Podcast Clips
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Bob Liodice on Expanding Marketing Access for SMBs
Podcast Clips March 6, 2025Bob Liodice, CEO of the ANA, affirmed the ANA’s commitment to democratizing marketing insights to ensure that small- and medium-sized companies have the same opportunities as larger enterprises.
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How Marketers Can Create Wins for the Brand, the Business, and Their Partners
Podcast Clips March 6, 2025ANA CEO Bob Liodice shared his thoughts on how marketers can do a better job of crafting and communicating their goals, helping the broader organization and external partners to better understand the objectives and create synergy across the entire function.
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Practical Tips for Marketers to Change Their Approach with the 50-Plus Crowd
Podcast Clips March 5, 2025Michael Clinton, author of Roar, shared some practical tips for how marketers can change their mindset and approach to engaging the 50-plus crowd, which presents a multi-million dollar business growth opportunity.
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The Buying Power of 50-Plus Individuals Will Blow Your Mind
Podcast Clips March 5, 2025Brands who discount the 50-plus population do so at their own peril. That was the message from Michael Clinton, author of Roar, who highlighted the trillion dollar opportunity that is out there for brands who can successfully engage with and market to the 50-plus crowd.
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What Are the Long-Term Consequences for Brands Who Ignore 50-Plus Consumers?
Podcast Clips March 5, 2025Using some real-world examples, Michael Clinton, author of Roar, shared what the consequences can look like when a brand ignores or takes the 50-plus audience for granted.
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When It Comes to Engaging Older Generations, These Brands Are Killing It
Podcast Clips March 5, 2025Michael Clinton, author of Roar, highlighted some of the brands his organization, ROAR Forward, recently recognized for their outstanding approach to marketing to 50-plus individuals, an audience that presents a multimillion-dollar business growth opportunity to businesses that can get the messaging and creative right.
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How Can Businesses Approach AI in a Sustainable and Responsible Way?
Podcast Clips February 24, 2025Rupen Desai, former CMO at Dole and current partner at Una Terra Venture, shared his thoughts on how businesses might implement AI in a responsible way that prioritizes sustainability, highlighting some tough conversations that need to be had in order to do so.
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How Can We Convince Young People That Capitalism Can Be Part of the Solution
Podcast Clips February 24, 2025Rupen Desai, former CMO at Dole and current partner at Una Terra, shared his thoughts on how brands and business leaders might start to convince younger generations that capitalism can be a net positive when properly approached and regulated.
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How Do We Start to Convince Executives to Move Away from a Short-Term Outlook?
Podcast Clips February 24, 2025Rupen Desai, former CMO at Dole and current partner at Una Terra, discussed strategies for how marketers and other professionals can begin to convince executives to move away from short-term thinking and toward a longer, more sustainable view of business success.
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Is Your Brand’s Growth a Net Positive or Negative for People and the Planet?
Podcast Clips February 24, 2025Rupen Desai, former CMO at Dole and current partner at Una Terra, gave his thoughts on how we think about business growth, highlighting the need for a more nuanced approach to growth goals.
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Have Super Bowl Ads Lost the Plot?
Podcast Clips February 20, 2025On Scope host Mike Berberich and show producer Ryan Dinger share their thoughts on this year’s slate of Super Bowl ads and wonder, “Have Super Bowl spots lost the plot entirely?”
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The Future of Branding Is Going to Blow Your Mind
Podcast Clips February 18, 2025Fresh off her seeing new technological advancements at CES 2025, Deloitte Digital’s Maggie Gross shared a compelling vision for where she believes branding is headed in the future.
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This Deloitte Executive Explained Why Performance Marketing Has Diminishing Returns
Podcast Clips February 18, 2025Deloitte Digital’s Maggie Gross discussed why performance marketing has diminishing returns, citing examples from her own work and explaining having a balance between branding and performance is critical for business success.
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This Is How You Can Sell Branding to the C-Suite
Podcast Clips February 18, 2025Maggie Gross of Deloitte Digital explained why she believes there is a gap between how marketers tell stories and how they report on results, giving advice for how they can more effectively communicate the benefits and returns of brand marketing to executives.
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If You’re Not Using AI to Thoughtfully Address Customer Needs, Don’t Bother
Podcast Clips February 11, 2025David Edelman, author and former CMO at Aetna, shared his thoughts on how AI must be used to hear the customer and thoughtfully respond to their wants and needs.
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Some of the Most Valuable Customer Data Out There Isn’t Being Captured
Podcast Clips February 11, 2025David Edelman, author and former CMO at Aetna, discussed how some of the most valuable data for businesses is captured when their salespeople have face-to-face interactions with customers, stressing the need for including insights from these interactions in your broader datasets.
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This Is How You Use AI to Develop Datasets that Empower Better Customer Personalization
Podcast Clips February 11, 2025David Edelman, author and former CMO at Aetna, shared his thoughts about how AI can be used to create more empowering datasets for marketers.
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What Exactly Are Marketers Using AI For? David Edelman Surveyed Them to Find Out
Podcast Clips February 11, 2025David Edelman, author and former CMO at Aetna, shared some insights he gleaned from a survey of marketers on how exactly they’re using AI.
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What We Can Learn About Personalization from Netflix
Podcast Clips February 11, 2025David Edelman, author and former CMO at Aetna, discussed how brands like Netflix and Uber provide a valuable lesson for marketers on how to approach their own personalization efforts.
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Brand Loyalty Is a Complete Fallacy
Podcast Clips February 3, 2025Raja Rajamannar, chief marketing and communications officer at Mastercard, joined the On Scope podcast to discuss why it is completely unrealistic for marketers to expect consumers to be loyal to one brand. He also offered a solution for what to focus on instead.
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