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  • Ad Agencies Have New Designs on Marketing

    Trends and Technology   December 23, 2024  

    Ad agencies are starting to launch their own design practices, expanding the breadth of services they offer client-side marketers who have growing and unique demands.

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  • Study: Consumers Frustrated by AI-Generated Ads

    Marketing News   December 20, 2024  

    A new study by NielsenIQ has uncovered several troubling trends when it comes to how people process ads generated by artificial intelligence (AI). The study, which involved more than 2,000 participants watching a series of low- to high-quality AI-generated ads, comes as several AI-generated ads stir backlash online.

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  • Pepsi's Santa Stirs Up Rivalry with Coca-Cola

    Marketing News   December 19, 2024  

    Pepsi is angling to rewrite holiday tradition with a new social media campaign showing that Santa Claus has switched his allegiance from Coca-Cola Zero Sugar to Pepsi Zero Sugar.

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  • Harnessing the Power of Rituals

    Knowledge Partners   December 19, 2024  

    MSQ and Warc Advisory conducted a study on consumers’ rituals, and how brands can leverage them to deepen customer relationships.

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  • Engage to Earn Is Everything in Marketing

    Leading Edge   December 17, 2024  

    The contemporary expression of the “Marketing is everything. And everything is marketing” mantra can be found in a high-growth but often underappreciated sector of marketing: Engage to Earn.

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  • Three Ways to Ensure Consumers Actually Want to Watch Your Ads

    POVs   December 17, 2024  

    In this POV, Matthew Schwartz shares three tips for ensuring your ads are engaging and interesting, citing examples from successful and innovative campaigns by other brands.

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  • Exclusive Ad Experiences Are Limiting Your Audience

    Leading Edge   December 16, 2024  

    Truly creative ad formats live in the shadows, limited not by demand or interest but because they don’t scale. There are countless examples of remarkable ad experiences built by publishers or platforms that engage and captivate audiences with custom content or formats. But here’s the thing: Their reach is often limited — not because of a lack of interest — but because companies are trying to keep them as proprietary products.

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  • Are Brands Still Relying on Tokenism When Targeting Hispanic Audiences?

    Podcast Clips   December 16, 2024  

    Jose Villa, president of marketing agency Sensis, discussed tokenism in Hispanic-targeted advertising, including what it looks like and what brands can do to avoid it.

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  • How Marketers Boost Engagement with Hispanic Consumers

    Champions of Growth Podcast   December 11, 2024  

    Jose Villa, president of marketing agency Sensis, joins host Matthew Schwartz to discuss how marketers increase their appeal with the Hispanic market, the fastest growing contributor to the U.S. economy.

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  • Marketing News Quiz for December 7, 2024

    Marketing News Quiz   December 7, 2024  

    In this week's marketing news quiz: The resurgence of a classic jingle from Oscar Mayer, Pantone's color of the year for 2025, Pizza Hut's implementation of an innovative restaurant design, and more.

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  • 5 Questions to Separate AI Fact from Fiction in Media

    Leading Edge   November 18, 2024  

    In ad tech, we love our three-letter acronyms — you've got DSPs, SSPs, CDPs, and DMPs. We obsess over click-through rates (CTRs) and customer acquisition costs (CAC), and the three-letter list goes on. But as our attention spans shrink, our acronyms do, too. The most important ones for the future will have just two letters, and the most obvious one is AI (artificial intelligence).

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  • Forging a Creative Legacy Means Embracing the New

    Leading Edge   November 15, 2024  

    Wouldn’t you rather be the creative, who makes a lasting impact on the industry, the client, and maybe even the zeitgeist beyond advertising, whose work is remembered and referenced 20 years from now?

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  • What is Brand Value Worth?

    Champions of Growth Podcast   November 13, 2024  

    Deloitte Digital's Maggie Gross says developing an “Excel Love Language” is an increasingly effective way for CMOs and senior marketers to communicate the benefits of brand building to the C-suite. She joins host Matthew Schwartz to provide some strategic thinking for how marketers change the conversation about branding.

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  • Creativity & Creative Effectiveness

    ASK Answers   November 12, 2024  

    How can a brand optimize its creative output, and what is its worth?

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  • Progress Not Perfection: Executing Creative and Marketing Campaigns

    Webinar Rewinds   November 7, 2024  

    This session addressed the common pressure for perfection in creative and marketing campaigns. Discover key strategies and practical tips to help your team move campaigns forward with confidence while evolving with the audience and market.

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  • GoTo Foods: Reinventing Creative Services with a New In-House Agency Model

    Event Recaps   November 7, 2024  

    GoTo Foods outlined how it was able to turn its internal creative services provider into a world-class in-house agency and creative powerhouse that supports each of the organization’s seven brands.

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  • Can Marketers Keep up With Changes in Ad Creative?

    Champions of Growth Podcast   November 6, 2024  

    Despite the constant upheaval in marketing and advertising, the more things change the more they stay the same, says Fallon's Kara Buckner. Buckner joins host Matthew Schwartz to discuss trends in advertising creative and the different approaches marketers are taking to crafting their message and breaking through the noise.

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  • Brand Refreshes

    ASK Answers   October 29, 2024  

    When is a good time to refresh my brand, and how do I go about doing it?

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  • How Brands Reignited the Olympics Advertising Competition for LA 2028

    Leading Edge   October 28, 2024  

    The Olympics in Paris marked the start of a journey toward a more democratized marketplace for brands looking to reach audiences during tentpole sporting events. By 2028, as the 34th Olympiad begins in Los Angeles, the games should be accessible to a much broader array of advertisers than ever before.

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  • Experimental Campaigns Revitalized These Iconic Brands

    Pulse   October 25, 2024  

    Brands that have been around for ages are familiar with long-lasting success but may be left puzzled when it comes to reaching new audiences and revamping the brand through their campaigns. When planning campaign strategies, an experimental approach might not always be the top of the list. Yet for brands with a long history of success, experimenting with experiences and products is sometimes the best option for reinventing the wheel and staying relevant in today’s world with seemingly limitless brand options available.

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