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TikTok Asks Supreme Court to Pause Law that Would Ban It On January 19
Marketing News December 17, 2024After a federal appeals court denied a request to pause the sale-or-ban law on TikTok, the social media platform has asked the Supreme Court to step in.
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California Introduces Legislation Requiring Social Media Warning Labels
Marketing News December 12, 2024A new California bill would require social media platforms to show a "black box warning" to users of all ages upon their first use of a platform and at least once weekly thereafter.
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TikTok Seeks an Emergency Injunction
Marketing News December 11, 2024After an appeals court on Friday upheld a federal law requiring TikTok to be sold or banned in the U.S., the social media company has filed an emergency request to freeze the law to give the Supreme Court time to consider its case.
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These Brands Utilized Sports and Esports for Successful Media Strategies
Pulse December 11, 2024One of the most important parts of culture across the world is sports, whether it is professional, amateur, or online. Many brands take advantage of this part of society and continue to focus their campaigns and media strategies around sporting events and athletes.
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New Social Media App Caters to College Students
Marketing News December 11, 2024Connyct, a new video-forward app marketed exclusively to college students, has similar features to TikTok, including a chat function, personalized content feed, and video creation and editing tools. Connyct's debut comes just a few days after a federal appeals court upheld the U.S. ban on TikTok if China-based owner ByteDance doesn't sell the app or divest its assets by next January.
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Federal Appeals Court Upholds U.S. Ban on TikTok
Marketing News December 9, 2024A federal appeals court has upheld the U.S. ban on TikTok, the video-soaked app that has more than 170 million users in the U.S. and more than 1 billion users worldwide. TikTok plans to appeal to the Supreme Court.
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Australia Bans Social Media for People Under 16
Marketing News December 5, 2024Australia's Social Media Minimum Age bill is designed to protect would-be users under the age of 16 from the negative impacts of social media. Social platforms targeted by the legislation could face large fines if they fail to comply.
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These Brands Show Support for Women and Take Steps Toward Change
Pulse November 21, 2024It has been proven that brands that approach societal issues through campaigns are more likely to connect with generation Z and millennial audiences, and therefore gain higher brand trust and favorability. A large area of focus within the current societal issues for brands is around women. Specifically, the prominent issues women face today, such as unrealistic beauty standards, inadequate emotional support, and outdated stereotypes.
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Instagram Marketing
ASK Answers October 30, 2024ANA’s Ask the Expert research service answers the question, “How can I leverage Instagram to reach consumers?"
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Staying Relevant – Adapting Your Organic Social Media Strategy to Algorithm Changes by Inspira Marketing
Knowledge Partners October 28, 2024Inspira Marketing shares five strategies marketers can leverage to navigate the ever-evolving shifts in social media algorithms, connect with social media users, and enhance their visibility on social media platforms.
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Advertising's Role in Global Warming
Trends and Technology October 26, 2024Infographic: In a new report from the ANA and Scope3, the ad industry's contributions to carbon emissions are laid bare. How can the industry go greener, and can it improve its ROI in the process?
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Winning with TikTok Creators: Inside the Success of the World’s Top Brands, Featuring TikTok
Webinar Rewinds October 24, 2024Ready to crack the code on TikTok success? In this webinar, learn about the strategies that are helping these brands crush it with creator collaborations, build authentic connections, and see real results.
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"The Future of the Creator Economy" with Glenn Ginsburg of QYOU Media
Marketing Futures Podcast October 15, 2024QYOU Media’s Glenn Ginsburg joined Marketing Futures Podcast host Mike Berberich to discuss the evolution of the creator economy.
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Six Principles for Leveraging Creator Content
Event Recaps October 10, 2024During an October 2024 meeting of the ANA Content Marketing Committee, Props Media Platform joined its client, the lender College Avenue, to share the principles that it has developed for making the most of creator content.
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What is Social SEO? 10 Ways to Optimize for Social Search
Knowledge Partners October 8, 2024This article explores the concept of social SEO, explaining its importance in modern digital marketing and providing ten practical strategies for optimizing social media profiles and content to improve brand visibility and engagement on platforms increasingly used as search engines.
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Conquering Hair Care Through Data-Driven Niche Marketing
Smarties Awards September 30, 2024L'Occitane leveraged RED's new data platform to execute an innovative dual-product strategy, significantly increasing brand penetration and market share in China's competitive hair care category.
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Magnum Redefines Ice Cream Luxury for Gen Z
Smarties Awards September 30, 2024Unilever's Magnum ice cream brand transformed its annual Cannes Film Festival event into a generation Z-focused, multi-channel campaign, significantly boosting brand awareness, engagement, and sales.
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Lifebuoy's #Safety4All: Redefining Family in Vietnam
Smarties Awards September 30, 2024Unilever's Lifebuoy revolutionized family advocacy in Vietnam with its #Safety4All campaign, turning negative societal messages into positive affirmations for all family types during Pride Month.
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Pepsi Builds Customer Relationships During Tet
Smarties Awards September 30, 2024Suntory PepsiCo Vietnam Beverage's "Bring Tet Home" campaign combined corporate social responsibility with innovative CRM strategies to connect with Gen Z and families during Vietnam's Tet celebrations, resulting in increased brand equity and customer engagement.
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Cif Leveraged Influencers to Launch Its New Degreaser
Smarties Awards September 30, 2024Cif’s solution to the challenge of launching the new Cif Cream Spray Ultra Grease Degreaser Lemon was prioritizing gender inclusivity.
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