Playbooks & Tools
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Shopper Marketing Coupon Best Practices Checklist
Tools January 1, 2025Use our checklist to ensure you are leveraging best practices for your shopper marketing coupon campaign.
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Shopper Marketing Framework
Tools January 1, 2025Use this shopper marketing framework to define the activities required to successfully create, plan, and execute a shopper marketing plan.
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Shopper Marketing Glossary
Tools January 1, 2025Use our Shopper Marketing Glossary to understand key terms.
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Shopper Marketing Insights Database
Tools January 1, 2025Use this template to manage your shopper and consumer behavioral insights collection effort.
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Shopper Marketing Journey Stages Template
Tools January 1, 2025A template to document "journey stages" for each of your shopper personas.
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Shopper Marketing Manager Job Description
Tools January 1, 2025Document the responsibilities and job requirements for a shopper marketing manager within your organization.
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Shopper Marketing Maturity Assessment
Tools January 1, 2025Use the Shopper Marketing Maturity Assessment to evaluate where your organization stands when it comes to shopper marketing best practices.
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Shopper Marketing Maturity Model
Tools January 1, 2025Our Shopper Marketing Maturity Model was designed to help organizations with a roadmap for improving their shopper marketing capabilities.
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Shopper Marketing Metrics Dashboard
Tools January 1, 2025Our Shopper Marketing Dashboard is designed to help you keep tabs on the most important metrics for your shopper marketing program, to help your team understand the programs impact and growth.
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Shopper Marketing Mobile Best Practices Checklist
Tools January 1, 2025Use our checklist to ensure you are leveraging best practices for your shopper marketing mobile strategy.
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Shopper Marketing Partnership Prioritization Tool
Tools January 1, 2025Use our prioritization tool looking to determine the best retail or brand partners your organization should build or maintain to strengthen your Shopper Marketing program.
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Shopper Marketing Playbook
Playbooks January 1, 2025Follow this simple, step-by-step playbook to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
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Shopper Marketing Profile Interview Questions
Tools January 1, 2025A template to facilitate the development of standardized interview questions for developing shopper profiles.
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Shopper Marketing Profile Template
Tools January 1, 2025Use this to create fictional personas for the key shoppers you intend to target.
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Shopper Marketing Program Strategies
Tools January 1, 2025Use our Shopper Marketing Program Strategies list to discover opportunities you can leverage while planning for your next shopper marketing campaign.
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Shopper Marketing Project Plan
Tools January 1, 2025Use this project plan to outline the key components of your shopper marketing program to steer the direction of your project.
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Shopper Marketing Roles Matrix
Tools January 1, 2025A roles matrix to help you organize your shopper marketing efforts.
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Shopper Marketing Signage Best Practices Checklist
Tools January 1, 2025Use our checklist to ensure you are leveraging best practices for your digital and/or traditional signs.
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Shopper Marketing Strategy Workbook
Tools January 1, 2025Use this template to outline, summarize, communicate and track your overall shopper marketing plan.
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Shopper Marketing System RFP
Tools January 1, 2025Use this tool to help you design a Request for Proposal (RFP) for a shopper marketing platform.
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