Playbooks & Tools
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How to Launch a Mobile App Guide
Tools January 7, 2024A guide to help you understand how to launch your mobile app.
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Implement a Marketing Automation Solution
Tools January 7, 2024This guide provides practical advice for implementing a Marketing Automation strategy.
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Improving Campaign Conversion with Journey Maps
Tools January 7, 2024This How-To Guide has been designed to help you improve the conversion rate of marketing campaigns by aligning tactics and calls-to-action to customer journeys.
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Increase Your Presence with Infographics
Tools January 7, 2024This guide provides practical advice for implementing a Marketing Automation strategy.
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Key Brand Elements Guide
Tools January 7, 2024A guide to help you understand the key elements of your brand.
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Marketing Attribution
Tools January 7, 2024This How-To Guide will explain marketing attribution, review various marketing attribution models, discuss when it makes sense to use it, and conclude with an action plan for implementing marketing attribution.
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Marketing Automation Software Selection
Tools January 7, 2024A guide to help you understand the marketing automation software vendor selection process and to help you select the right one for your business.
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Marketing Resource Management Guide
Tools January 7, 2024This How-To Guide will explain the components of a Marketing Resource Management (MRM) system, provide an action plan for deployment, and conclude with a plan for implementation.
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Nurturing Leads with Podcasts
Tools January 7, 2024This guide provides practical advice for launching a podcasting program.
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Performing Exploratory Research
Tools January 7, 2024Read this guide to learn how to begin any market research effort and how to conduct exploratory research successfully.
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Preparing for a Website Redesign
Tools January 7, 2024This guide provides practical advice for preparing for a website redesign project.
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Revenue Marketing Transformation Guide
Tools January 7, 2024A guide to help you understand the Revenue Marketing journey.
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Revitalized Intranets Reduce Support Costs
Tools January 7, 2024This guide provides practical advice for revitalizing and re-launching your corporate Intranet.
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Shopper Marketing Roles Matrix
Tools January 7, 2024A roles matrix to help you organize your shopper marketing efforts.
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Supporting Stakeholders with Extranets
Tools January 7, 2024This guide provides practical advice for developing secure extranets for key stakeholders.
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Understanding Location-Based Advertising
Tools January 7, 2024This How-To Guide describes location-based advertising, how it can benefit your organization, and suggests a few common location-based advertising strategies.
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Value of Using Big Data
Tools January 7, 2024A guide to help you understand the value of using big data.
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Ad Agency Agreement Template
Tools January 1, 2024A template for documenting the terms and conditions of your agreement with an ad agency.
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Ad Agency RFI Template
Tools January 1, 2024A template to quickly develop Request for Information (RFI) for Ad Agency Selection.
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Advanced Project Management Techniques
Tools January 1, 2024A guide to help you standardize and improve your project management competencies.
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