Playbooks & Tools
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Social Media Marketing Budget Template
Tools January 1, 2025Use this tool to set and track your social media budget.
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Social Media Marketing Calendar 2025
Tools January 1, 2025Use this tool to organize and communicate all of your social media marketing activities.
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Social Media Marketing Plan Framework
Tools January 1, 2025Use this social media marketing framework to define the activities required to successfully create, plan, and execute a social media marketing program.
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Social Media Marketing Plan Maturity Model
Tools January 1, 2025Our Social Business Maturity Model was designed to help organizations by providing a road-map for improving their Social Media Marketing and Social Business capabilities.
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Social Media Marketing Plan Playbook
Playbooks January 1, 2025Use this step-by-step planning methodology and set of 51 premium tools and templates to create a comprehensive social media marketing plan.
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Social Media Marketing Solution Study
Tools January 1, 2025Our Social Media Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Social Media Marketing space.
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Social Media Marketing Training Course
Tools January 1, 2025This course has 6 video modules and a tool-kit with 21 tools & templates that will help you develop a comprehensive social media marketing plan.
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Social Media Metrics Dashboard
Tools January 1, 2025Use this to define, track and report on your key Social Media program metrics and KPIs.
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Social Media Monitoring Guide
Tools January 1, 2025A guide to help you understand how to use social media monitoring tools.
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Social Media Opportunity Assessment Template
Tools January 1, 2025Use this to identify social media opportunities in sales, marketing, and customer service.
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Social Media Policy and Guidelines Template
Tools January 1, 2025Use this template to help you create reasonable guidelines for online behavior by employees and contractors.
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Social Media Project Charter
Tools January 1, 2025Use this to establish a clear project scope, decision right, and executive sponsorship for the social media marketing project.
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Social Media Risk Assessment
Tools January 1, 2025A template to document risks, assess their impact and probability, and develop risk mitigation plans.
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Social Media Specialist Job Description
Tools January 1, 2025A template to quickly document the role and responsibilities for this position.
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Social Media Strategy Scorecard
Tools January 1, 2025A template to document your objectives, initiatives, measures and targets for Social Media for the next 12-18 months.
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Social Media Strategy Workbook
Tools January 1, 2025Use this template to outline, summarize, and communicate your overall social media strategy plan.
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Social Media Usage Survey
Tools January 1, 2025A survey to get a better understanding of social media use by your employees.
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Social Media Vendors Matrix
Tools January 1, 2025Use this matrix to compare Social Media vendor solutions based on your requirements.
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SPIN Selling Questions Tool
Tools January 1, 2025A worksheet to help you develop effective probing questions.
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Spokesperson Designation Template
Tools January 1, 2025The Spokesperson Designation Template allows your crisis communications team to clarify who will represent your organization during a crisis.
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