Playbooks & Tools

Market Research Project Management Tool
Tools January 1, 2025
Use this template to track all of the tasks associated with your market research project.
view
Market Research Report Template
Tools January 1, 2025
A formal report template that will help you communicate findings from a market research project.
view
Market Research RFP Template
Tools January 1, 2025
A template to create an request for proposal (RFP) for market research support services.
view
Market Research Strategy Scorecard
Tools January 1, 2025
This strategy scorecard will help you identify and document your market research objectives for the next 12-18 months.
view
Market Research Training Course
Tools January 1, 2025
This course has 5 video modules that will help you build an efficient market research process, a comprehensive market research report and an engaging presentation.
view
Market Segmentation and Analysis Tool
Tools January 1, 2025
A tool to help you select the markets that represent the best opportunity for your organization.
view
Marketing Analyst Job Description
Tools January 1, 2025
A template to quickly document the role and responsibilities for this position.
view
Marketing Analytics Specialist and Data Scientist Job Description
Tools January 1, 2025
A template to quickly document the role and responsibilities for the Marketing Analytics Specialist and Data Scientist position.
view
Marketing and HR Alignment Tool
Tools January 1, 2025
This self-assessment tool will help you understand how aligned your marketing and HR departments are.
view
Marketing and Product Development Alignment Tool
Tools January 1, 2025
This self-assessment tool will help you understand how aligned your marketing and product development departments are.
view
Marketing and Technology Alignment Tool
Tools January 1, 2025
This self-assessment tool will help you understand how aligned your marketing and technology departments are.
view
Marketing Attribution
Tools January 1, 2025
This How-To Guide will explain marketing attribution, review various marketing attribution models, discuss when it makes sense to use it, and conclude with an action plan for implementing marketing attribution.
view
Marketing Attribution Cheat Sheet
Tools January 1, 2025
Use this cheat sheet to learn about marketing attribution and how to leverage it at your company.
view
Marketing Attribution Checklist
Tools January 1, 2025
This checklist provides step-by-step instructions to help you implement marketing attribution.
view
Marketing Attribution Quick Win Package
Quick Wins January 1, 2025
ANA’s Marketing Attribution Quick Wins package is a combination of videos, cheat sheets, and checklists to help you understand how to leverage marketing attribution and develop a process to help you identify which marketing channels and tactics are driving the customer behaviors you want.
view
Marketing Automation Business Case
Tools January 1, 2025
A template to create a business case for an investment in a Marketing Automation solution.
view
Marketing Automation Consulting RFP
Tools January 1, 2025
A template to write an RFP for marketing automation consulting services.
view
Marketing Automation Maturity Assessment
Tools January 1, 2025
A self-assessment to evaluate your marketing automation and lead generation capabilities.
view
Marketing Automation Metrics Dashboard
Tools January 1, 2025
Use this tool to define, track, and report on your key marketing automation performance metrics.
view
Marketing Automation ROI Calculator
Tools January 1, 2025
Use this to calculate the overall financial impact that Marketing Automation can have on your business.
view