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Search returned: 126 document(s).
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This Is How Marketers Should Approach Testing New Technologies and Tactics
Soundbites December 19, 2024Jessie De Luca, SVP of strategy at Hudson MX, shared her thoughts on how marketers can best approaching testing new technology or campaign strategies.
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How MANSCAPED’s CMO Convinced the C-Suite to Invest in Brand Marketing
Soundbites December 18, 2024MANSCAPED CMO Marcelo Kertész shared how he compelled his organization, which had a performance marketing culture, to invest in branding efforts by comparing the revenue of established incumbent companies that invest in brand to their disruptive newcomers.
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How to Convince the C-Suite to Invest in Incrementality Testing
Soundbites December 17, 2024Brock Wright, senior manager of omnimedia performance analytics at Pernod-Ricard, and Olivia Kory, head of strategy at Haus, discuss how they convince senior leadership to invest in incrementality testing.
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How to Convince Your C-Suite to Go Big on Marketing Risks
Soundbites December 16, 2024Marketing leaders from Mint Mobile discussed their approaches for getting the C-suite to buy into an entrepreneurial, high risk/high reward style of marketing.
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Here’s How to Get Senior Leadership on Board with Bold Marketing Choices
Soundbites October 31, 2024Ali Daniels, former CMO at Visit Seattle, and Britt Fero of Visit Seattle’s agency partner PB& discussed their approach for getting leadership to buy in to a bold, new marketing strategy.
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Here’s How One Expert Convinced Senior Leaders to Invest in Building an In-House Agency at Multiple Organizations
Soundbites October 29, 2024Joshua Palau, VP of performance media and activation at Pfizer, shared how he has approached getting buy-in from senior leaders to invest in in-house agencies at various organizations throughout his career.
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How to Get the C-Suite On Board with a Bold Rebrand
Soundbites June 13, 2024Xerox’s Deena Piquion shared her tips for getting executive buy in when she launched an effort to take the Xerox brand in a new, more modern direction.
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How to Convince the C-Suite to Invest in MarTech
Soundbites May 22, 2024Riham El-Lakany, former chief marketing and communications officer at BJC HealthCare, offered recommendations on how to sell a composable MarTech infrastructure internally.
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The Importance of Creativity, Data, and Alignment When Brand Building
Soundbites May 6, 2024Kim Wijkstrom, SVP and CMO at Vanda Pharmaceuticals, discussed the importance of creativity, data, and organizational alignment with respect to brand building.
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How to Use AI to Prompt AI
Soundbites April 10, 2024Paul Roetzer, CEO at the Marketing AI Institute, admits he is not a creative person. However, through the power of generative AI, he didn’t let that didn’t stop him from creating a great video, using a prompt he had written by ChatGPT.
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At What Point Will AI Replace Creatives?
Soundbites April 9, 2024Shiv Singh, co-founder of AI trailblazers, shared his thoughts on when AI will replace creatives and what marketing professionals can do to prepare for that reality.
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Businesses Succeed When Employees Can Be Themselves
Soundbites February 29, 2024Esi Eggleston, chief growth and marketing officer at Unilever, explored how a company’s success depends on its employee’s ability to bring their authentic selves to the office and empowers the business to understand consumers and engineer solutions to meet their unique needs.
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The American Heart Association’s Katrina McGhee Discusses What Meaningful Mentorship Looks Like
Soundbites February 16, 2024Katrina McGhee, EVP of marketing and communications at American Heart Association, shared her recommended framework for building a support system that will empower young talent to succeed in their career path.
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Mastercard CMO’s Best Advice on How to Build Your Brand for the Future
Soundbites October 26, 2023Mastercard CMO Raja Rajamannar gave his best piece of advice for how marketers can evolve their brands and build a business that sustains long into the future.
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This Is the Question Every Brand Must Answer Before In-Housing Media
Soundbites June 13, 2023Amy Bartle, head of media at TaxAct, shares the question she believes every marketing team must answer before they decide to bring media in-house.
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Social Justice Claims in Marketing
Soundbites April 26, 2023David Mallen from Loeb & Loeb LLP talked about social justice claims in marketing and cited an example company reviewed by the National Advertising Division (NAD).
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FTC’s Stance on Artificial Intelligence
Soundbites April 26, 2023Daniel Kaufman, partner at law firm BakerHostetler, discusses the FTC’s position on artificial intelligence.
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This Is How Customer Loyalty Programs Can Become Powerful Customer Service Tools
Soundbites April 14, 2023Hard Rock SVP and CIO Macario Gallegos discusses why he believes the greatest potential for loyalty programs lies in the ability to provide proximity-based offers and to greatly enhance staff’s ability to provide transformational customer service.
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Tips for a Low-Budget Influencer Program
Soundbites April 12, 2023Erica Wilkerson, director of multicultural/youth marketing and social responsibility at NASCAR, talked about how to run a low-budget influencer program.
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Measuring the Health of Social Media Accounts
Soundbites April 12, 2023Casey Petersen from Lenovo explains the Social Media Health Index, which the company created to identify the most efficient ways to optimize its social media accounts across markets.
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