Playbooks & Tools
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Hypothesis Testing Tool
Tools January 11, 2024This template will help you test a hypothesis as part of a market research effort.
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Infographic: The Business of Gamification
Tools January 11, 2024This infographic provides statistics and best practices for gamification.
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Market Research Agency Selection Tool
Tools January 11, 2024Use this tool to help you select a firm for your market research initiative.
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Market Research Analyst Job Description
Tools January 11, 2024A template to quickly document the role and responsibilities for this position.
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Market Research Capabilities Assessment
Tools January 11, 2024This tool will help you evaluate your organization's market research maturity level.
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Market Research Decision Problem Template
Tools January 11, 2024Use this tool to identify and define the decision problem (opportunity) for a market research effort.
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Market Research Presentation Template
Tools January 11, 2024Use this template to professionally document your market research study and its findings when presenting them to your executive team.
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Market Research Problem Template
Tools January 11, 2024Use this tool to connect your decision problem, exploratory research and resulting hypothesis to create a Research Problem Statement.
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Market Research Project Management Tool
Tools January 11, 2024Use this template to track all of the tasks associated with your market research project.
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Market Research Report Template
Tools January 11, 2024A formal report template that will help you communicate findings from a market research project.
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Market Research RFP Template
Tools January 11, 2024A template to create an request for proposal (RFP) for market research support services.
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Market Research Training Course
Tools January 11, 2024This course has 5 video modules that will help you build an efficient market research process, a comprehensive market research report and an engaging presentation.
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Marketing Analytics Specialist and Data Scientist Job Description
Tools January 11, 2024A template to quickly document the role and responsibilities for the Marketing Analytics Specialist and Data Scientist position.
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Marketing Collateral Management Tool
Tools January 11, 2024Use this database to ensure your marketing collateral is up-to-date and well distributed.
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Marketing Research Database Template
Tools January 11, 2024Use this template to identify the top market research firms to assist you with your market research efforts.
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Mobile Marketing Planning Checklist
Tools January 11, 2024A checklist to ensure you have the right infrastructure to implement a mobile marketing program.
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Mobile Marketing Strategy Scorecard
Tools January 11, 2024A simple, one-page 'scorecard' to demonstrate your objectives, programs, metrics, and timeframes.
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Mobile Marketing Training Course
Tools January 11, 2024This course has 6 video modules that will help you develop a mobile marketing plan that engages the increasing number of mobile users who are interacting with your brand.
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Mobile Marketing Usage Survey
Tools January 11, 2024Use this tool to get a better understanding of your employee, customer & target audience behaviors based on habits, interests, level of participation and current involvement across a variety of mobile channels.
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Mobile Marketing Vendor Selection Tool
Tools January 11, 2024An analysis tool for evaluating each vendor based on key decision-making criteria.
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