From Mall Staple to Global Brand: The Transformation of Claire’s | Event Recaps | All MKC Content | ANA

From Mall Staple to Global Brand: The Transformation of Claire’s

Claire's, the beloved 60-year-old mall retailer, reinvented itself for the digital age. This presentation delved into how Claire's has evolved its brand strategy, embraced omnichannel retail, and connected with younger audiences like gen Z and gen Alpha.