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Search returned: 913 document(s).
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Ad Agencies Have New Designs on Marketing
Trends and Technology December 23, 2024Ad agencies are starting to launch their own design practices, expanding the breadth of services they offer client-side marketers who have growing and unique demands.
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Study: Consumers Frustrated by AI-Generated Ads
Marketing News December 20, 2024A new study by NielsenIQ has uncovered several troubling trends when it comes to how people process ads generated by artificial intelligence (AI). The study, which involved more than 2,000 participants watching a series of low- to high-quality AI-generated ads, comes as several AI-generated ads stir backlash online.
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Pepsi's Santa Stirs Up Rivalry with Coca-Cola
Marketing News December 19, 2024Pepsi is angling to rewrite holiday tradition with a new social media campaign showing that Santa Claus has switched his allegiance from Coca-Cola Zero Sugar to Pepsi Zero Sugar.
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Harnessing the Power of Rituals
Knowledge Partners December 19, 2024MSQ and Warc Advisory conducted a study on consumers’ rituals, and how brands can leverage them to deepen customer relationships.
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Engage to Earn Is Everything in Marketing
Leading Edge December 17, 2024The contemporary expression of the “Marketing is everything. And everything is marketing” mantra can be found in a high-growth but often underappreciated sector of marketing: Engage to Earn.
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Three Ways to Ensure Consumers Actually Want to Watch Your Ads
POVs December 17, 2024In this POV, Matthew Schwartz shares three tips for ensuring your ads are engaging and interesting, citing examples from successful and innovative campaigns by other brands.
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Exclusive Ad Experiences Are Limiting Your Audience
Leading Edge December 16, 2024Truly creative ad formats live in the shadows, limited not by demand or interest but because they don’t scale. There are countless examples of remarkable ad experiences built by publishers or platforms that engage and captivate audiences with custom content or formats. But here’s the thing: Their reach is often limited — not because of a lack of interest — but because companies are trying to keep them as proprietary products.
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Are Brands Still Relying on Tokenism When Targeting Hispanic Audiences?
Podcast Clips December 16, 2024Jose Villa, president of marketing agency Sensis, discussed tokenism in Hispanic-targeted advertising, including what it looks like and what brands can do to avoid it.
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How Marketers Boost Engagement with Hispanic Consumers
Champions of Growth Podcast December 11, 2024Jose Villa, president of marketing agency Sensis, joins host Matthew Schwartz to discuss how marketers increase their appeal with the Hispanic market, the fastest growing contributor to the U.S. economy.
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Marketing News Quiz for December 7, 2024
Marketing News Quiz December 7, 2024In this week's marketing news quiz: The resurgence of a classic jingle from Oscar Mayer, Pantone's color of the year for 2025, Pizza Hut's implementation of an innovative restaurant design, and more.
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5 Questions to Separate AI Fact from Fiction in Media
Leading Edge November 18, 2024In ad tech, we love our three-letter acronyms — you've got DSPs, SSPs, CDPs, and DMPs. We obsess over click-through rates (CTRs) and customer acquisition costs (CAC), and the three-letter list goes on. But as our attention spans shrink, our acronyms do, too. The most important ones for the future will have just two letters, and the most obvious one is AI (artificial intelligence).
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Forging a Creative Legacy Means Embracing the New
Leading Edge November 15, 2024Wouldn’t you rather be the creative, who makes a lasting impact on the industry, the client, and maybe even the zeitgeist beyond advertising, whose work is remembered and referenced 20 years from now?
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What is Brand Value Worth?
Champions of Growth Podcast November 13, 2024Deloitte Digital's Maggie Gross says developing an “Excel Love Language” is an increasingly effective way for CMOs and senior marketers to communicate the benefits of brand building to the C-suite. She joins host Matthew Schwartz to provide some strategic thinking for how marketers change the conversation about branding.
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Creativity & Creative Effectiveness
ASK Answers November 12, 2024How can a brand optimize its creative output, and what is its worth?
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Progress Not Perfection: Executing Creative and Marketing Campaigns
Webinar Rewinds November 7, 2024This session addressed the common pressure for perfection in creative and marketing campaigns. Discover key strategies and practical tips to help your team move campaigns forward with confidence while evolving with the audience and market.
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GoTo Foods: Reinventing Creative Services with a New In-House Agency Model
Event Recaps November 7, 2024GoTo Foods outlined how it was able to turn its internal creative services provider into a world-class in-house agency and creative powerhouse that supports each of the organization’s seven brands.
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Can Marketers Keep up With Changes in Ad Creative?
Champions of Growth Podcast November 6, 2024Despite the constant upheaval in marketing and advertising, the more things change the more they stay the same, says Fallon's Kara Buckner. Buckner joins host Matthew Schwartz to discuss trends in advertising creative and the different approaches marketers are taking to crafting their message and breaking through the noise.
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Brand Refreshes
ASK Answers October 29, 2024When is a good time to refresh my brand, and how do I go about doing it?
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How Brands Reignited the Olympics Advertising Competition for LA 2028
Leading Edge October 28, 2024The Olympics in Paris marked the start of a journey toward a more democratized marketplace for brands looking to reach audiences during tentpole sporting events. By 2028, as the 34th Olympiad begins in Los Angeles, the games should be accessible to a much broader array of advertisers than ever before.
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Experimental Campaigns Revitalized These Iconic Brands
Pulse October 25, 2024Brands that have been around for ages are familiar with long-lasting success but may be left puzzled when it comes to reaching new audiences and revamping the brand through their campaigns. When planning campaign strategies, an experimental approach might not always be the top of the list. Yet for brands with a long history of success, experimenting with experiences and products is sometimes the best option for reinventing the wheel and staying relevant in today’s world with seemingly limitless brand options available.
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