Video Shorts
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Why Data Maintenance Is an Ongoing Endeavor for Marketers
Podcast Clips November 17, 2022Jason Rockman of DEFINITION 6 explains why data hygiene is an ongoing process, and one that must be prioritized by marketers if they want to avoid digging themselves into a hole.
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Omnichannel Measurement of Ad Spend
Soundbites November 16, 2022Greg Fatica from Foursquare talks about how his firm does omnichannel measurement of ad spend.
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The Upside and Downside of Social Platforms
Soundbites November 16, 2022Foursquare's Greg Fatica explains what makes measuring social platforms easier or more difficult than other channels.
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How Smart Technologies Created More Effective Messaging by Eliminating Sales and Marketing Teams
Podcast Clips November 15, 2022Jenna Pipchuk of Smart Technologies discusses how her brand has actually been able to create more coordinated and effective messaging strategies by eliminating its sales and marketing teams.
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Why Brand Purpose Can’t Work If It Ignores Social and Environmental Issues
Podcast Clips November 9, 2022Author and purpose expert Anne Bahr Thompson explains why economic and social issues are intrinsically linked and how brands must consider both in order to be good brand citizens and truly embody their purpose.
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Confidentiality and Attorney Client Privilege
Soundbites November 8, 2022Jessi Tamayo, adjunct professor from the University of Miami School of Law, explains the difference between confidentiality and attorney client privilege.
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What Is an NFT?
Soundbites November 8, 2022Speakers from Reed Smith LLP, Coinbase, and KIND Snacks define what a non-fungible token (NFT) is.
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How to Know When a New Social Media Platform Is Worth Your Team’s Time and Effort
Soundbites November 2, 2022Digitas’ Christina Goswiller offers her perspective on how marketers can determine which new social media platforms are worth time and financial investment and explains why sometimes even spending time and effort on a platform that ultimately fizzles out can be beneficial to the brand.
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Brand Purpose Isn’t Just a Marketing Tool — It’s a Game Changer for Business Results
Soundbites October 26, 2022Ford’s Suzy Deering explains why brand purpose is more than just a useful marketing tool — it’s a powerful driver of bottom-line business results.
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Fueling Better Creative Work By Creating More Trusting Relationships with Agency Partners
Soundbites October 26, 2022AB InBev’s Marcel Marcondes doesn’t believe truly great creative work is possible without trust and explains how marketers can build better, more trusting relationships with their creative agency partners.
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How “Bless Your Cooch” Symbolizes an Important Brand Evolution for eos
Soundbites October 26, 2022From resisting the word “damn” to running a “Bless Your Cooch” campaign. Soyoung Kang, CMO at eos Products, explains why her brand evolved its messaging to more authentically reflect how consumers speak.
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Is the C-Suite Setting Up CMOs to Fail?
Podcast Clips October 26, 2022Northwestern’s Jonathan Copulsky discusses the scary unknowns that exist for CMOs and marketers and why the future success of CMOs will be rooted in their ability to become risk management experts and to educate the C-suite and third-party partners on why certain behaviors or actions are enormously damaging to the brand.
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Mastercard’s Raja Rajamannar on the Most Effective Technology of the Next Decade
Soundbites October 26, 2022Raja Rajamannar, chief marketing and communications officer at Mastercard, shares his opinion on which technology will have the biggest impact over the next five to ten years.
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The Seven Habits All Brands Should Adopt to Drive Multicultural Market Growth
Soundbites October 26, 2022Marc Pritchard, chief brand officer at The Procter & Gamble Company, shares the seven habits brands can adopt to drive multicultural market growth.
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Companies That Fail to Properly Brand Their Purpose Programs Are Losing Important Engagement
Podcast Clips October 24, 2022David Aaker, vice chair of the brand management consultant Prophecy, explains why companies that fail to properly brand their purpose programs are missing out on key business benefits and leaving a wealth of consumer engagement on the table.
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Why Empathetic Marketing Has Always Been Necessary
Podcast Clips October 19, 2022Known’s Ross Martin explains the reasons why, in the face of social justice movements, empathy has by necessity become a greater focal point for the marketing industry. However, it is his contention that empathy was always a necessary quality for someone to be a successful marketer.
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Why Hershey Sometimes Lets Its Procurement Team Play "Bad Cop" When Working with Agency Partners
Podcast Clips October 17, 2022The Hershey Company’s Sherry Ulsh explains why her brand deploys a “good cop/bad cop” approach, of sorts, to assist with agency relationship management, sometimes allowing the marketing procurement side to deliver bad news or a tough message to the agency.
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Brand Purpose for a Brand's Vision
Soundbites October 13, 2022Vericast's Sarah O'Grady gave an example of how brand purpose can drive a company's vision.
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Rebranding from Within
Soundbites October 13, 2022Vericast's Sarah O'Grady talks about how the company's internal marketing campaign helped with its rebrand.
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How Experiential Activations with Nonprofits Help Brands Be More Authentically Purposeful
Soundbites October 12, 2022Using her own organization’s partnership with Inspira as an example, Save the Children’s Jennifer Kendra explains how partnerships between brands and nonprofits have matured to a point where they have become key for brands looking to accurately and authentically express their purpose.
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