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Popeyes and Tequila Don Julio Unite to Create Limited-Edition Menu
Marketing News February 5, 2025Fried chicken chain Popeyes and Tequila Don Julio are joining forces to create a limited-edition menu, called "The Championship Lineup," that will be available in select Popeyes locations, including New Orleans, the hometown of Popeyes and the site of Super Bowl LIX.
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The Power of Relationships: Turning Customers into Lifelong Fans with Integrated Marketing
Knowledge Partners February 4, 2025In a world overflowing with choices, the brands that truly succeed are those that connect with people on a deeper level — where trust, emotion, and authenticity merge to create real relationships. This takes effort, consistency, and a well-executed integrated marketing strategy.
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Marketing News Quiz for February 1, 2025
Marketing News Quiz February 1, 2025In this week's marketing news quiz: Meta opens Threads to advertising; brands prepare for their Super Bowl, the Super Bowl; consumers have opinions on personalized messaging; and more.
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The Six Cs of Integrated Marketing
Training Takeaways January 2, 2025Marketing consultant, professor at Ferris State University, and ANA instructor Susan Jones breaks effective integrated marketing down into six elements.
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The 4 Ps? Try the 4 Es to Excel at Integrated Marketing
Training Takeaways January 2, 2025Learn four principles critical to guiding your integrated marketing efforts.
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Marketing Collateral Management Tool
Tools January 1, 2025Use this database to ensure your marketing collateral is up-to-date and well distributed.
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Marketing News Quiz for October 19, 2024
Marketing News Quiz October 19, 2024In this week's marketing news quiz: A collaboration between Axiom Space and a luxury fashion brand, a new rule from the Federal Trade Commission, an effort to increase voter turnout from SHOWTIME and MTV Entertainment Studios, and more.
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Social and Streaming: A Combination Powering Brands Across the Consumer Journey
Event Recaps October 10, 2024Representatives from Roku shared research and a case study elucidating how brands can create campaigns that leverage both streaming and social media to ensure the highest ROI from both.
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JBL Shreds the Runway with Snowproof Earbuds and YouTube Takeover
Smarties Awards September 30, 2024JBL's innovative launch of its snowproof Endurance Peak 3 earbuds connected with younger consumers through a branded snowboard park and a YouTube homepage takeover, achieving significant brand awareness and product familiarity.
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Redefining Credit Card Benefits Beyond Travel
Smarties Awards September 30, 2024İşbank's Maximiles Black credit card campaign successfully shifted perception from a travel-focused card to a lifestyle product, resulting in significant increases in applications and new customer acquisition despite challenging economic conditions in Turkey.
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This Water Brand Pitched Its Health Benefits
Smarties Awards September 30, 2024Packaged water brand La Vie drew on its natural minerality to pitch itself in a new way to health-conscious young people in Vietnam.
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Gushers' "Let Your Sole Out": Merging Fruit Snacks with Sneaker Culture
Smarties Awards September 30, 2024General Mills' Gushers brand successfully reignited generation Z engagement without increasing product demand through an innovative campaign that merged fruit snacks with sneaker culture, leveraging metaverse technology and drop culture.
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L'Oreal Paris: Building the No. 1 Serum in Vietnam Through Science and Innovation
Smarties Awards September 30, 2024L'Oreal Paris transformed its Hyaluronic Acid (HA) Serum from a seasonal product to a year-round skincare essential in Vietnam through an innovative, multi-channel campaign that simplified skincare science for mass consumers.
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KangShiFu: Turning Restaurants Into Stars to Boost Beverage Sales
Smarties Awards September 30, 2024Master Kong's KangShiFu Juice brand innovatively leveraged the entertainment industry playbook to turn partner restaurants into "stars," significantly expanding its distribution channel and boosting brand recognition in China's competitive beverage market.
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Using Weather Patterns and Iftar Times to Guide Dynamic Creative Optimization
Smarties Awards September 30, 2024Ice cream brand and Unilever subsidiary Algida targeted Muslim shoppers with creative that was adjusted based on the temperature and the timing of the Ramadan periods of fast-breaking.
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Nestle’s La Vie Revolutionized the Packaged Water Category with a Social E-Commerce Campaign
Smarties Awards September 30, 2024Nestle’s La Vie created a personalized social e-commerce campaign, leveraging Facebook’s business platform, to create a customized end-to-end consumer journey that ended in a personalized offer.
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Are You Ready for the Next Wave for Advertisers?
Knowledge Partners July 23, 2024From the continued evolution of TV and video advertising to the emergence of adaptive retail, AI-powered strategies, immersive ad formats, and frictionless experiences — we are in the midst of a new ad industry wave. Media teams that don't have the right tools to buy, bill, and pay for media will be left behind.
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This Bank Pitched Itself to Law Firms
B2 Awards July 16, 2024Esquire Bank undertook a multi-year effort to attract law firms as clients with advertising inspired, in part, by the TV program Better Call Saul.
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Redefining the Cost of Cheap Batteries
B2 Awards July 14, 2024Duracell's "Battery Changer" campaign transformed Procell into a standalone B2B brand, significantly increasing awareness and sales by demonstrating the hidden costs of cheap batteries.
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How PwC Bridged the Trust Gap in Business Leadership
B2 Awards June 30, 2024PwC's Trust Leadership Institute engages business executives to bridge the trust gap and enhance their leadership skills through immersive programs, fostering relationships and commitment to long-term success.
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