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Are You Ready for the Next Wave for Advertisers?
Knowledge Partners July 23, 2024From the continued evolution of TV and video advertising to the emergence of adaptive retail, AI-powered strategies, immersive ad formats, and frictionless experiences — we are in the midst of a new ad industry wave. Media teams that don't have the right tools to buy, bill, and pay for media will be left behind.
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This Bank Pitched Itself to Law Firms
B2 Awards July 16, 2024Esquire Bank undertook a multi-year effort to attract law firms as clients with advertising inspired, in part, by the TV program Better Call Saul.
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Redefining the Cost of Cheap Batteries
B2 Awards July 14, 2024Duracell's "Battery Changer" campaign transformed Procell into a standalone B2B brand, significantly increasing awareness and sales by demonstrating the hidden costs of cheap batteries.
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How PwC Bridged the Trust Gap in Business Leadership
B2 Awards June 30, 2024PwC's Trust Leadership Institute engages business executives to bridge the trust gap and enhance their leadership skills through immersive programs, fostering relationships and commitment to long-term success.
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Stein IAS Launches a Game-Changer for B2B Marketing
B2 Awards June 25, 2024Stein IAS revolutionized B2B marketing with the creation of the first Global Most Valuable B2B Brands Index, providing compelling data to support increased brand investment.
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YouScience Paves a Path with Brightpath Platform
B2 Awards June 22, 2024YouScience launched Brightpath, an innovative education and career guidance platform, to re-engage students and excite education leaders, resulting in significant growth in awareness, leads, and revenue.
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Game On: Exploring The Future of Brands and Video Games
Event Recaps May 29, 2024Adam Keaney, general manager of PlayerWON, and Joost Van Dreunen, a gaming industry expert and faculty member at the NYU Stern School of Business, discussed the evolving landscape of video games and how brands can adapt to harness this powerful medium for marketing and engagement.
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American Pie Actor Helps Promote Pie
In-House Excellence Awards May 27, 2024Edwards partnered with American Pie actor Jason Biggs for a July 4 integrated marketing campaign to bring people together around their love of this tasty dessert.
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How EXOS Reshaped Its Brief Process to Drive Efficiency and Brand Success
Event Recaps May 23, 2024EXOS’ Scott Berchman reviewed how his organization completely revamped its internal briefing process to create more efficiency, facilitate more collaboration, and ultimately build a stronger and more consistent brand.
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Highmark Health Encourages Mental Health Awareness
In-House Excellence Awards May 18, 2024Highmark Health urged residents of Western Pennsylvania to reflect on their mental health by asking, “How’s it going?”
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Smoothie King Reinvented Itself and Conquered Fast Food
REGGIE Awards April 18, 2024Smoothie King improved business and broke through amongst fast food by expanding beyond elite athletes to include anyone on a health journey, positioning its products as meals, and showing how they pack more power into every cup/bowl to help people achieve their health goals rather than deviate from them.
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This Bread Company Looked to its Heritage for a Rebrand
REGGIE Awards April 17, 2024The Arnold, Brownberry, and Oroweat (ABO) bread brand was losing popularity in the category it had built. Realizing the value of heritage, ABO embraced its "oldness"— and enlisted some bold grandmas to launch its “Baked the Right Way” campaign to reposition its brand.
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The Media Tactics of United Airlines
Event Recaps March 20, 2024During a session at the ANA’s 2024 Media Conference, United Airlines offered examples of some of its approaches to leveraging media to advance its brand.
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The Media Tactics of United Airlines
Conference Highlights March 20, 2024Consistent authenticity, agility, and a retooled influencer strategy are driving United Airlines’ social media successes.
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Creating Next-Gen Fan Engagement
Event Recaps March 19, 2024During a session at the ANA’s 2024 Media Conference, the NFL offered examples of how it is securing and growing its audience.
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Creating Next-Gen Fan Engagement
Conference Highlights March 19, 2024For the NFL, understanding its fans is crucial to getting the best return on media impressions.
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Creating Next-Gen Fan Engagement
Conference Session Videos March 19, 2024In this video, the NFL's Andy Kauffman offered examples of how the brand is securing and growing its audience.
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How to Strengthen the Relationship Between Marketing and PR
Champions of Growth Podcast February 14, 2024M&T Bank's Francesco Lagutaine and Peppercomm's Jacqueline Kolek join host Matthew Schwartz to discuss their long-standing relationship and why it’s increasingly important that client-side marketers view their PR agencies as partners and not vendors.
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This is How You Leverage PR to Supercharge Marketing
Podcast Clips February 14, 2024M&T Bank CMO Francesco Lagutaine joined the Champions of Growth podcast, along with his partner Jacqueline Kolek of PR firm Peppercomm, to share how the two have supercharged the brand’s marketing efforts with perfectly aligned public relations.
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