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Marketing News Quiz for February 1, 2025
Marketing News Quiz February 1, 2025In this week's marketing news quiz: Meta opens Threads to advertising; brands prepare for their Super Bowl, the Super Bowl; consumers have opinions on personalized messaging; and more.
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Iconic Brand Mascots Team Up for Instacart's First-Ever Super Bowl Ad
Marketing News January 31, 2025In a new Instacart ad premiering during this year's Super Bowl, several popular brand mascots join forces to make an epic delivery. Many consumer-facing brands are scrambling to tie their message to Super Bowl LIX, which takes place February 9 at Ceasars Superdome in New Orleans.
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Five Ways Brands Can Leverage Experiential Marketing to Build Genuine Relationships with Consumers
Knowledge Partners January 30, 2025As we look ahead, 2025 is primed to become a golden year for experiential marketing. It’s no surprise that after years of investing heavily in digital, marketers are just as eager as consumers connect in real life. Inspira offers five foundational ideas to foster connection, trust, and loyalty, making the relationship between brand and consumer far more meaningful.
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The Real Power Behind AI-Powered Creative Automation
Leading Edge January 27, 2025AI-powered creative automation promises unparalleled efficiency and scalability. However, as with any technological innovation, the real-world effectiveness of AI in advertising and creative is heavily dependent on the quality of two key elements: user-centric design and data.
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Celebrity-Led Campaigns on Rise at Super Bowl, But Star Power Fails to Dazzle
Leading Edge January 27, 2025With Super Bowl advertisers once again ready to splash the cash to get celebs to front their funny ad campaigns next month, is it really worth it?
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Hellmann's Takes a Bite of Nostalgia for Super Bowl Ad
Marketing News January 24, 2025Hellmann's latest ad, which will drop during Super Bowl LIX on February 9, gives a nostalgic nod toward a classic rom com and one of its most enduring lines. The spot was filmed at Katz's Deli in Manhattan, the same place where the original scene took place.
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The Comeback Jingle: Why Brands Are Reigniting Advertising’s Catchiest Tradition
Leading Edge January 23, 2025For decades, jingles have been a key part of a brands marketing arsenal. Worming their way into consumer’s minds, with just a few catchy lines set to an unforgettable tune. And then they, sort of stopped.
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From Storytelling to Story-Living: How Technology and Creativity Reshapes Brand Experiences
Pulse January 23, 2025At the ANA’s Marketing Tech Momentum conference, VML's global chief experience design officer Kaleeta McDade delivered a compelling perspective on the evolution of brand engagement, tracing the journey from traditional storytelling to what she calls "story-living."
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Protecting the Creative Environment for Your In-House Team
Event Recaps January 22, 2025Megan Crespo, graphic design lead at Ferguson, shared key tips to shield your team from the downside of the corporate grind.
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Lessons on Demonstrating In-House Agency Value
Event Recaps January 22, 2025In-housing is more than just a trend; it's a strategic choice that can deliver significant benefits for marketing organizations. But how do you communicate the value of your in-house agency to those who may not understand or appreciate it?
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The Creative Consistency Revolution: Boosting Brand Impact through Compound Creativity
Webinar Rewinds January 22, 2025In this webinar, learn about the facets of creative consistency that matter, how consistency is linked to greater creative quality, the power of wear-in and longer agency tenures, and the brand and business effects that are linked to consistency.
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In-Depth Discussion About Apple iOS 18 Email Impacts
Webinar Rewinds January 22, 2025This in-depth webinar explored the impacts of Apple iOS 18 on email marketing and revealed transformative features influencing customer email interactions. Topics included categorization, AI, and navigating image size limitations for creative development.
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How Creative Consistency Can Work Magic for Brand-Building
Partner Content January 21, 2025Consistency has long been recognized as a driver of brand-building. Yet many brands struggle to embrace this principle, often succumbing to the allure of novelty or internal pressures to "reinvent." But a new report suggests consistency doesn't just sustain creativity, it can unlock exponential growth over time.
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On Scope: ANA Launches New Podcast for Marketers
Pulse January 20, 2025Launching in early 2025, On Scope will be the most authoritative marketing podcast available in our industry. Leveraging the resources of the ANA, the show will represent the voice of the marketer and platform the most consequential marketing leaders, giving them an opportunity to share their insights on key topics driving the marketing landscape.
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With TikTok Ban Looming, Advertisers Face a Gen Z Connection Crisis
Leading Edge January 17, 2025Brands are scurrying to pivot their influencer and advertising plans in advance of the (potential) looming U.S. TikTok ban, but there’s little that can be done to avoid short-term disruption. When more than $10 billion in ad revenue is in flux, the market is going to feel it — perhaps nowhere more so than in the connections between brands and gen Z.
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Humans and Machines: Why Brands Are Going Back to Real-Life Connections and Creativity
Leading Edge January 14, 2025There’s something undeniable about real-life experiences. In my role at Wanderlab, I’ve watched the shift firsthand. More and more, brands are realizing that while digital platforms are vital, it’s the tactile, human connection that leaves a lasting impression. After years of digital-first communication — especially during the pandemic — people are craving something deeper, something real. And brands are taking note.
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Creative Optimization Is All About Orchestration and Relevance
Leading Edge January 13, 2025Ad tech is ever-changing, a truth proven out by the short lifespan of some of its central terms. We have moved on from several integral shorthand phrases that found their way out of favor – like "online behavioral data” and "data management platform." More recently, we’ve seen the deprecation of platforms like Amazon Ad Server and Oracle Advertising. Meanwhile, there’s another term, enduring since the early days, that now flirts with obsolescence. That phrase is "dynamic creative optimization” which is too limited to describe its real meaning, and its critical importance for the current moment.
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Verizon Tests the Strength of its Network in a Dramatic Partnership with J Balvin
Multicultural Excellence Awards January 6, 2025Verizon set out to prove the strength of its network with a creative partnership with reggaeton star J Balvin that gave the brand a fresh entrée with the Hispanic community during the Super Bowl’s telecast on Univision.
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Easterseals Showed That “Disability is Not a Dirty Word” with This Inclusion-Focused Campaign
Multicultural Excellence Awards January 6, 2025Easterseals brought some much-needed attention to the Disability Pride movement by creating a campaign that highlighted the lives of disabled people. Crucially, the campaign creative was developed with consultation from people with disabilities.
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This Transit Company Used Real-Life Rider Stories to Showcase Its Many Benefits
Multicultural Excellence Awards January 6, 2025GO Transit created a campaign that leveraged the real-life experiences of its riders to deepen engagement with Ontario’s rapidly growing immigrant population.
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