Video Shorts
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Quiet Quitting Doesn’t Exist — People Just Want Meaning in Their Work
Podcast Clips February 14, 2023Afdhel Aziz, founder and chief purpose officer at Conspiracy of Love, says what is referred to as “quiet quitting” is actually people simply waking up to the fact that doing something that feels important to them is crucial to living a more fulfilling life.
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Vesta’s Sue Frech Says This Is the Biggest Challenge Facing Modern CMOs
Podcast Clips February 13, 2023What is the biggest challenge facing CMOs in the modern marketplace? Sue Frech, founder and CEO of Vesta, gives her take on the Champions of Growth podcast.
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Why Purpose Is Doomed to Fail Without the Right Company Culture
POVs February 13, 2023Many companies are focused on the external activities needed to ensure brand purpose comes off as authentic and meaningful in the minds of consumers. However, companies that ignore these steps for internally activating their purpose are setting themselves up for failure.
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Are Humans Right to be Worried About Microchip Implants?
Podcast Clips February 10, 2023Using the example of knee replacements or pacemakers, futurist Faith Popcorn and Marketing Futures host Michael Berberich offer some comfort to people who may be weary of a future where the human body is bound to technology via something like a microchip being implanted into the brain.
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How Your Brand Should Adjust Messaging to Keep Up with Evolving Audiences
Soundbites February 8, 2023Trovon C. Williams, SVP of marketing and communications at the NAACP, discussed how to evolve communications to be more digestible and resonant with the audience you’re trying to serve.
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What Marketers Can Learn from the QR Code Renaissance
POVs February 8, 2023QR Codes are a perfect example of how technology does not move as fast as people think and marketers need to be careful not to get too ahead of their skis these days.
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A Three-Step Plan for Getting Started with Influencer Marketing on TikTok
Soundbites February 6, 2023Reach Agency CEO Gabe Gordon shares his thoughts on how small- and medium-sized brands can approach “dipping their toes” into working with TikTok influencers, sharing a three-step process for getting started, growing, and eventually owning the channel.
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Why Do Brands Continue to Patronize Seniors with Their Ads?
Podcast Clips February 6, 2023Michael Clinton, special adviser to the CEO of the Hearst Corporation, uses data to dispel the myth that the 50-plus crowd simply wants to be young again and explains why brands need to pivot their messaging to better connect with these individuals.
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Four Actions Brands and Individuals Can Take to Combat Online Hate
Podcast Clips January 31, 2023Anita McGorty, who leads Engage Responsibly, a nonprofit movement to drastically reduce online hate by 2025, shares concrete actions that both individuals and small- and mid-sized brands can take when they come across online hate on social media.
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Ignoring the Silver Economy Is Getting Costly for Marketers
POVs January 30, 2023Champions of Growth podcast host Matthew Schwartz explains why advertisers who ignore the silver economy do so at their own peril, leaving both revenue and growth potential on the table.
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Investing in Retail Media Is More Cost Effective During Economic Downturns
Soundbites January 26, 2023Nikhil Lai, senior analyst of performance marketing at Forrester, discussed how investing in retail media during times of economic uncertainty empowers brands to be top of mind when consumer confidence in the economy returns.
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It’s Time to Clean Up Purpose Washing
POVs January 20, 2023Beyond Profit podcast host Ken Beaulieu offers tips for marketers on how to avoid getting pulled into the purpose-washing trap.
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The Metaverse Doesn’t Exist…Yet
POVs January 20, 2023Marketing Futures podcast host Mike Berberich explains why the metaverse doesn’t exist yet and provides advice for marketers still grappling with the metaverse concept.
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Is "Sandboxing" the Future of B2B Marketing?
Podcast Clips January 9, 2023Jim Habig, VP of marketing at LinkedIn Marketing Solutions, discusses the “sandboxing” concept — a strategy wherein brands rely more heavily on their communities to generate content and propel marketing efforts — and how it can create a powerful two-way relationship that delivers positive business results.
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World Champion Surfer Explains How Riding Waves Has Taught Him About Purpose and Perseverance
Podcast Clips January 9, 2023Former world surfing champion and purpose-focused author Shaun Tomson discusses how the fundamental lessons he’s learned from surfing have taught him about perseverance and never losing sight of hope, which is critical to adhering to one’s purpose.
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How Brand Purpose Provides a Competitive Advantage During Inflationary Times
Podcast Clips December 22, 2022Data shows that consumers are more willing to pay a premium for a particular brand when that brand’s purpose aligns with their own beliefs, even during tough economic times.
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Gamers Say They Don’t Mind Ads as Long As They Don’t Suck
Podcast Clips December 12, 2022Devra Prywes, global head of marketing and insights at SuperAwesome, cites data that says young gamers actually don't mind when brands come into the gaming space, just as long as the brand is creating an experience that is additive to the game.
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How Mastercard Foundry Has Successfully Systematized Business Innovation
Podcast Clips December 9, 2022Mastercard’s Cindy Chastain explains how Mastercard Foundry drives innovation for the Mastercard brand by relying on a collective of experts that is tasked with focusing on the future and determining areas rife with innovation opportunities across the company and the market at large.
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Data Shows Why a Recession Is the Worst Time to Cut Your Marketing Budget
Podcast Clips December 8, 2022Bob Liodice, CEO at the ANA, joined the Champions of Growth podcast to discuss, among other things, why a recession is the absolute worst time for businesses and their decision makers to choose to cut marketing budgets, using a bevy of data to back up his claim.
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Why Mapping Demand Drivers is Critical to a Successful Marketing Reorg
Soundbites December 7, 2022Portia Mount, VP of marketing at Trane Technologies, outlined how mapping demand drivers was a critical step in reorganizing her brand’s marketing function and creating more efficiency.
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