Video Shorts
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The Metaverse Doesn’t Exist…Yet
POVs January 20, 2023Marketing Futures podcast host Mike Berberich explains why the metaverse doesn’t exist yet and provides advice for marketers still grappling with the metaverse concept.
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Is "Sandboxing" the Future of B2B Marketing?
Podcast Clips January 9, 2023Jim Habig, VP of marketing at LinkedIn Marketing Solutions, discusses the “sandboxing” concept — a strategy wherein brands rely more heavily on their communities to generate content and propel marketing efforts — and how it can create a powerful two-way relationship that delivers positive business results.
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World Champion Surfer Explains How Riding Waves Has Taught Him About Purpose and Perseverance
Podcast Clips January 9, 2023Former world surfing champion and purpose-focused author Shaun Tomson discusses how the fundamental lessons he’s learned from surfing have taught him about perseverance and never losing sight of hope, which is critical to adhering to one’s purpose.
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How Brand Purpose Provides a Competitive Advantage During Inflationary Times
Podcast Clips December 22, 2022Data shows that consumers are more willing to pay a premium for a particular brand when that brand’s purpose aligns with their own beliefs, even during tough economic times.
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Gamers Say They Don’t Mind Ads as Long As They Don’t Suck
Podcast Clips December 12, 2022Devra Prywes, global head of marketing and insights at SuperAwesome, cites data that says young gamers actually don't mind when brands come into the gaming space, just as long as the brand is creating an experience that is additive to the game.
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How Mastercard Foundry Has Successfully Systematized Business Innovation
Podcast Clips December 9, 2022Mastercard’s Cindy Chastain explains how Mastercard Foundry drives innovation for the Mastercard brand by relying on a collective of experts that is tasked with focusing on the future and determining areas rife with innovation opportunities across the company and the market at large.
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Data Shows Why a Recession Is the Worst Time to Cut Your Marketing Budget
Podcast Clips December 8, 2022Bob Liodice, CEO at the ANA, joined the Champions of Growth podcast to discuss, among other things, why a recession is the absolute worst time for businesses and their decision makers to choose to cut marketing budgets, using a bevy of data to back up his claim.
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Why Mapping Demand Drivers is Critical to a Successful Marketing Reorg
Soundbites December 7, 2022Portia Mount, VP of marketing at Trane Technologies, outlined how mapping demand drivers was a critical step in reorganizing her brand’s marketing function and creating more efficiency.
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Preconceived Misconceptions: Why Marketers Have Been Slow to Hit Start on Gaming
Podcast Clips December 2, 2022Jonathan Stringfield, VP of global business research and marketing at Activision Blizzard, discusses some of the misconceptions marketers have about gaming that are causing them to drag their feet on the medium despite the massive engagement opportunity it offers to brands.
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How a Lack of Assumptions Has Been Critical to this CMO’s Success
Podcast Clips November 21, 2022Lynn Teo, who recently became CMO at Northwestern Mutual, explained how coming into her new role with a lack of assumptions was critical for getting up to speed on how to best market the business.
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Why Data Maintenance Is an Ongoing Endeavor for Marketers
Podcast Clips November 17, 2022Jason Rockman of DEFINITION 6 explains why data hygiene is an ongoing process, and one that must be prioritized by marketers if they want to avoid digging themselves into a hole.
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Omnichannel Measurement of Ad Spend
Soundbites November 16, 2022Greg Fatica from Foursquare talks about how his firm does omnichannel measurement of ad spend.
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The Upside and Downside of Social Platforms
Soundbites November 16, 2022Foursquare's Greg Fatica explains what makes measuring social platforms easier or more difficult than other channels.
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How Smart Technologies Created More Effective Messaging by Eliminating Sales and Marketing Teams
Podcast Clips November 15, 2022Jenna Pipchuk of Smart Technologies discusses how her brand has actually been able to create more coordinated and effective messaging strategies by eliminating its sales and marketing teams.
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Why Brand Purpose Can’t Work If It Ignores Social and Environmental Issues
Podcast Clips November 9, 2022Author and purpose expert Anne Bahr Thompson explains why economic and social issues are intrinsically linked and how brands must consider both in order to be good brand citizens and truly embody their purpose.
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Confidentiality and Attorney Client Privilege
Soundbites November 8, 2022Jessi Tamayo, adjunct professor from the University of Miami School of Law, explains the difference between confidentiality and attorney client privilege.
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What Is an NFT?
Soundbites November 8, 2022Speakers from Reed Smith LLP, Coinbase, and KIND Snacks define what a non-fungible token (NFT) is.
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How to Know When a New Social Media Platform Is Worth Your Team’s Time and Effort
Soundbites November 2, 2022Digitas’ Christina Goswiller offers her perspective on how marketers can determine which new social media platforms are worth time and financial investment and explains why sometimes even spending time and effort on a platform that ultimately fizzles out can be beneficial to the brand.
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Brand Purpose Isn’t Just a Marketing Tool — It’s a Game Changer for Business Results
Soundbites October 26, 2022Ford’s Suzy Deering explains why brand purpose is more than just a useful marketing tool — it’s a powerful driver of bottom-line business results.
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Fueling Better Creative Work By Creating More Trusting Relationships with Agency Partners
Soundbites October 26, 2022AB InBev’s Marcel Marcondes doesn’t believe truly great creative work is possible without trust and explains how marketers can build better, more trusting relationships with their creative agency partners.
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