Transformative Marketing & Advertising: Leading Change in the Industry, at Loyola University Chicago (In-Person Only)

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Join the ANA Educational Foundation (AEF) on Thursday, October 10, 2024 for an in-person conference to hear from top marketing and advertising leaders hosted by Loyola University Chicago, Quinlan School of Business. Learn how to lead and navigate change successfully particularly in a time of significant technological changes, socio-cultural shifts, political uncertainty, and more. Join us as we hear actionable takeaways and insightful case studies and discuss how to lead transformative, impactful outcomes while marketing and advertising for social good.

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, October 10, 2024
8:30am - 9:00am	SIGN-IN AND BREAKFAST
9:00am - 9:10am	OPENING REMARKS Marcia Soling Senior Vice President ANA Educational Foundation Prof. Linda Tuncay Zayer Professor of Marketing and Smith Chair in Business Administration Loyola University Chicago
9:10am - 10:05am	DRIVING BUSINESS GROWTH THROUGH REPRESENTATION AND PORTRAYAL: INSIGHTS FROM SEEHER In today’s rapidly evolving marketplace, businesses are increasingly recognizing the pivotal role that representation and portrayal play in driving growth and as a force for good. SeeHer, the Association of National Advertiser’s Gender Equality movement, is committed to driving business growth and having societal impact for women and girls through representation in media, marketing, advertising, and entertainment. By collaborating with academia via SeeHer Education and embracing cause-driven marketing, brands can not only achieve significant business growth but also contribute to a more equitable society. The future of successful branding lies in authentic representation and meaningful engagement with the issues that matter to consumers. Christine Guilfoyle President SeeHer View Presentation
10:05am - 11:00am	THE CONUNDRUM OF IDENTITY IN MODERN MARKETING For decades, Identity based marketing has been trapped in the limitations of race and gender. However, identity is more than just race and gender. Identity is the intersection of the wants, needs, motivations, attitudes, and lived experiences of a subset of consumers. As peoples experiences, needs and influences become more intertwined – the role of identity in marketing has taken on a whole new meaning. One that many marketers are scrambling to understand. Nneka Ude VP, Strategy Arc Worldwide View Presentation
11:00am - 11:30am	NETWORKING COFFEE BREAK WITH STUDENTS
11:30am - 12:15pm	MASTERING THE CONVERGENCE OF MARKETING, MEDIA & COMMERCE With the rise of retail media and Generative AI, marketers now stand at the intersection of marketing, media, and commerce, with their roles evolving beyond traditional boundaries. In this session, Mondelez International’s Global VP & Head of Digital Commerce, Jie Cheng, will share Mondelez’s learnings and her perspectives about the critical actions that today’s marketers need to take to succeed in the future of marketing and commerce. Jie Cheng Global VP & Head of Digital Commerce Mondelez International View Event Recap
12:15pm - 1:15pm	LUNCH
1:15pm - 2:10pm	AI FUTURES UNFILTERED: CREATIVITY AND MARKETING Join Camm Rowland for 'AI Futures Unfiltered,' where provocative questions, historical insights, and personal experiences serve as catalysts for deeper learning and reflection. This talk is designed to ignite curiosity, challenge preconceptions, and inspire the development of personal viewpoints on the evolving landscape of AI — setting the stage for a future where marketing and creativity intersect in unprecedented ways. Camm Rowland Chief Creative Officer Kepler
2:10pm - 2:55pm	FROM MALL STAPLE TO GLOBAL BRAND: THE TRANSFORMATION OF CLAIRE’S Explore the exciting journey of Claire's, the beloved 60-year-old mall retailer, as it reinvents itself for the digital age. This presentation delves into how Claire’s has evolved its brand strategy, embraced omnichannel retail, and connected with younger audiences like Gen Z and Gen Alpha. Learn how the company is staying relevant in a changing retail landscape through innovation, experiential marketing, and leveraging influencer partnerships. Meghan Hurley VP, Global Marketing Claire's View Event Recap
2:55pm - 3:40pm	EMBRACE THE WOBBLE: IT'S WHERE WE LEARN HOW TO DANCE This ancient yoga proverb encapsulates the essence of navigating transformation. In today's rapidly evolving landscape, change is the only constant. It's not about avoiding the inevitable, but about embracing the challenges and opportunities that come with it. In this presentation, we'll explore the concept of "embracing the wobble" as a strategic approach to managing through transformation. Lisa Bialecki VP, Strategic Communications & Demand Generation Rust-Oleum View Event Recap
3:40pm - 3:50pm	CLOSING REMARKS Prof. Linda Tuncay Zayer Professor of Marketing and Smith Chair in Business Administration Loyola University Chicago

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.