Search Marketing Knowledge Center

5 Questions to Separate AI Fact from Fiction in Media

Leading Edge November 18, 2024

In ad tech, we love our three-letter acronyms — you've got DSPs, SSPs, CDPs, and DMPs. We obsess over click-through rates (CTRs) and customer acquisition costs (CAC), and the three-letter list goes on. But as our attention spans shrink, our acronyms do, too. The most important ones for the future will have just two letters, and the most obvious one is AI (artificial intelligence).

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Forging a Creative Legacy Means Embracing the New

Leading Edge November 15, 2024

Wouldn’t you rather be the creative, who makes a lasting impact on the industry, the client, and maybe even the zeitgeist beyond advertising, whose work is remembered and referenced 20 years from now?

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What is Brand Value Worth?

Champions of Growth Podcast November 13, 2024

Deloitte Digital's Maggie Gross says developing an “Excel Love Language” is an increasingly effective way for CMOs and senior marketers to communicate the benefits of brand building to the C-suite. She joins host Matthew Schwartz to provide some strategic thinking for how marketers change the conversation about branding.

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Creativity & Creative Effectiveness

ASK Answers November 12, 2024

How can a brand optimize its creative output, and what is its worth?

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Progress Not Perfection: Executing Creative and Marketing Campaigns

Webinar Rewinds November 7, 2024

This session addressed the common pressure for perfection in creative and marketing campaigns. Discover key strategies and practical tips to help your team move campaigns forward with confidence while evolving with the audience and market.

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GoTo Foods: Reinventing Creative Services with a New In-House Agency Model

Event Recaps November 7, 2024

GoTo Foods outlined how it was able to turn its internal creative services provider into a world-class in-house agency and creative powerhouse that supports each of the organization’s seven brands.

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Can Marketers Keep up With Changes in Ad Creative?

Champions of Growth Podcast November 6, 2024

Despite the constant upheaval in marketing and advertising, the more things change the more they stay the same, says Fallon's Kara Buckner. Buckner joins host Matthew Schwartz to discuss trends in advertising creative and the different approaches marketers are taking to crafting their message and breaking through the noise.

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Brand Refreshes

ASK Answers October 29, 2024

When is a good time to refresh my brand, and how do I go about doing it?

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How Brands Reignited the Olympics Advertising Competition for LA 2028

Leading Edge October 28, 2024

The Olympics in Paris marked the start of a journey toward a more democratized marketplace for brands looking to reach audiences during tentpole sporting events. By 2028, as the 34th Olympiad begins in Los Angeles, the games should be accessible to a much broader array of advertisers than ever before.

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Experimental Campaigns Revitalized These Iconic Brands

Pulse October 25, 2024

Brands that have been around for ages are familiar with long-lasting success but may be left puzzled when it comes to reaching new audiences and revamping the brand through their campaigns. When planning campaign strategies, an experimental approach might not always be the top of the list. Yet for brands with a long history of success, experimenting with experiences and products is sometimes the best option for reinventing the wheel and staying relevant in today’s world with seemingly limitless brand options available.

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How One Word Can Improve a Brand

Event Recaps October 25, 2024

During a session at the 2024 ANA Masters of Marketing Conference, Sandra Alfaro, U.S. CEO at Gut, explained the effectiveness of one-word identifiers to market brands.

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Building the Business Case for Creative Disruption

Conference Highlights October 25, 2024

Creative disruption is sustained by brand-led growth, meaningful storytelling and an innovative culture.

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How One Word Can Improve a Brand

Conference Highlights October 25, 2024

Iconic brands own iconic words that are their rallying cries.

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Final Words of Advice from Speakers at the 2024 ANA Masters of Marketing Conference

Conference Highlights October 25, 2024

Speakers at the 2024 ANA Masters of Marketing Conference answered the question "What’s your most important takeaway for helping conference attendees drive growth?"

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How One Word Can Improve a Brand

Conference Session Videos October 25, 2024

In this video, Sandra Alfaro, U.S. CEO at Gut, explained the effectiveness of one-word identifiers to market brands.

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What the Election Means for Marketers

Conference Highlights October 24, 2024

A memorable slogan, targeting, and competitive edge are among the elements needed for a winning campaign.

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Creativity and Human-First Approach to Becoming a Top100 Brand

Conference Highlights October 24, 2024

Key priorities for marketers include driving profitability and partnering with CIOs to facilitate AI adoption.

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Creativity and Human-First Approach to Becoming a Top100 Brand

Event Recaps October 24, 2024

Sumit Virmani, EVP and global CMO at Infosys, discussed how his B2B company has achieved impressive growth, sharing insights on the organization strategy and how culture has been crucial to success.

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Creativity and Human-First Approach to Becoming a Top100 Brand

Conference Session Videos October 24, 2024

In this video, Sumit Virmani, EVP and global CMO at Infosys, discussed how his B2B company has achieved impressive growth, sharing insights on the organization strategy and how culture has been crucial to success.

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