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Marketing News Quiz for October 19, 2024
Marketing News Quiz October 19, 2024In this week's marketing news quiz: A collaboration between Axiom Space and a luxury fashion brand, a new rule from the Federal Trade Commission, an effort to increase voter turnout from SHOWTIME and MTV Entertainment Studios, and more.
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Social and Streaming: A Combination Powering Brands Across the Consumer Journey
Event Recaps October 10, 2024Representatives from Roku shared research and a case study elucidating how brands can create campaigns that leverage both streaming and social media to ensure the highest ROI from both.
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JBL Shreds the Runway with Snowproof Earbuds and YouTube Takeover
Smarties Awards September 30, 2024JBL's innovative launch of its snowproof Endurance Peak 3 earbuds connected with younger consumers through a branded snowboard park and a YouTube homepage takeover, achieving significant brand awareness and product familiarity.
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Redefining Credit Card Benefits Beyond Travel
Smarties Awards September 30, 2024İşbank's Maximiles Black credit card campaign successfully shifted perception from a travel-focused card to a lifestyle product, resulting in significant increases in applications and new customer acquisition despite challenging economic conditions in Turkey.
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This Water Brand Pitched Its Health Benefits
Smarties Awards September 30, 2024Packaged water brand La Vie drew on its natural minerality to pitch itself in a new way to health-conscious young people in Vietnam.
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Gushers' "Let Your Sole Out": Merging Fruit Snacks with Sneaker Culture
Smarties Awards September 30, 2024General Mills' Gushers brand successfully reignited generation Z engagement without increasing product demand through an innovative campaign that merged fruit snacks with sneaker culture, leveraging metaverse technology and drop culture.
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L'Oreal Paris: Building the No. 1 Serum in Vietnam Through Science and Innovation
Smarties Awards September 30, 2024L'Oreal Paris transformed its Hyaluronic Acid (HA) Serum from a seasonal product to a year-round skincare essential in Vietnam through an innovative, multi-channel campaign that simplified skincare science for mass consumers.
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KangShiFu: Turning Restaurants Into Stars to Boost Beverage Sales
Smarties Awards September 30, 2024Master Kong's KangShiFu Juice brand innovatively leveraged the entertainment industry playbook to turn partner restaurants into "stars," significantly expanding its distribution channel and boosting brand recognition in China's competitive beverage market.
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Using Weather Patterns and Iftar Times to Guide Dynamic Creative Optimization
Smarties Awards September 30, 2024Ice cream brand and Unilever subsidiary Algida targeted Muslim shoppers with creative that was adjusted based on the temperature and the timing of the Ramadan periods of fast-breaking.
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Nestle’s La Vie Revolutionized the Packaged Water Category with a Social E-Commerce Campaign
Smarties Awards September 30, 2024Nestle’s La Vie created a personalized social e-commerce campaign, leveraging Facebook’s business platform, to create a customized end-to-end consumer journey that ended in a personalized offer.
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Are You Ready for the Next Wave for Advertisers?
Knowledge Partners July 23, 2024From the continued evolution of TV and video advertising to the emergence of adaptive retail, AI-powered strategies, immersive ad formats, and frictionless experiences — we are in the midst of a new ad industry wave. Media teams that don't have the right tools to buy, bill, and pay for media will be left behind.
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This Bank Pitched Itself to Law Firms
B2 Awards July 16, 2024Esquire Bank undertook a multi-year effort to attract law firms as clients with advertising inspired, in part, by the TV program Better Call Saul.
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Redefining the Cost of Cheap Batteries
B2 Awards July 14, 2024Duracell's "Battery Changer" campaign transformed Procell into a standalone B2B brand, significantly increasing awareness and sales by demonstrating the hidden costs of cheap batteries.
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How PwC Bridged the Trust Gap in Business Leadership
B2 Awards June 30, 2024PwC's Trust Leadership Institute engages business executives to bridge the trust gap and enhance their leadership skills through immersive programs, fostering relationships and commitment to long-term success.
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Stein IAS Launches a Game-Changer for B2B Marketing
B2 Awards June 25, 2024Stein IAS revolutionized B2B marketing with the creation of the first Global Most Valuable B2B Brands Index, providing compelling data to support increased brand investment.
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YouScience Paves a Path with Brightpath Platform
B2 Awards June 22, 2024YouScience launched Brightpath, an innovative education and career guidance platform, to re-engage students and excite education leaders, resulting in significant growth in awareness, leads, and revenue.
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Game On: Exploring The Future of Brands and Video Games
Event Recaps May 29, 2024Adam Keaney, general manager of PlayerWON, and Joost Van Dreunen, a gaming industry expert and faculty member at the NYU Stern School of Business, discussed the evolving landscape of video games and how brands can adapt to harness this powerful medium for marketing and engagement.
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American Pie Actor Helps Promote Pie
In-House Excellence Awards May 27, 2024Edwards partnered with American Pie actor Jason Biggs for a July 4 integrated marketing campaign to bring people together around their love of this tasty dessert.
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How EXOS Reshaped Its Brief Process to Drive Efficiency and Brand Success
Event Recaps May 23, 2024EXOS’ Scott Berchman reviewed how his organization completely revamped its internal briefing process to create more efficiency, facilitate more collaboration, and ultimately build a stronger and more consistent brand.
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Highmark Health Encourages Mental Health Awareness
In-House Excellence Awards May 18, 2024Highmark Health urged residents of Western Pennsylvania to reflect on their mental health by asking, “How’s it going?”
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