Playbooks & Tools
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Social Media Policy and Guidelines Template
Tools January 1, 2024Use this template to help you create reasonable guidelines for online behavior by employees and contractors.
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Social Media Project Charter
Tools January 1, 2024Use this to establish a clear project scope, decision right, and executive sponsorship for the social media marketing project.
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Social Media Risk Assessment
Tools January 1, 2024A template to document risks, assess their impact and probability, and develop risk mitigation plans.
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Social Media Specialist Job Description
Tools January 1, 2024A template to quickly document the role and responsibilities for this position.
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Social Media Strategy Workbook
Tools January 1, 2024Use this template to outline, summarize, and communicate your overall social media strategy plan.
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Social Media Usage Survey
Tools January 1, 2024A survey to get a better understanding of social media use by your employees.
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Social Media Vendors Matrix
Tools January 1, 2024Use this matrix to compare Social Media vendor solutions based on your requirements.
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SPIN Selling Questions Tool
Tools January 1, 2024A worksheet to help you develop effective probing questions.
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Spokesperson Designation Template
Tools January 1, 2024The Spokesperson Designation Template allows your crisis communications team to clarify who will represent your organization during a crisis.
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Spokesperson Procedures Guide Template
Tools January 1, 2024The Spokesperson Procedures Guide Template is a policy guide for any spokesperson for your organization.
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Sprint Planning Tool
Tools January 1, 2024Use this Agile Marketing tool to plan and track what is involved within each sprint.
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Sprint Retrospective Checklist
Tools January 1, 2024Use this Agile Marketing tool to ensure lessons learned during each Sprint are leveraged.
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Sprint Review Checklist
Tools January 1, 2024Use this Agile Marketing tool to ensure your Sprint Review follows best practices.
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Standup Checklist
Tools January 1, 2024Use this Agile Marketing tool to ensure your Standups do not miss anything important.
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Steering Committee Charter
Tools January 1, 2024A charter template that set the direction, schedule, and ground rules for your committee.
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STEP Industry Analysis Tool
Tools January 1, 2024A worksheet to analyze industry trends and social, technological, economic and political conditions.
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Story Trends and Stakeholder Issues Checklist
Tools January 1, 2024Use the Story Trends and Stakeholder Issues Checklist to keep on top of key trends within the media during a crisis.
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Sustainability Assessment Template
Tools January 1, 2024A comprehensive assessment of your organization's current level of sustainability.
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SWOT Analysis Tool
Tools January 1, 2024A template to evaluate strengths and weaknesses and associated opportunities and threats.
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The CMO's First 90 Days Cheat Sheet
Tools January 1, 2024Use this cheat sheet and set yourself up for success in your first 90 days as a CMO.
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