Playbooks & Tools
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The CMO's First 90 Days Checklist
Tools January 1, 2024Use this customizable checklist template to help you stay focused and organized during your first 90 days as a CMO.
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The CMO's First 90 Days Onboarding Presentation
Tools January 1, 2024Use this PowerPoint presentation deck to help document important insights during your first meeting with the CEO.
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The Importance of Social CRM
Tools January 1, 2024Social CRM is about interacting and engaging your consumer audience. Read this guide to better understand the importance of social CRM and how to get your business can benefit.
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Top Social Media Sites Database
Tools January 1, 2024A database to obtain a brief description and understanding of when to use over 70 of the top social media sites available today.
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Topic Matter Expert Contact List
Tools January 1, 2024Use the Topic Matter Expert Contact List to finalize who your crisis communications team will go to for assistance during any crisis.
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Trade Show Program ROI Calculator
Tools January 1, 2024A tool to track all the trade shows you attend, monitor your budget and calculate ROI.
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Twitter for Business Checklist
Tools January 1, 2024A checklist to ensure the success of your Twitter marketing program.
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Understanding Twitter for Business
Tools January 1, 2024A guide that outlines the key features of Twitter, explains its effectiveness as a social network marketing tool and provides an action plan on how to create a unique and effective Twitter presence to help grow and strengthen your corporate brand.
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User Story Prioritization Tool
Tools January 1, 2024Use this Agile Marketing tool to find the most useful user stories or tasks for your Sprints.
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UX Testing Process Template
Tools January 1, 2024Use our UX testing process template to establish a step-by-step process routine to be used during your usability testing for website and app development.
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Venue Evaluation Matrix
Tools January 1, 2024A matrix to help you compare potential venue options based on your event's requirements.
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Video Content Metrics Benchmark Report
Tools January 1, 2024In an August 2014 study sponsored by Vidyard, Demand Metric conducted a survey to explore several aspects of video marketing and the emerging role of video marketing platform technology.
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Video Marketing Benchmark Report
Tools January 1, 2024In a April 2014 study sponsored by Brightcove, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing video marketing success in the upcoming year.
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Video Marketing RFP Template
Tools January 1, 2024Use this template to help you design a Request for Proposal (RFP) for a video marketing consultant or agency.
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Vision Statement Worksheet
Tools January 1, 2024A professionally designed template to help you craft your vision statement.
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Web Content Audit Tool
Tools January 1, 2024We created the Web Content Audit Tool to help you audit your content strategy and determine what needs to be created, modified, or updated.
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Web Content Management System RFP Template
Tools January 1, 2024Use this tool to help you design a Request for Proposal (RFP) for a Web Content Management System.
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Web Content Management Vendor Evaluation
Tools January 1, 2024Use this matrix to compare potential solutions for managing your web content.
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Webinar Consulting Services RFP
Tools January 1, 2024You need to hire a consultant or agency to help you with web conferencing services.
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Webinar Evaluation Template
Tools January 1, 2024A framework to measure completed webinars based on 8 key aspects.
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