Video Shorts
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Are Diversified Media Investments a Key to Meaningful DEIB Progress?
Podcast Clips March 28, 2023PMG’s Parks Blackwell discussed how her organization has started including baselines for diverse media investments across many of its agency contracts, noting that dumping all of the media budget into Google will not open up opportunities or access for other industry players.
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Breaking the B2B Sales and Marketing Stalemate
POVs March 28, 2023Champions of Growth host Matthew Schwartz shares some tips for how B2B companies can start to alter existing marketing-and-sales alignment models in a way that benefits the entire organization.
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How to Take Your B2B Company from Nice-to-Have to Need-to-Have
Podcast Clips March 21, 2023Edelman’s Joe Kingsbury offers some advice for B2B marketers striving to take their company from a nice-to-have to a need-to-have, including an interesting perspective on how to approach creating thought leadership content.
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Nonprofits Must Pivot in a Changing World
Soundbites March 21, 2023David Bersoff from the Edelman Trust Institute discusses how nonprofits must pivot to work with businesses in bringing about societal change.
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Reconciling Profits with Societal Engagement
Soundbites March 21, 2023David Bersoff from the Edelman Trust Institute discusses how brands can manage expectations about profits and making a difference in the world.
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Is Podcast Advertising the Perfect Mix of Display and Influencer?
Podcast Clips March 20, 2023Bryan Barletta of Sounds Profitable joined the Champions of Growth podcast to discuss how several variables are coalescing in a way that makes podcast advertising more effective and dynamic than other channels.
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Is Artificial Intelligence Going to Take Your Job?
Soundbites March 16, 2023Is there a future where artificial intelligence technologies like ChatGPT replace marketers entirely? Katrin Ribant, CEO at Multifaktorial and technology expert, shared her opinion on the matter.
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Here’s Why Hilton Had to Go Away from ROAS to Succeed with Media Mix Modeling
Soundbites March 15, 2023Representatives from Hilton explain why a shift away from ROAS and toward ROI as their measurement North Star was critical to the success of the brand’s media mix modeling program.
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CEO Consultant: Purpose-Driven Brands Don’t Exist
Podcast Clips March 13, 2023Using the contradicting missions of a couple Unilever brands as an example, Dev Patnaik, CEO of Jump Associates and trusted advisor to CEOs, explains why he doesn’t believe purpose exists at the brand level.
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Four Tips for Discovering Your Own Brand Purpose
POVs March 8, 2023Beyond Profit host Ken Beaulieu shares four tips that will simplify the purpose discovery process and help marketers build a more endearing brand.
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Why Balancing the Marketing Mix Is Critical During Economic Uncertainty
Podcast Clips March 7, 2023Nicole Balsam, associate partner and head of brand and digital at Eastward Partners, joined the Champions of Growth podcast to issue a warning about pulling back on investments in brand building when faced with economic uncertainty.
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Why Business Transformation Is an Ongoing Exercise — Not a Singular Moment
Podcast Clips March 7, 2023On the Marketing Futures podcast, Tameka Vasquez, futurist and founder of the Future Quo, explains why business transformation is an ongoing process rather than just a single moment in time.
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Three Ways Marketers Can Level Up Their Video Game Advertising
POVs March 4, 2023Marketing Futures host Mike Berberich outlines just how massive the gaming audience is, some ways these individuals actually embrace advertising, and three ways marketers can level up their in-game advertising.
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Has the Word "Authenticity" Lost All Meaning in Marketing?
Podcast Clips February 21, 2023Neuro-Insight CEO Pranav Yadav argues that words like “authenticity” and “storytelling” have lost all meaning in the marketing industry, creating a scenario in which marketers have lost their way and finding it more difficult for brands to gain consumer trust.
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Here’s What Everyone Gets Wrong About Brand Love
Podcast Clips February 21, 2023Brand love has both its advocates and its skeptics. However, as University of Michigan-Dearborn professor Aaron Ahuvia explained on the Champions of Growth podcast, neither side is entirely right. Find out why.
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Talent Retention in the Agencies
Soundbites February 16, 2023Adam Gerhart, global CEO of Mindshare, talks about managing talent retention in the agencies.
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Working and Non-Working Media Ratios
Soundbites February 16, 2023Katherine Freeley, global head of media and digital procurement at Novartis, talks about the tracking of working and non-working media ratios.
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Opportunities for Small- and Mid-Sized Brands in the Metaverse
Podcast Clips February 15, 2023Infinite Reality's Elliott Jobe shares his perspective on how small- and mid-sized brands can ride the coattails of larger brands developing the technology necessary to realize the metaverse, ultimately developing a creator strategy that allows them to connect more deeply with consumers.
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Quiet Quitting Doesn’t Exist — People Just Want Meaning in Their Work
Podcast Clips February 14, 2023Afdhel Aziz, founder and chief purpose officer at Conspiracy of Love, says what is referred to as “quiet quitting” is actually people simply waking up to the fact that doing something that feels important to them is crucial to living a more fulfilling life.
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Vesta’s Sue Frech Says This Is the Biggest Challenge Facing Modern CMOs
Podcast Clips February 13, 2023What is the biggest challenge facing CMOs in the modern marketplace? Sue Frech, founder and CEO of Vesta, gives her take on the Champions of Growth podcast.
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