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New Gap Ad Campaign Ties Into Max Hit The White Lotus
Marketing News March 3, 2025The Gap last week dropped a new ad campaign, "Feels like Gap," that celebrates self-expression and comfort with a new line of clothing focusing on soft fabrics. The campaign features actor Parker Posey, who's in the third season of <em>The White Lotus</em>, now running on Max.
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We’re All Marketers Now: Putting the Customer First
Leading Edge February 26, 2025It’s not often that a business headline captures your attention and then continues to make you think. “Is your entire company thinking like a marketer? It should be.” This simple question and answer appeared in a recent email newsletter from McKinsey, linking to a series of articles. It made me consider how attracting and respecting customers today requires commitment from an entire organization. I also thought about how marketing’s role will continue to evolve as artificial intelligence (AI) recognizes new customer behaviors and instant analytics point to different ways of being relevant.
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Delta CMO Alicia Tillman: Why the Future of Air Travel Looks More Like a Five-Star Hotel
Leading Edge February 26, 2025A great hotel concierge doesn't just make dinner reservations — they orchestrate experiences, anticipating needs before they arise and turning ordinary moments into memorable ones. Now, Delta is bringing this same mindset to air travel, powered by AI. At the 2025 ANA/AEF Future of Marketing Leadership event, Delta CMO Alicia Tillman revealed how this vision is transforming the airline industry, where product differentiation has traditionally been fleeting — after all, every carrier flies similar aircraft and can quickly match new entertainment options or seat designs.
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Beyoncé and Levi's Belt Out the Latest Iteration of 'REIIMAGINE'
Marketing News February 25, 2025Beyoncé and Levi's teamed up for the second chapter of the Levi's campaign "REIIMAGINE." The spot, titled "Pool Hall," features an all-denim-clad Beyoncé sidling up to a pool table to show her opponent, played by actor Timothy Olyphant, how things are done.
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Doing Business in the Digital RenAIssance: How to Thrive in the Apex of Innovation
Leading Edge February 25, 2025We are living in extraordinary times, and while some marketers feel as if they are hanging on for dear life, others feel that we were born for this moment. While much of what we are seeing today is new and novel — history is, in fact, repeating itself.
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How to Manage Distinct Brand Assets
ASK Answers February 21, 2025How do I manage my brand’s distinctive assets, things like colors, fonts, and shapes?
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Creating Super Bowl Sized Growth with a TikTok Attention Span
Leading Edge February 20, 2025We live in an attention divergent society. From the short form social video to which we’ve become accustomed to the often second (or even third) screening it while watching TV, consumers have an abundance of content options. How do you break through with your commercial when people have too many options to pay attention to?
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Have Super Bowl Ads Lost the Plot?
Podcast Clips February 20, 2025On Scope host Mike Berberich and show producer Ryan Dinger share their thoughts on this year’s slate of Super Bowl ads and wonder, “Have Super Bowl spots lost the plot entirely?”
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Social and TV: The MVP Brands Left on the Bench This Super Bowl
Leading Edge February 19, 2025Here’s the problem upfront: Maximizing Super Bowl ROI.
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Duolingo Killed Off Its Beloved Mascot. Or Did It?
Marketing News February 14, 2025Language learning app Duolingo announced this week that its popular owl mascot, Duo, had died. The company offered to give users more information about the cause of Duo's death if they keep up on their language lessons, fueling curiosity and engagement.
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Girl Power in Prime Time: The Super Bowl Ads That Resonated Most with Women
Leading Edge February 14, 2025Getting to watch the Super Bowl with my 11 and 8-year-old daughters was one of the joys of my weekend. Mind you, none in my family are football fans, but when you’re the CMO of a market research company, there are less offensive ways to blur your work-life balance.
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Why Super Bowl Ads’ Lack of Emotional Creativity Is No Laughing Matter
Leading Edge February 13, 2025Move over Budweiser’s cute young Clydesdale. The foal that starred in the beer brand’s Super Bowl ad “First Delivery” may have captured viewers’ hearts with his heroic, beer-carrying exploits at the Big Game, but it was not the only one-trick pony on the night.
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The Anti-Social Century and What It Means for Brands
Leading Edge February 12, 2025Over the weekend, I found myself reflecting on Derek Thompson's recent article in The Atlantic, “The Anti-Social Century,” which examines how we in the U.S. increasingly are choosing isolation over connection and solitude over community. It's a powerful lens that offers insight into the cultural moment we're in as well as what this behavioral shift means for brands navigating our evolving zeitgeist. (And, no, Derek Thompson and I are not related, though his insights feel closely aligned with my reflections!)
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The Story of Eos Body Lotion and the Power of Creativity, Inclusion, and Community
Event Recaps February 12, 2025Soyoung Kang, CMO at eos, discussed how eos transformed its body lotion from a fledgling product to the fastest growing body lotion in the mass market.
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AI versus Ad Fraud: An Old Problem with New Solutions
Leading Edge February 11, 2025Ad fraud isn’t a new challenge, but it continues to evolve, driven by sophisticated tactics and increasingly automated schemes. With costs related to digital advertising fraud worldwide estimated to increase from $88 billion in 2023 to $172 billion in 2028, this is clearly not an issue that’s going away on its own. With the rise of AI, fraudsters have been exploiting advanced technologies to scale their operations – creating new risks for marketers and the ad tech ecosystem. Fortunately, AI also offers the tools needed to fight back, reshaping fraud prevention strategies to keep pace with these threats.
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What I Just Learned About Retail Media
Pulse February 11, 2025Retail media is hot. The ANA just held a members-only conference focused on retail media, hosted by Kroger Precision Marketing in Cincinnati. We learned so much.
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Marketing News Quiz, Super Bowl 2025 Ad Recap
Marketing News Quiz February 11, 2025Can you match the Super Bowl ad with the brand that made it? Take the quiz.
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Innovation Insights from Atlanta-Based Brands at ANA Marketing Tech Conference
Pulse February 10, 2025At the recent ANA Marketing Technology Momentum conference, industry leaders shared transformative approaches to personalization and customer experience.
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Mountain Dew Recruits Seal for Bubbly Super Bowl Ad
Marketing News February 7, 2025In a new a Super Bowl ad, Seal and rapper Becky G take a portal-traveling ride fueled by Mountain Dew's Baja Blast. The ad, featuring Seal singing a Mountain Dew-ified version of his classic song "Kiss from a Rose," leans into a kind of weirdness for ad creative that's holding growing appeal for consumers.
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Getting the Most Out of a Big Game Ad: What Viewers Are Looking For
Leading Edge February 7, 2025As marketers increasingly demand that agencies connect advertising to direct business outcomes, many agencies feel the pressure to keep up. Some may see this as a threat. We see it as a powerful opportunity. By helping clients develop a holistic measurement framework that integrates audience health, brand health, and business health, agencies can demonstrate a clear impact and forge a legacy with concrete value beyond surface metrics like site visits.
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