Playbooks & Tools
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Trade Promotions Evaluation Matrix
Tools January 8, 2024A matrix to evaluate potential trade promotion campaigns.
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Vendor Consolidation Checklist
Tools January 8, 2024A matrix to evaluate potential trade promotion campaigns.
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Video Marketing Assets Database
Tools January 8, 2024Use this database to document the details of each video in your program and track your videos by content type.
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Video Marketing Business Case
Tools January 8, 2024Use our Video Marketing Business Case to provide senior management with a use case for a video marketing program in your organization.
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Video Marketing Manager Job Description
Tools January 8, 2024Document the responsibilities and job requirements for a video marketing manager within your organization.
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Video Marketing Maturity Assessment
Tools January 8, 2024Utilize our Video Marketing Maturity Assessment to assess your organization's current Video Marketing capabilities.
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Video Marketing Metrics Dashboard
Tools January 8, 2024Track and measure the results of your video marketing program with this dashboard.
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Video Marketing Plan Maturity Model
Tools January 8, 2024Our Video Marketing Maturity Model was designed to help organizations by providing a road-map for improving their video marketing efforts and capabilities.
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Video Marketing Project Plan
Tools January 8, 2024Use this project plan to outline the key components of your video marketing program to steer the direction of your project.
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Video Marketing Vendors Matrix
Tools January 8, 2024Use this matrix to obtain information about key vendors that can help you build your Video Marketing program.
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Video Production Project Schedule
Tools January 8, 2024Use this schedule to track all of the task associated with a video production initiative.
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Video Production Stages Map
Tools January 8, 2024Use this process diagram to understand the stages of the video production process and the details that go into each stage.
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Video Script Template
Tools January 8, 2024Use this template to outline a storytelling framework for your video before full production.
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Video Topic Prioritization Tool
Tools January 8, 2024Evaluate and prioritize the topics for your individual videos or groupings of videos with this tool.
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Web Metrics Reporting Tool
Tools January 8, 2024A tool to assist you with reporting on web metrics.
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Website GAP Analysis Template
Tools January 8, 2024Use this tool to analyze your website and identify gaps in your capabilities.
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Win Loss Analysis Tool
Tools January 8, 2024Use our Win Loss Analysis Template to track your competitive wins and losses.
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Advocacy and Loyalty Technology Overview
Tools January 7, 2024Our Advocacy and Loyalty Technology Overview highlights the Advocacy and Loyalty technology space at a high-level.
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Analytical Marketing Tools and Techniques
Tools January 7, 2024A guide to help you utilize analytical marketing tools and techniques and implement marketing dashboards into your department.
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Are You Customer Centric?
Tools January 7, 2024A guide to help you understand and develop a customer-centric point of view in your company.
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