Playbooks & Tools
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Webinar ROI Calculator
Tools January 1, 2025You need to measure the return on investment for a webinar program.
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Webinar Speakers Database
Tools January 1, 2025You need to keep track of the various speakers used and available for webinars.
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Webinar Technology Vendor Evaluation Tool
Tools January 1, 2025You need to compare web conferencing vendors.
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Webinar Topic Mapping Template
Tools January 1, 2025You need to document and map "Webinar Topics" to each of your buyer personas based on their stage in the buying cycle.
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Webmaster and SEO Expert Job Description
Tools January 1, 2025A template to quickly document the role and responsibilities for this position.
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Website Design Budget Template
Tools January 1, 2025Use this to estimate the costs of a website design project.
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Website Design RFP Template
Tools January 1, 2025A template to create an request for proposal (RFP) for website design services.
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Website GAP Analysis Template
Tools January 1, 2025Use this tool to analyze your website and identify gaps in your capabilities.
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Website Governance Template
Tools January 1, 2025Use this template to create a website governance document that will help you govern your corporate website.
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Website Program Prioritization Tool
Tools January 1, 2025Use this to evaluate your website program initiatives based on their strategic fit, economic impact, and feasibility.
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Win Loss Analysis Tool
Tools January 1, 2025Use our Win Loss Analysis Template to track your competitive wins and losses.
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World Class Marketing Organization Maturity Model
Tools January 1, 2025Our World Class Marketing Organization Maturity Model was designed to help organizations by providing a road-map for improving their overall marketing capabilities.
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