Playbooks & Tools
-
Marketing Measurement Maturity Assessment
Tools January 1, 2025Use this tool to assess your marketing measurement and reporting capabilities.
view -
Marketing Operations Manager Job Description
Tools January 1, 2025A template to quickly document the role and responsibilities for this position.
view -
Marketing Organizational Roles Model
Tools January 1, 2025A roles matrix to help you organize your marketing organizational structure efforts.
view -
Marketing Organizational Structure Optimization Checklist
Tools January 1, 2025Leverage the Marketing Organizational Structure Optimization Checklist to ensure your marketing organizational structure is optimized according to best practices.
view -
Marketing Organizational Structure Toolkit
Playbooks January 1, 2025This toolkit for optimizing marketing organizational structures includes a checklist, how-to guide, and job descriptions for must-have marketing roles.
view -
Marketing Performance Review
Tools January 1, 2025A comprehensive template that standardizes your employee appraisal process.
view -
Marketing Plan Framework
Tools January 1, 2025Follow this simple framework to develop a marketing plan that supports your company’s goals and objectives.
view -
Marketing Plan Template
Tools January 1, 2025A marketing plan presentation template consisting of seven stages.
view -
Marketing Research Database Template
Tools January 1, 2025Use this template to identify the top market research firms to assist you with your market research efforts.
view -
Marketing Resource Management Guide
Tools January 1, 2025This How-To Guide will explain the components of a Marketing Resource Management (MRM) system, provide an action plan for deployment, and conclude with a plan for implementation.
view -
Marketing Skills Matrix
Tools January 1, 2025A matrix designed to help you increase the skill set of your marketing team.
view -
Marketing Strategy Plan Framework
Tools January 1, 2025Use this marketing strategy framework to define the activities required to successfully create, plan, and execute a marketing strategy plan.
view -
Marketing Strategy Plan Playbook
Playbooks January 1, 2025Use this step-by-step planning playbook and set of 23 premium tools and templates to create a comprehensive strategic marketing plan.
view -
Marketing Strategy Scorecard
Tools January 1, 2025A template to document your strategic marketing objectives, initiatives, measures and targets for the next 12-18 months.
view -
Marketing Strategy Training Course
Tools January 1, 2025This course has 6 video modules that will help you develop a comprehensive strategic marketing plan.
view -
Marketing Technologist Skills Assessment
Tools January 1, 2025This self-assessment tool will help you understand your employees' marketing technology skill set.
view -
Marketing Technology Stack Diagram
Tools January 1, 2025Use this template to communicate which vendors you are using for various marketing technology categories across your customer lifecycle.
view -
Marketing-Fueled Growth Cheat Sheet
Tools January 1, 2025Use this cheat sheet to learn about marketing-fueled growth and how to effectively communicate your ideas.
view -
Marketing-Fueled Growth Checklist
Tools January 1, 2025Use this checklist to help you create a structured process for identifying growth opportunities and securing buy-in to pursue them.
view -
Marketing-Fueled Growth Quick Win Package
Quick Wins January 1, 2025One of the biggest challenges for marketers regardless of category is getting a seat at the proverbial table. ANA's Marketing-Fueled Growth Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help marketers identify and communicate growth opportunities to senior leadership.
view