Playbooks & Tools
-
Exploratory Research Plan
Tools January 11, 2024A template to help you create a plan for your upcoming exploratory research initiative.
view -
Facilitator Evaluation Template
Tools January 11, 2024A tool to help you evaluate a focus group facilitator.
view -
Focus Group Facilitator Selection Tool
Tools January 11, 2024A tool to help you evaluate potential focus group facilitators (moderators).
view -
Focus Group Report Template
Tools January 11, 2024Use this tool to help you communicate the findings of a focus group.
view -
Hypothesis Testing Tool
Tools January 11, 2024This template will help you test a hypothesis as part of a market research effort.
view -
Infographic: The Business of Gamification
Tools January 11, 2024This infographic provides statistics and best practices for gamification.
view -
Market Research Agency Selection Tool
Tools January 11, 2024Use this tool to help you select a firm for your market research initiative.
view -
Market Research Analyst Job Description
Tools January 11, 2024A template to quickly document the role and responsibilities for this position.
view -
Market Research Capabilities Assessment
Tools January 11, 2024This tool will help you evaluate your organization's market research maturity level.
view -
Market Research Decision Problem Template
Tools January 11, 2024Use this tool to identify and define the decision problem (opportunity) for a market research effort.
view -
Market Research Presentation Template
Tools January 11, 2024Use this template to professionally document your market research study and its findings when presenting them to your executive team.
view -
Market Research Problem Template
Tools January 11, 2024Use this tool to connect your decision problem, exploratory research and resulting hypothesis to create a Research Problem Statement.
view -
Market Research Project Management Tool
Tools January 11, 2024Use this template to track all of the tasks associated with your market research project.
view -
Market Research Report Template
Tools January 11, 2024A formal report template that will help you communicate findings from a market research project.
view -
Market Research RFP Template
Tools January 11, 2024A template to create an request for proposal (RFP) for market research support services.
view -
Market Research Training Course
Tools January 11, 2024This course has 5 video modules that will help you build an efficient market research process, a comprehensive market research report and an engaging presentation.
view -
Marketing Analytics Specialist and Data Scientist Job Description
Tools January 11, 2024A template to quickly document the role and responsibilities for the Marketing Analytics Specialist and Data Scientist position.
view -
Marketing Collateral Management Tool
Tools January 11, 2024Use this database to ensure your marketing collateral is up-to-date and well distributed.
view -
Marketing Research Database Template
Tools January 11, 2024Use this template to identify the top market research firms to assist you with your market research efforts.
view -
Mobile Marketing Planning Checklist
Tools January 11, 2024A checklist to ensure you have the right infrastructure to implement a mobile marketing program.
view