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Search returned: 1043 document(s).
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Heinz Promotes Limited-Edition Sauces with "Limited-Time" Celebrities
In-House Excellence Awards May 19, 2024When Heinz set out to launch its new limited-time sauces, the brand eschewed the traditional partnership and, instead, teamed up with “celebrities” who know a little something about a limited-time in the spotlight in a campaign that paired limited-time sauces with limited-time celebrities.
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How Audi Let Fans Direct a Brand Film Via Instagram
In-House Excellence Awards May 19, 2024To help send off its popular R8 model, Audi allowed fans to serve as the directors of a farewell film for the car by voting on various creative elements via Instagram Stories.
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How Heinz and a Shipwrecked Sailor Went Viral
In-House Excellence Awards May 18, 2024When Elvis Francois survived 24 days adrift at sea on a bottle of ketchup, Heinz wanted to help him get a new boat. There was just one problem: Nobody could find him. So, Heinz sent a message in a bottle adrift into the sea of the internet to #FindTheKetchupBoatGuy.
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Influencer Marketing Is Changing the Game for Celebrity Athletes
B2C May 17, 2024Social media and influencer marketing have started to blur the line between celebrity athletes and brand ambassadors. The challenge for brand managers is how to harness the new constellations of stars without putting the company in jeopardy or alienating people.
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Mr. Mucus Takes Over Social Media for Reckitt
In-House Excellence Awards May 17, 2024Reckitt created a social media handle for America’s snottiest mascot (Mr. Mucus) and generated content with the character.
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PopCorners Breaks Boundaries with Breaking Bad
In-House Excellence Awards May 16, 2024PopCorners provides the perfect snack but not enough people know about this. Teaming up with iconic <em>Breaking Bad</em> characters on the biggest stage, the Super Bowl, the brand created a campaign that demonstrated how iconic characters and established visual style can be applied innovatively to a completely new context to propel brand equity.
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Creators Move Down Funnel to Performance Marketing
Industry Insights May 15, 2024Creator marketing has officially moved down funnel and become a true performance marketing channel. Whether they’re paid affiliate commissions, flat fees per post/video, consulting fees, or a combination of the three, today’s creators are motivated to increase their marketing partners’ sales.
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Why I Have a "Three Scrolls Rule"
Industry Insights May 14, 2024It’s important to experience your content the way your users are experiencing it. I’ve also known colleagues who have had “secret” or tester accounts. They’ll post content in the secret account first to see how it looks before posting it on the brand account. Your audience is not as invested in your content as you are, so if it doesn’t look good and isn’t compelling to you why would anyone else want to follow you?
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The Reach of Various Marketing Channels, by the Numbers
Money Slides May 9, 2024Cumulus Media shares Nielsen data that quantifies the reach of marketing channels that include TV, video, and social media, with radio holding a dominant position.
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Real Influence Doesn't Require Being Real
B2C May 8, 2024Human influencers, move over. Nearly two-thirds of marketers said they are open to teaming up with AI-created virtual influencers, according to a new study. As the trend gains momentum, marketers need to ensure that their AI-driven partners are tightly controlled and sync up nicely with the brand.
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Invisalign’s Movie Trailers Juxtapose the Benefits of its Aligners to the Discomfort of Braces
REGGIE Awards April 30, 2024To position the brand as the hero that keeps teens drama-free, Invisalign created #InvisIsDramaFree 2023 — a series of fake movie trailers emphasizing the daily hassles and visceral discomfort of braces juxtaposed against the benefits of the brands clear aligners.
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McDonald’s Host Grimace's Birthday to Engage Gen Z Consumers
REGGIE Awards April 30, 2024McDonald’s harnessed the power of one of its most iconic characters and social media to modernized its nostalgic McDonald’s Birthday experience.
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How a Binge Worthy Drama Drove Gen Z Gym Memberships
REGGIE Awards April 30, 2024“On this Repisode of High School Summer Pass” is a free gym promo disguised as a bingeable teen drama that lived on the same platforms as generation Z, positioning Planet Fitness as a place they belong.
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Sanofi Partners with Walgreen’s to Make its Vaccine the Flu Shot of Choice
REGGIE Awards April 30, 2024Sanofi deployed an omni-channel campaign alerting people of the risk of the flu to motivate consumers to choose its vaccine at Walgreens locations.
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How Leveraging One Word Led to a 400 Percent Increase in New Accounts
REGGIE Awards April 29, 2024HSBC Bank Australia demonstrated how the HSBC Everyday Global account is a fee-saving, money-earning, globe-trotting, currency-exchanging, visa-wielding, super-secure, all-in-one account.
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How eos Brand Leveraged a TikTok Trend to Disrupt the Women’s Shave Category
REGGIE Awards April 29, 2024eos disrupted the women’s shave category by leveraging self-care trends on TikTok to position eos shave as an essential part of generation Z’s skincare ritual.
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Forever 21 Partners with Live Nation to Delight Festival Goers
REGGIE Awards April 28, 2024To connect with fashion-conscious generation Z festival-goers, Forever 21 partnered with Live Nation and enlisted influencer Bunny Zigler for its Rolling Loud activation. Bunny's Bae Bar glam services and capsule collections drove buzz, achieving a 50 percent sell-through rate, surpassing $100,000 in sales, and solidifying Forever 21 as the go-to for festival fashion.
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How a French’s Mustard Flavored Skittle Pack Drove Record-Breaking Consumer Engagement
REGGIE Awards April 28, 2024McCormick partnered with Skittles to create a limited-edition French’s Mustard flavor of the popular candy. Through an influencer-focused strategy, the brand was able to earn a record-breaking 265 million social media impressions across Instagram, TikTok, and X.
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Marketing News Quiz for April 27, 2024
Marketing News Quiz April 27, 2024In this week's marketing news quiz: Taylor Swift dominates Spotify, delays on Google's deprecation of cookies, the potential U.S. ban of TikTok grows more likely, and more.
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How State Farm Changed the Game on Naming Rights
REGGIE Awards April 27, 2024State Farm's "The Big Game Came to Us!" campaign revolutionized naming rights strategy by partnering with TikTok's top creator, Khaby Lame, whose single post reached 220 million viewers, doubling Super Bowl viewership.
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