Playbooks & Tools
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Value of Using Big Data
Tools January 7, 2024A guide to help you understand the value of using big data.
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ABM Account Plan Canvas
Tools January 1, 2024Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.
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Ad Agency Agreement Template
Tools January 1, 2024A template for documenting the terms and conditions of your agreement with an ad agency.
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Ad Agency RFI Template
Tools January 1, 2024A template to quickly develop Request for Information (RFI) for Ad Agency Selection.
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Advanced Project Management Techniques
Tools January 1, 2024A guide to help you standardize and improve your project management competencies.
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Advertisement Evaluation Matrix
Tools January 1, 2024A matrix to evaluate the effectiveness of advertising concepts.
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Advertising Agency RFP Template
Tools January 1, 2024You need to create a tool for selecting ad agencies regarding specific projects designed by your company.
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Advertising Calendar and Budget Template 2024
Tools January 1, 2024Use this to organize your advertising campaigns. Track media types, due dates, and budget info.
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Advertising Plan Checklist
Tools January 1, 2024Use this as a framework for building your annual advertising plan and budget.
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Agency Alignment Strategy Workbook
Tools January 1, 2024Use our Agency Alignment Strategy Workbook to create a 'scorecard' that concisely outlines your marketing strategy in terms of objectives, programs, metrics, and timeframes.
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Agency Compensation Audit Template
Tools January 1, 2024Use the Agency Compensation Audit Template to help guide your organization's review of the compensation model and approach used with an agency partner.
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Agency Compensation Evaluation Checklist
Tools January 1, 2024Use the Agency Compensation Evaluation Tool to understand which agency compensation model is the strategically best approach for your organization's needs.
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Agency Compensation Model Framework
Tools January 1, 2024Review the Agency Compensation Model Framework to evaluate the different options available when it comes to compensating an agency partner.
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Agency Compensation Negotiation Checklist
Tools January 1, 2024Leverage the Agency Compensation Negotiation Checklist to help your team while negotiating the compensation agreement with an agency partner.
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Agency Onboarding Checklist
Tools January 1, 2024Leverage the Agency Onboarding Checklist to ensure the onboarding process runs smoothly.
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Agency Onboarding Model
Tools January 1, 2024Review the Agency Onboarding Model to understand the best practice process recommended for onboarding your new agency partner.
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Agency Performance Review
Tools January 1, 2024Use this performance review to evaluate the efforts of the agencies you work with closely.
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Agency Selection Tool
Tools January 1, 2024You need to learn more about potential advertising agencies before interviewing them.
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Agency Termination Letter Template
Tools January 1, 2024Leverage the Agency Transition Termination Notice Letter Template to send a letter to your existing agency partner notifying them about the end of your relationship, and beginning of the transition process.
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Agency Transfer Meeting Agenda Template
Tools January 1, 2024Use the Agency Transition Transfer Meeting Agenda Template to set up a successful transition meeting between your old and new agency partner.
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