Video Shorts
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Artificial Intelligence Expert Mari Joller on “Responsible AI”
Podcast Clips August 12, 2022Mari Joller, founder and CEO of the AI-powered platform Snackable, gives an example from her career of what an unintended consequence of AI could be and offers some advice for how marketers and developers can minimize the negative effects of these consequences.
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Crypto Philanthropy Helps Nonprofits
Soundbites August 10, 2022Pat Duffy from The Giving Block explains why there has been an increase in crypto philanthropy for nonprofits.
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Smart Technology Makes Nonprofits Smarter
Soundbites July 28, 2022Author Allison Fine explains the value of smart technology and how it changes the way nonprofits operate.
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From Beginners to Experts: How Miller Lite Launched a Dynamite Metaverse Activation
Soundbites July 19, 2022Miller Lite’s Sofia Colucci discusses how she and her team researched and learned about the metaverse and some key insights they used to launch The Meta Lite Bar in a matter of weeks.
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Gaming Isn’t TV: Why Your Brand Needs to Think About In-Game Ads in a New Way
Soundbites July 19, 2022Fernando Machado, CMO at Activision Blizzard, discusses why it’s important to adjust your marketing approach when marketing in a video game.
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This Is How Your Business Can Do DEI with Real Impact
Podcast Clips July 15, 2022Visual Latina's Laura Korchinski offers her advice and best practices for brands and agencies who are just getting started with diversity, equity, and inclusion, including outlining how they can support initiatives under the DEI banner authentically and with real impact.
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How A&W Poked Fun at its Past and its Fans to Drive New Business
Soundbites July 14, 2022A&W explained how it leveraged one of the major failures in the brand’s history to poke fun at itself and its customers in a new campaign that would deliver a considerable uptick in sales.
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Brands Must Pay Attention to Audience Attention
Soundbites June 29, 2022Paul Donato from the Advertising Research Foundation explains why high levels of attention are a prerequisite for advertising effectiveness.
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Why Attention Needs to Be Part of Your Digital Measurement Mix
Soundbites June 29, 2022Vidyotham Reddi, director of growth analytics at Mars, explains why marketers and their agency partners need to incorporate attention-based metrics into how they measure digital marketing effectiveness.
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The Purpose-Profit Disconnect Is a Myth and the Data Proves It
Soundbites June 28, 2022Jeff Fromm, brand purpose evangelist and author of The Purpose Advantage, joined the ANA Brand Purpose Committee to explain why those who argue, in part, that purpose is disconnected from profit are incorrect, providing a wealth of data to back up his argument.
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OneMain Financial Handles Customers with Care
Soundbites June 17, 2022Chris Denney from OneMain Financial explains his company’s approach to customer relationship management.
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Turning Trash into Jet Fuel? How United Is Leveraging Green Initiatives to Build Better Campaigns
Podcast Clips June 14, 2022United's Maggie Schmerin explains how she and her team are working to get the message out about some of the airline's green initiatives, like its quest to turn garbage into jet fuel or its investment in a massive carbon sequestration program.
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Brian Solis Explains How Social and Digital Media Changes How You Interact with the Analog World
Podcast Clips June 10, 2022It's well known that social and digital media have an effect on the human brain. What you perhaps didn't know is that those effects don't just stay in the digital realm. Brian Solis at Salesforce explains how social media and the internet has also changed how humans interact with the real world.
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E-Commerce and Retail Media in an Omnichannel World
Soundbites June 7, 2022Paras Shah, director of omnichannel shopper marketing at Georgia Pacific, discusses what the e-commerce and retail media space looks like in an omnichannel world.
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Impact of Retail Media on Brands and Retailers
Soundbites June 7, 2022Paras Shah, director of omnichannel shopper marketing at Georgia Pacific, discusses what the impact of retail media is on brands and retailers.
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How to Use Consumer Data to Guide Marketing Spend and Content Priorities
Soundbites May 25, 2022Toni Clayton-Hine, CMO at EY, explains how her team is constantly mining the market for consumer insights like future spending trends, which they then use to guide how they prioritize both marketing spend and content creation decisions.
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Here’s Why Emotion Is the Most Powerful Campaign Element for Capturing Consumer Attention and Achieving Brand Differentiation
Soundbites May 24, 2022Jon Krevolin, executive creative director and EVP at Doner, explains why emotion is the most powerful campaign element when it comes to capturing consumer attention and differentiating your brand from the competition
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If Your Brand Campaigns Aren’t Built for the Long-Term, You’re Doing Them Wrong
Soundbites May 24, 2022Derek Yueh, partnership lead of The B2B Institute at LinkedIn, shared the reasons why brand advertising has to be developed with the long-term in mind in order to have the most success.
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Brand Building: How an Awareness Campaign Grew to Ambitious Proportions
Soundbites May 23, 2022Insight SVP of marketing Amy Protexter explains why Insight created a brand awareness campaign.
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The Metaverse for Brands on a Budget
Podcast Clips May 13, 2022Jason Velliquette, Head of Digital for R3, shares options for brands on a budget to explore the metaverse.
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