Search Results for All Content (access may be restricted)
Search returned: 38 document(s).
-
From Mall Staple to Global Brand: The Transformation of Claire’s
Event Recaps October 10, 2024Claire's, the beloved 60-year-old mall retailer, reinvented itself for the digital age. This presentation delved into how Claire's has evolved its brand strategy, embraced omnichannel retail, and connected with younger audiences like gen Z and gen Alpha.
view -
Domestos Helps Kids Practice Better Bathroom Hygiene
Smarties Awards September 30, 2024In response to the devastating earthquake that rocked Turkey in early 2023, home cleaning product brand Domestos pivoted the focus of a long-term project to promote youth hygiene and provide support to schools affected by the disaster.
view -
Dove Combats Harmful Beauty Standards on Social Media
Smarties Awards September 30, 2024Dove took on the harmful effects of a beauty filter popular on social media.
view -
Who is Gen Alpha? Everything You Need to Know About this Emerging Demographic
Knowledge Partners September 27, 2024Just when you thought you understood gen Z, there’s another emerging demographic — gen Alpha — following in its footsteps. Although the youngest in this cohort are still in diapers, the eldest are already brand aware and influencing what their millennial parents buy.
view -
Marketing to Generation Alpha
ASK Answers September 5, 2024How can brands connect with gen Alpha?
view -
How Planet Fitness' High School Summer Pass Connects with Today's Teens
Event Recaps August 13, 2024Summer often fails to live up to expectations for teens. Learn how Planet Fitness met teens where they are by showing up on the channels they spend their summers on, with enticing content that creates confidence to sign up for a one of a kind program: High School Summer Pass®, a free summer membership for teens.
view -
Unleashing the Power of "Gen Zalpha" in Marketing and Innovation with Claire's
Webinar Rewinds June 5, 2024In this webinar, explore the strategic integration of younger creators, harnessing their fresh perspectives, digital prowess, and cultural influence to shape the future of the Claire’s brand through the lens of the generations at the heart of it.
view -
What’s Breaking the News? A Fresh Look at Experience Perceptions of the Media Industry
Knowledge Partners April 30, 2024Siegel+Gale’s Emma Lewis analyzed the firm’s latest World’s Simplest Brands study and shared the perceived simplicity and complexity of the media/news industry among consumers.
view -
A Creative Way to Support Kids’ Emotional Well-Being
Beyond Profit Podcast March 19, 2024In this episode of Beyond Profit, host Ken Beaulieu discusses Cai & Kate, an imaginative video series that focuses on the well-being of children ages three to six years old, with William Davies, founder and director of the AHN Chill Project, and Mike Baron, SVP and group creative director at the agency Mower.
view -
Trailblazers of Tomorrow
Knowledge Partners March 6, 2024VML’s Trailblazers of Tomorrow report looks at the next generation of consumers – with a special focus on Generation Alpha – and the role that social commerce plays for them.
view -
Crayola: An Original Purpose Brand
Beyond Profit Podcast December 19, 2023In this episode of Beyond Profit, recorded at the 2023 ANA Masters of Marketing Conference, host Ken Beaulieu caught up with Crayola's Vicky Lozano to learn more about the brand’s embrace of purpose, how it authentically connects with targeted audiences and drives marketing success, and more.
view -
The Need for a Comprehensive U.S. Data Privacy Law
Trends and Technology December 15, 2023The cry for federal data privacy legislation has reached a fever pitch, as navigating state laws becomes increasingly confusing and costly. In response, advertising industry groups are working together to advocate for a single federal law.
view -
What is CARU?
Money Slides December 9, 2023The law firm Davis+Gilbert LLP provides a primer on CARU, the Children’s Advertising Review Unit.
view -
Ten Key Areas of Regulatory Scrutiny and Successful Strategies for Compliance
Event Recaps November 16, 2023A panel of experts, including representatives from the Federal Trade Commission (FTC), reviewed 10 key FTC and NAD priorities and provided best practices marketers and legal teams should implement to remain compliant with existing advertising laws.
view -
Hey Kids! This Is Advertising! (?And Privacy!)
Event Recaps November 15, 2023From CARU to COPPA to Child Influencers, learn how to navigate the rapidly evolving children’s marketing landscape while staying above the law.
view -
Marketing to Generation Alpha
Trends and Technology November 10, 2023When catering to gen Alphas, marketers need to think outside the screen, and create engaging, immersive experiences that blend the digital and physical worlds.
view -
ANA SeeHer: Gen Alpha to Boomer Women, Getting Accurate Portrayals Right
Webinar Rewinds November 8, 2023In this webinar, SeeHer discusses why gender equality is a business imperative for marketers. Learn strategies that best resonate with consumers through authentic representation and portrayals across generations of women and girls, from Gen Alpha to Boomers.
view -
Combining Insight and Creativity to Reinspire Purpose-Driven Marketing
Event Recaps October 25, 2023Fueled by the belief that creativity is a life skill that allows kids to reach their full potential, Victoria Lozano, EVP of marketing at Crayola, illuminated how the brand skillfully combined marketing instincts and authentic consumer insights to reframe its marketing strategy and identify new ways to draw consumers into a purpose-driven marketing campaign.
view -
The Barbie Evolution: An Icon in a Diverse World
Event Recaps October 12, 2023Matt Brutocao, VP of Barbie global brand marketing at Mattel, discussed how the Barbie marketing team continues to push this iconic brand forward through its foundation in toys and then builds purpose and meaning through licensing and brand partnerships.
view -
The Barbie Evolution: An Icon in a Diverse World
Conference Session Videos October 12, 2023In this video, Matt Brutocao, VP of Barbie global brand marketing at Mattel, discussed how the Barbie marketing team continues to push this iconic brand forward through its foundation in toys and then builds purpose and meaning through licensing and brand partnerships.
view