile Marketing Vendor Selection Tool
Tools January 1, 2025An analysis tool for evaluating each vendor based on key decision-making criteria.
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Mobile Marketing Strategy Scorecard
Tools January 1, 2025A simple, one-page 'scorecard' to demonstrate your objectives, programs, metrics, and timeframes.
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Mobile Marketing Usage Survey
Tools January 1, 2025Use this tool to get a better understanding of your employee, customer & target audience behaviors based on habits, interests, level of participation and current involvement across a variety of mobile channels.
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