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Search returned: 41 document(s).
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How Cam-Am Used a Content Series to Sell Out its Latest ATV
Internationalist Digital Solutions April 27, 2023Cam-Am created a content series dispelling the myth that farmers and ranchers are old and unsophisticated to drive sales of its newest ATV.
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CANAL+ Installs a Billboard in the Metaverse for Season Two of Validé
Internationalist Digital Solutions April 27, 2023Canal+ installed an OOH billboard in Grant Theft Auto V, an iconic video game, to drive awareness of the launch of season two of Validé.
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A Support Group in the Metaverse
Internationalist Digital Solutions April 27, 2023Narcotics Anonymous created the first Narcotics Anonymous meeting in the metaverse.
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Uncharted Playgrounds: The Airbnb for ATVs
Internationalist Digital Solutions April 24, 2023BRP-X created the Uncharted Playgrounds platform to give ATV riders a chance to explore new terrains and landowners an opportunity to scale their business.
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A Retro Mobile Phone Game Promotes a Hotel Loyalty Program
Internationalist Digital Solutions April 23, 2023French hotel brand Accor invoked the memory of a 1980s mobile phone game to attract new members to its loyalty program.
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This Outdoor Equipment Brand Created a Community of Shared Camping Rituals
Internationalist Digital Solutions April 23, 2023Outdoor equipment company Atmosphere promoted awareness by encouraging campers to share their favorite camping rituals online.
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How Sea-Doo Used SEM to Overcome Supply Chain Issues and Increase Sales
Internationalist Digital Solutions April 23, 2023With the brand enduring a product shortage caused, in part, by the global supply chain crisis of 2021, Sea-Doo quickly pivoted its marketing strategy, embracing a much longer sales cycle that focused on capturing and maintaining consumer attention versus driving short-term sales.
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TIM Created a Lyric-Less Song to Bring Attention to the Silence of Abuse Victims
Internationalist Digital Solutions April 23, 2023Women in Brazil are often silent in the face of abuse. To bring attention to this issue, telecom company TIM worked with a team of female singers and influencers to produce and promote a lyric-less song that represented the silence of victims of abuse.
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How Volkswagen Used Twitch to Reach an “Unreachable” Audience
Internationalist Digital Solutions April 23, 2023In order to reach an “unreachable” ad-blocking audience, Volkswagen leveraged popular live-streaming platform Twitch and hosted a Rocket League tournament in which the brand just happened to also discuss features of its brand new Polo compact car model.
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Integrating Digital In-Stadium OOH Marketing with Live Action on the Field to Promote Pet Food
Internationalist Digital Solutions April 22, 2023Pet food brand Ultima capitalized on in-stadium LED screens to engage soccer fans.
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OOH Marketing Integrates the ALDI Brand with Images from Beloved Soap Operas
Internationalist Digital Solutions April 22, 2023ALDI attracted the notice of German soap opera fans by creating OOH placements that integrated its messaging into images from the TV programs.
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Solid to the Door
Internationalist Digital Solutions April 20, 2023Masonite launched a marketing campaign entitled “Sound Decision” to start a conversation about doors and build brand preference.
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Microsoft Breaks It Down with NBA
Internationalist Digital Solutions April 20, 2023Microsoft Azure and the NBA partnered on NBA CourtOptix, a new metrics platform that uses AI and machine learning tools to analyze millions of data points from each NBA game, giving fans a fresh perspective on the sport with next generation insights.
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How Chevy Promoted Authentic Voices of Pride
Internationalist Digital Solutions April 19, 2023Chevrolet is helping Americans find new roads forward in LGBTQ+ equality and inclusion in an informative, genuine, and entertaining way.
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How This Brand Optimized on Amazon
Internationalist Digital Solutions April 19, 2023In 2020, when stores and malls throughout California were shuttered, Jason Markk found its path to market abruptly cut off. The company’s sales depended on its flagship store in L.A. and 5,000 retail locations. When stores closed, Jason Markk had to find a new route — fast.
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MAN becomes WOMAN
Internationalist Digital Solutions April 19, 2023The objective of the campaign was to honor female drivers by raising awareness of their daily lives. MAN, one of the leading international commercial vehicle manufacturers, aimed to show how proud they are of women working in logistics and be a leading example to get more women behind the wheel.
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Panadol Shows You How to Take Care After a COVID Vaccine
Internationalist Innovation in Media August 31, 2022To educate consumers about the side effects of a COVID vaccine, Panadol launched "Take Care," a full funnel, multichannel activation.
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This Data-Driven Campaign by Walgreens Saved Thousands of Lives
Internationalist Innovation in Media August 29, 2022In the face of a public health crisis, Walgreens created a tool that allowed the brand to identify individuals who were likely to want to receive a COVID-19 vaccine before they had even begun to seek out an appointment to receive one.
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This Bank Connected to Younger Generations with Gaming
Internationalist Innovation in Media August 29, 2022To connect with younger generations, Crédit Agricole adapted its products to their needs.
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The Ad Break the BHF Never Expected to Be In
Internationalist Innovation in Media August 29, 2022A health scare involving Danish soccer star Christian Eriksen prompted the British Heart Foundation (BHF) to create an ad promoting CPR education and its "How to Save a Life" website, aired during coverage of Euro 2020 games.
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