Playbooks & Tools
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Mobile Marketing Strategy Scorecard
Tools January 11, 2024A simple, one-page 'scorecard' to demonstrate your objectives, programs, metrics, and timeframes.
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Mobile Marketing Training Course
Tools January 11, 2024This course has 6 video modules that will help you develop a mobile marketing plan that engages the increasing number of mobile users who are interacting with your brand.
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Mobile Marketing Usage Survey
Tools January 11, 2024Use this tool to get a better understanding of your employee, customer & target audience behaviors based on habits, interests, level of participation and current involvement across a variety of mobile channels.
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Mobile Marketing Vendor Selection Tool
Tools January 11, 2024An analysis tool for evaluating each vendor based on key decision-making criteria.
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Mobile Marketing Vendors Matrix
Tools January 11, 2024Use this matrix to obtain information about key Mobile Marketing vendors.
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Online Advertising Training Course
Tools January 11, 2024Discover how Online Advertising works and which best practices are required to get the best return on investment (ROI). This course goes from fundamental concepts to advanced implementation of paid online advertising strategy.
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Online Community Training Course
Tools January 11, 2024This course has 6 video modules that will help you develop and launch an online community that meets your marketing objectives.
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Online Event Marketing Vendors Matrix
Tools January 11, 2024Use this matrix to obtain information about key vendors in the Online Event Marketing technology space.
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Participant Profile Form
Tools January 11, 2024Use this tool to retrieve vital information from participants that will be engaging in your focus group.
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Product Development Training Course
Tools January 11, 2024This course has 8 video modules that will help you develop a comprehensive product development strategy and plan.
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Product Marketing Training Course
Tools January 11, 2024This course has 6 video modules that expand on our Product Marketing Plan Playbook.
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Project Management Training Course
Tools January 11, 2024This course has 5 video modules that will help you develop a comprehensive approach to project management.
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Public Relations Training Course
Tools January 11, 2024This course has 6 video modules that will help you develop a comprehensive public relations strategy & plan.
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Research Conclusion Prioritization Tool
Tools January 11, 2024Use this tool to evaluate a series of research conclusions and find which conclusions will be helpful in gaining a better market position.
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Research Consensus Ranking Tool
Tools January 11, 2024Use this tool to gain a consensus on the buy-in for an upcoming market research initiative.
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Research Methods Comparison Template
Tools January 11, 2024Use this tool to gain knowledge on the different types of research design & research methods and to select the proper research methods for your market research study.
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Research Proposal Template
Tools January 11, 2024Use this template to create a proposal for a market research study.
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Research Request Agreement Template
Tools January 11, 2024Use this template to create a Research Request Agreement to be used for multiple parties engaging in a market research program.
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Sales and Marketing Alignment Tool
Tools January 11, 2024Use this tool to assess the alignment between your Sales and Marketing functions.
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Sales Enablement Training Course
Tools January 11, 2024This course has 6 video modules that will help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
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