Webinar Rewinds
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Retail Media Networks: Optimism Tempered with Caution
Webinar Rewinds October 30, 2024New ANA research, based on a survey of ANA members as well as qualitative follow-up, explores areas including the biggest opportunities for retail media, biggest challenges, most important KPIs, sources of funding, and more.
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Winning with TikTok Creators: Inside the Success of the World’s Top Brands, Featuring TikTok
Webinar Rewinds October 24, 2024Ready to crack the code on TikTok success? In this webinar, learn about the strategies that are helping these brands crush it with creator collaborations, build authentic connections, and see real results.
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AI-Driven Marketing: Boosting ROI and Streamlining Efficiency
Webinar Rewinds October 23, 2024In an era of rapidly evolving marketing landscapes, generative AI stands out as a transformative force. Learn how AI adopters are experiencing 70% increased revenue and a 28% reduction in costs by implementing hyper-personalization and automation.
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Ethics Code FUNdamentals: Best Practices for Respecting Consumers — DEI, Privacy, and Security
Webinar Rewinds October 23, 2024In this webinar, senior staff from the ANA's Center for Ethical Marketing walked you through two sections of the “ANA Ethics Code of Marketing Best Practices” — Diversity and Inclusion Marketing Principles and Data Privacy, Security, and Stewardship.
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Sales and Marketing Integration Through Personalization and Harnessing Data
Webinar Rewinds October 16, 2024In this webinar, Nationwide's Tiffany Grinstead discussed technology and marketing approaches to integrate sales and marketing efforts, how to leverage the customer journey and sales process to identify gaps, and how to leverage data to determine moments that matter to align to the right message at the right time.
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What Gen AI Models Think of Your Brand — And What You Need to Do About It
Webinar Rewinds October 16, 2024Gen AI Large Language Models (LLMs) are the new influencers. Learn how smart brands are optimizing their marketing to meet LLM preferences because they recognize that these models will determine which products people see and compare.
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Cracking the Code on Sports Advertising: Sports Radio's Latest Advertiser Impact Study
Webinar Rewinds October 10, 2024In this webinar, learn about a study of the sports fandom recently commissioned by Audacy to delve into the impact for advertisers interested in reaching sports fans.
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Legal Risks and Rewards of Gift Card and Loyalty Programs
Webinar Rewinds October 8, 2024Gift cards and loyalty programs are notoriously heavily regulated, but their popularity with consumers can make them an important part of marketing plans. In this webinar, speakers from Venable LLP discussed of the laws regulating gift cards and loyalty programs and the risks and “rewards” of offering them.
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Planning Your 2025 B2B Strategy: A Practical Approach to a More Creative Year
Webinar Rewinds October 2, 2024The B2B landscape is rapidly changing. While it may have been unheard of in the past, today's B2B brands have begun borrowing pages from B2C's creativity playbook — and succeeding. In this webinar, learn about tools to help B2B marketers prepare their 2025 marketing strategy beyond the traditional channels.
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Ethics Code FUNdamentals: Best Practices for Reaching Your Intended Audience
Webinar Rewinds September 26, 2024In this webinar, speakers from the ANA provided an overview of the first two sections of the “ANA Ethics Code of Marketing Best Practices” — a framework of high-level principles, guidelines, resources, and examples of ethical marketing and advertising best practices. They also discussed how to use it.
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Improving Outcomes: How Clean Rooms Are Reshaping Customer Data Control
Webinar Rewinds September 26, 2024In 2024, a staggering 46% of marketers highlight control as the primary driver behind their clean room strategy. In this session, explore the latest trends in how advertisers are leveraging data while maintaining control over their customer records for safe and effective use in advertising campaigns.
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Contextual Targeting, Emotion, and Beyond: Exploring Innovative Ad Strategies on CTV
Webinar Rewinds September 25, 2024While contextual targeting isn't a new concept on connected TV, innovative technologies are paving the way for fresh approaches to how it's done. In this webinar, thought leaders had an insightful conversation around what some of these innovative advertising strategies on CTV look like.
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The Virtuous Cycle of Customer-Centric Marketing: Fueling Today’s Results and Long-Term Growth
Webinar Rewinds September 25, 2024In this webinar, learn how Aerie’s organizational shift toward customer-centric marketing and measurement is not just helping achieve short-term goals. It’s also got long-term implications for their revenue, customer file health, and brand equity.
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Unlocking the Power of Membership: Maximizing Your ANA Benefits
Webinar Rewinds September 19, 2024In this webinar, learn how to get the most of the benefits and resources available to ANA members and experience the power of the ANA.
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NERDS' Big Game Recipe for Super Bowl Success
Webinar Rewinds September 18, 2024What brought NERDS Candy to Super Bowl LVIII in 2024? In this webinar, hear about what has driven the extraordinary success of NERDS to a become a half-a-billion dollar brand in the past 5 years, propelling NERDS to the Big Game for the first time.
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Boost Seasonal Success with Full Funnel Marketing Strategies
Webinar Rewinds September 12, 2024In this webinar, learn about the benefits of a full-funnel marketing strategy, particularly during the holiday season. From feeding the top of the funnel and generating brand awareness, to driving conversions, these strategies will help brands reach their goals and establish a strong start for the new year.
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How AI Will Change Audience Planning and Buying
Webinar Rewinds September 12, 2024AI is transforming creative, but it will also upend audience planning and buying as we know it. In this session, learn how brands are leveraging AI to better find consumers who are most receptive to the brand.
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On the Hill and in the States: Virtual Town Hall Series
Webinar Rewinds September 11, 2024In this town hall session, get a pre-election update with a focus on potential outcomes and their impact on the nonprofit sector. As the election approaches, understanding the political landscape and its implications is crucial for nonprofit leaders and stakeholders.
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Navigating State Greenwashing Legislation: Compliance Strategies for Marketers
Webinar Rewinds September 10, 2024This webinar covered state legislation aimed at curbing "greenwashing" — the practice of overstating the sustainability or environmental benefits of products or services.
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Cracking the Code: How Multicultural and Gen Z Reshape Mainstream Marketing
Webinar Rewinds September 5, 2024In this webinar, learn about a survey of over 2,300 U.S. consumers that delves into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers' brand perceptions and purchase behaviors on the general population, with a specific focus on Gen Z.
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