Webinar Rewinds | Marketing Knowledge Center

Creating a Complementary — and Results-Driven — Approach with Addressable and CTV

Webinar Rewinds December 9, 2021

In this webinar, learn how advertisers are taking advantage of addressable TV to understand where to reach audiences, improve the relevancy of their media, and measure the results of their cross-screen campaigns.

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Meeting the Sustainability Mandate: Equipping Marketers for Full Systems Change

Webinar Rewinds December 1, 2021

Climate change necessitates a full-systems change. In this webinar, learn what this means for marketers and how can we equip brands to drive the adoption of sustainable consumption habits while also conferring a competitive advantage.

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In-Housing for Speed and Relevancy: Lessons Learned Over a Five-Year Journey

Webinar Rewinds November 17, 2021

In this webinar, VP of marketing Tom Kuhn shared some of the key lessons the PGA TOUR learned in its five-year journey to in-house the majority of its creative and media agency needs and discussed what’s next for the TOUR in the continuing evolution of their in-house capability.

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B2B, Sustainability, and Brand Health: Key Considerations for Brand Marketers

Webinar Rewinds November 11, 2021

Coinciding with COP26, where world leaders gathered to address the climate crisis, Bloomberg Media explored several questions about the climate through a business lens in this webinar.

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Developing an Internal Agency Winning Team Culture

Webinar Rewinds November 10, 2021

In this webinar, discover how to inspire and grow an internal agency team that will drive unprecedented business results, crush big goals, and even thrive during critical and difficult moments — a team built to withstand a pandemic.

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Three Data-Driven Ways to Drive Revenue Through Deeper Multicultural Understanding

Webinar Rewinds November 4, 2021

In this webinar, learn how understanding multicultural consumers can help you drive revenue, optimize ad spend, and meet your KPIs.

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Agency Management as a Risk Mitigation Tool

Webinar Rewinds October 28, 2021

Brands usually implement agency-management initiatives with two goals in mind: rationalizing and elevating agency relationships, and driving cost efficiencies to optimize spend. This panel discussion demonstrated how enterprise agency management tools can mitigate risk related to a number of issues.

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The State of the Audio Landscape and How to Engage New Audiences

Webinar Rewinds October 28, 2021

In this webinar, National Public Media vice president of marketing Lamar Johnson and NPR associate director of audience insights Susan Leland dove into the state of the audio landscape today, where it’s headed, and the impact it can deliver for your brand.

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What’s Old Is New: Marrying Classic DM Principles with Facebook AI to Drive Efficiency

Webinar Rewinds October 27, 2021

Increasingly, performance marketers are relying on Facebook’s AI to drive marketing efficiency. But is this bot really so hot … or is it not? We used good old fashioned direct marketing principles to put Facebook’s AI to the test, and the results may surprise you.

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Customer Reviews and Influencer Marketing: Is Your Company on the FTC Notice of Penalty Offenses Naughty List?

Webinar Rewinds October 21, 2021

In this webinar, learn more about a notice the FTC sent to over 700 companies warning them that they could incur significant civil penalties if they use endorsements in ways that run counter to prior FTC administrative cases.

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How Google’s Machine Learning Models Unlock More Accurate Measurement and Better Performance

Webinar Rewinds October 21, 2021

In this webinar, Google product experts illustrated how they are using machine learning models to help future-proof measurement while upholding the user’s experience, respecting their privacy, and protecting their data.

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Walking a Mile in Nisolo’s Shoes: Adapting to Supply Chain Delays and Other Speed Bumps Using DM

Webinar Rewinds October 20, 2021

In this webinar, learn how hand-made shoe brand Nisolo met the challenges of 2020 by testing and adapting with direct mail retargeting and how they are applying their lessons learned in 2021.

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Holiday Email Tips to Radically Increase ROI

Webinar Rewinds October 13, 2021

Your holiday season email performance is crucial. Email tactics that drive performance have changed again! Worldata's Jay Schwedelson shared simple tips that will dramatically improve your email marketing performance.

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How to Forge the Strongest Media Partnerships and Advertise Responsibly and Effectively in Digital

Webinar Rewinds October 13, 2021

In this webinar, three leading advertising, privacy, and compliance champions shared how to drive the most efficient partnerships while automating compliance.

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Looking Beyond the Open: Building a Resilient Email Strategy in the Age of Consumer Privacy

Webinar Rewinds October 7, 2021

Privacy changes are nothing new to email marketing, and Apple's most recent Mail Privacy Protection changes are a continuation. In this webinar, take a closer look at the Apple-specific changes and an even bigger question: Is it possible to future proof for upcoming privacy changes, and if so where to start?

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The Next Revolution: Customer Value

Webinar Rewinds October 6, 2021

In this webinar, learn how investors view customer value, how they measure it, and what skills, capabilities, data, and tools an organization needs to execute successfully on realizing the full potential of its customer base.

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Get the Scoop: Find Out Who’s a 2021 Genius Awards Finalist

Webinar Rewinds September 30, 2021

In this webinar, the ANA and Neustar announced the 2021 ANA Genius Award finalists. These awards honor the most creative, progressive, and data-driven marketing organizations for excellence in analytics across four key categories: Growth, Innovation, Adoption, and Storytelling.

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Growth Marketing: The Most Effective B2B Campaign of the Year

Webinar Rewinds September 30, 2021

In this webinar, learn how Trelleborg brought its SmartPort portfolio of digital offerings to market with Stein IAS as its brand-to-demand agency partner, building it to nearly 10% of total revenue in a single year and exceeding all targets along the way.

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How Consumers Make Buying Decisions and Why You Should Care

Webinar Rewinds September 29, 2021

In this webinar, learn how the brain makes a buying decision, the science behind getting a decision to stick, and why we should be less concerned with demographics and more concerned with psychographics.

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Connecting Experiences for ABX Transformation

Webinar Rewinds September 23, 2021

In this webinar, Caroline Caldwell, Director, B2B Strategy at Merkle B2B, shared the five-step methodology and activation framework to building a high-performance ABX strategy at your company.

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