Playbooks & Tools
-
Key Assumptions Validation Workbook
Tools January 8, 2024Use this Key Assumptions Validation Workbook to organize how you will systematically validate your key assumptions related to your startup business model and assess the risks and develop contingency plans in the event that your assumptions prove incorrect.
view -
Lean Startup Business Model
Tools January 8, 2024Use this Lean Startup Business Model canvas template to summarize your business model.
view -
Lean Startup Process Diagram
Tools January 8, 2024Use this Lean Startup Process Diagram to understand and communicate the major phases for starting up a new business, including Concept, Problem/Solution Fit, Product/Market Fit, Growth Hacking, and Scale.
view -
Market Research Strategy Scorecard
Tools January 8, 2024This strategy scorecard will help you identify and document your market research objectives for the next 12-18 months.
view -
Marketing Analyst Job Description
Tools January 8, 2024A template to quickly document the role and responsibilities for this position.
view -
Marketing Automation Metrics Dashboard
Tools January 8, 2024Use this tool to define, track, and report on your key marketing automation performance metrics.
view -
Marketing Campaign Planning Checklist
Tools January 8, 2024Use this Marketing Campaign Planning Checklist to document your campaign details and organize execution.
view -
Marketing Channel Gantt Chart Template
Tools January 8, 2024Use this to create a graphical representation of the duration of your marketing initiatives over a time period.
view -
Marketing Organizational Roles Model
Tools January 8, 2024A roles matrix to help you organize your marketing organizational structure efforts.
view -
Marketing Organizational Structure Optimization Checklist
Tools January 8, 2024Leverage the Marketing Organizational Structure Optimization Checklist to ensure your marketing organizational structure is optimized according to best practices.
view -
Marketing Skills Matrix
Tools January 8, 2024A matrix designed to help you increase the skill set of your marketing team.
view -
Marketing Technology Stack Diagram
Tools January 8, 2024Use this template to communicate which vendors you are using for various marketing technology categories across your customer lifecycle.
view -
Office Evaluation Matrix
Tools January 8, 2024A matrix to evaluate competing new office locations.
view -
Office Opening Checklist
Tools January 8, 2024A comprehensive checklist to help you select and open a new office location.
view -
Online Communities Vendors Matrix
Tools January 8, 2024Use this matrix to obtain information about key vendors that can help you build your online community.
view -
Online Community Risk Assessment
Tools January 8, 2024Use this to document risks for your online community and develop risk mitigation plans to control them.
view -
Online Community Vendor Evaluation
Tools January 8, 2024Use this matrix to compare potential solutions for building your online community.
view -
Organizational Chart Template
Tools January 8, 2024We created the Organizational Chart Template to help you build a map of your company's organizational reporting relationships.
view -
Organizational Models for Marketing
Tools January 8, 2024Review the Organizational Models for Marketing framework to evaluate the different positions required to run a world-class marketing team.
view -
Partnership Marketing Maturity Assessment
Tools January 8, 2024Use this tool to assess your organization's partnership marketing processes and capabilities.
view