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  • These Ads Are Successfully Marketing to Younger Generations

    Pulse   November 13, 2024  

    From gen Alpha to millennials, brands often seek to appeal to younger generations as a way to drive brand loyalty and add value to meaningful conversations and experiences. Below are brands that did just this, ranging from Unilever to General Mills.

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  • Gaming Platforms: The Next Generation of Social Media

    Leading Edge   November 11, 2024  

    The lines between gaming and social media are blurring. Platforms like Roblox and Fortnite, once solely associated with gaming, are rapidly evolving into immersive social hubs. As younger generations, particularly gen Z and gen Alpha, grow up immersed in these digital worlds, they're increasingly turning to them for social interaction and self-expression.

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  • From Mall Staple to Global Brand: The Transformation of Claire’s

    Event Recaps   October 10, 2024  

    Claire's, the beloved 60-year-old mall retailer, reinvented itself for the digital age. This presentation delved into how Claire's has evolved its brand strategy, embraced omnichannel retail, and connected with younger audiences like gen Z and gen Alpha.

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  • Domestos Helps Kids Practice Better Bathroom Hygiene

    Smarties Awards   September 30, 2024  

    In response to the devastating earthquake that rocked Turkey in early 2023, home cleaning product brand Domestos pivoted the focus of a long-term project to promote youth hygiene and provide support to schools affected by the disaster.

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  • Dove Combats Harmful Beauty Standards on Social Media

    Smarties Awards   September 30, 2024  

    Dove took on the harmful effects of a beauty filter popular on social media.

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  • Who is Gen Alpha? Everything You Need to Know About this Emerging Demographic

    Knowledge Partners   September 27, 2024  

    Just when you thought you understood gen Z, there’s another emerging demographic — gen Alpha — following in its footsteps. Although the youngest in this cohort are still in diapers, the eldest are already brand aware and influencing what their millennial parents buy.

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  • Marketing to Generation Alpha

    ASK Answers   September 5, 2024  

    How can brands connect with gen Alpha?

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  • How Planet Fitness' High School Summer Pass Connects with Today's Teens

    Event Recaps   August 13, 2024  

    Summer often fails to live up to expectations for teens. Learn how Planet Fitness met teens where they are by showing up on the channels they spend their summers on, with enticing content that creates confidence to sign up for a one of a kind program: High School Summer Pass®, a free summer membership for teens.

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  • Unleashing the Power of "Gen Zalpha" in Marketing and Innovation with Claire's

    Webinar Rewinds   June 5, 2024  

    In this webinar, explore the strategic integration of younger creators, harnessing their fresh perspectives, digital prowess, and cultural influence to shape the future of the Claire’s brand through the lens of the generations at the heart of it.

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  • What’s Breaking the News? A Fresh Look at Experience Perceptions of the Media Industry

    Knowledge Partners   April 30, 2024  

    Siegel+Gale’s Emma Lewis analyzed the firm’s latest World’s Simplest Brands study and shared the perceived simplicity and complexity of the media/news industry among consumers.

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  • A Creative Way to Support Kids’ Emotional Well-Being

    Beyond Profit Podcast   March 19, 2024  

    In this episode of Beyond Profit, host Ken Beaulieu discusses Cai & Kate, an imaginative video series that focuses on the well-being of children ages three to six years old, with William Davies, founder and director of the AHN Chill Project, and Mike Baron, SVP and group creative director at the agency Mower.

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  • Trailblazers of Tomorrow

    Knowledge Partners   March 6, 2024  

    VML’s Trailblazers of Tomorrow report looks at the next generation of consumers – with a special focus on Generation Alpha – and the role that social commerce plays for them.

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  • Crayola: An Original Purpose Brand

    Beyond Profit Podcast   December 19, 2023  

    In this episode of Beyond Profit, recorded at the 2023 ANA Masters of Marketing Conference, host Ken Beaulieu caught up with Crayola's Vicky Lozano to learn more about the brand’s embrace of purpose, how it authentically connects with targeted audiences and drives marketing success, and more.

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  • The Need for a Comprehensive U.S. Data Privacy Law

    Trends and Technology   December 15, 2023  

    The cry for federal data privacy legislation has reached a fever pitch, as navigating state laws becomes increasingly confusing and costly. In response, advertising industry groups are working together to advocate for a single federal law.

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  • What is CARU?

    Money Slides   December 9, 2023  

    The law firm Davis+Gilbert LLP provides a primer on CARU, the Children’s Advertising Review Unit.

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  • Ten Key Areas of Regulatory Scrutiny and Successful Strategies for Compliance

    Event Recaps   November 16, 2023  

    A panel of experts, including representatives from the Federal Trade Commission (FTC), reviewed 10 key FTC and NAD priorities and provided best practices marketers and legal teams should implement to remain compliant with existing advertising laws.

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  • Hey Kids! This Is Advertising! (?And Privacy!)

    Event Recaps   November 15, 2023  

    From CARU to COPPA to Child Influencers, learn how to navigate the rapidly evolving children’s marketing landscape while staying above the law.

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  • Marketing to Generation Alpha

    Trends and Technology   November 10, 2023  

    When catering to gen Alphas, marketers need to think outside the screen, and create engaging, immersive experiences that blend the digital and physical worlds.

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  • ANA SeeHer: Gen Alpha to Boomer Women, Getting Accurate Portrayals Right

    Webinar Rewinds   November 8, 2023  

    In this webinar, SeeHer discusses why gender equality is a business imperative for marketers. Learn strategies that best resonate with consumers through authentic representation and portrayals across generations of women and girls, from Gen Alpha to Boomers.

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  • Combining Insight and Creativity to Reinspire Purpose-Driven Marketing

    Event Recaps   October 25, 2023  

    Fueled by the belief that creativity is a life skill that allows kids to reach their full potential, Victoria Lozano, EVP of marketing at Crayola, illuminated how the brand skillfully combined marketing instincts and authentic consumer insights to reframe its marketing strategy and identify new ways to draw consumers into a purpose-driven marketing campaign.

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