Playbooks & Tools
-
How-To Guide: Developing Sales Playbooks from Journey Maps
Tools January 1, 2025This How-To Guide has been designed to help you and your company build, implement and operationalize Sales Playbooks based on Customer Journey Map data.
view -
How-To Guide: Selecting Content Types for Video
Tools January 1, 2025This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.
view -
Hypothesis Testing Tool
Tools January 1, 2025This template will help you test a hypothesis as part of a market research effort.
view -
Ideal Customer Profile Template
Tools January 1, 2025You need to describe the type of company that would benefit the most from your products or solutions.
view -
Implement a Marketing Automation Solution
Tools January 1, 2025This guide provides practical advice for implementing a Marketing Automation strategy.
view -
Implementing a Purpose-Led Culture Cheat Sheet
Tools January 1, 2025Use this cheat sheet to learn about best practices for implementing a purpose-led culture at your organization.
view -
Implementing Effective Marketing Dashboards
Tools January 1, 2025This guide provides practical advice on how to implement a marketing dashboard.
view -
Improving Campaign Conversion with Journey Maps
Tools January 1, 2025This How-To Guide has been designed to help you improve the conversion rate of marketing campaigns by aligning tactics and calls-to-action to customer journeys.
view -
In-Depth Interview Guide
Tools January 1, 2025Use this template to create a plan and guidelines for conducting in-depth interviews to gain insight into a market research problem.
view -
In-House Agency vs. External Agency Model
Tools January 1, 2025Review the In-House Agency vs External Agency Model to evaluate the different options available when it comes to considering utilizing a mix of in-house and external agency resources.
view -
Income Statement Template
Tools January 1, 2025Use this tool to determine net income or (loss) by recording income and expenses.
view -
Increase Your Presence with Infographics
Tools January 1, 2025This guide provides practical advice for implementing a Marketing Automation strategy.
view -
Influencer Comparison and Selection Tool
Tools January 1, 2025Use this template to compare influencers for an upcoming Influencer Marketing campaign.
view -
Influencer Contract Checklist
Tools January 1, 2025Use this checklist to ensure that you have conducted your due diligence before entering into a contract with an influencer.
view -
Influencer FTC Disclosure Due Diligence Checklist
Tools January 1, 2025Use this checklist protect your brand by ensuring that the influencers you leverage adhere to FTC guidelines.
view -
Influencer Marketing Campaign Budget Template
Tools January 1, 2025Use this template to set and track your influencer marketing campaign budget.
view -
Influencer Marketing Campaign Metrics Dashboard
Tools January 1, 2025Use this template to define, track, and report your Influencer Marketing campaign metrics.
view -
Influencer Marketing Campaign Plan and Timeline 2025
Tools January 1, 2025Use this tool to ensure the successful execution of an influencer marketing campaign.
view -
Influencer Marketing Framework
Tools January 1, 2025Follow this simple framework to develop an Influencer Marketing program that supports your company’s goals and objectives.
view -
Influencer Marketing Goals and Objectives Template
Tools January 1, 2025A template to document your Influencer Marketing program and strategic marketing/business objectives for the next 12-18 months.
view