Podcast Clips
-
Brand Loyalty Is a Complete Fallacy
Podcast Clips February 3, 2025Raja Rajamannar, chief marketing and communications officer at Mastercard, joined the On Scope podcast to discuss why it is completely unrealistic for marketers to expect consumers to be loyal to one brand. He also offered a solution for what to focus on instead.
view -
Marketers Need to Get Better at Marketing Their Efforts Within the Organization
Podcast Clips February 3, 2025Along with embracing profit-related KPIs, Mastercard’s Raja Rajamannar says that marketers simply must get better at promoting their efforts across the organization in order to get the support and investments needed for success.
view -
Meditation Might Be the Secret to Achieving Happiness at Work and in Life
Podcast Clips February 3, 2025More and more people are tapping into the numerous benefits of meditation. That includes Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, who believes the practice might be the secret to achieving happiness at work and in life.
view -
This Is How You Keep Up with Marketing Innovation
Podcast Clips February 3, 2025Mastercard’s Raja Rajamannar shared his personal tips for how he stays ahead of the breakneck speed of change in marketing, while also discussing how to keep the whole team abreast of what’s happening.
view -
Why Do Companies Waffle When It Comes to Serving Stakeholders Over Shareholders?
Podcast Clips January 7, 2025Mike Rowlands, partner and CEO at Junxion, cited a few reasons why companies struggle with committing to purpose, including bad political actors spreading misinformation around things like ESG.
view -
Why is “Brand” Often Misinterpreted and What Does This Mean for Purpose?
Podcast Clips January 7, 2025Alison Clark, a brand management and marketing expert, shared what her definition of brand is and how brand purpose should play into that definition.
view -
Chief AI Officer? That Might Be The CMO’s Job
Podcast Clips December 20, 2024With AI poised to affect numerous customer touchpoints and experiences, Level Agency’s Matt Miller says it might behoove CMOs to take an outsized role in leading their organization’s AI initiatives, even possibly stepping into the Chief AI Officer role directly.
view -
Are Brands Still Relying on Tokenism When Targeting Hispanic Audiences?
Podcast Clips December 16, 2024Jose Villa, president of marketing agency Sensis, discussed tokenism in Hispanic-targeted advertising, including what it looks like and what brands can do to avoid it.
view -
What Is the Action Plan for Ethical Data Use?
Podcast Clips December 11, 2024With data privacy terms and agreements being fairly opaque and esoteric, it may behoove brand marketers to lean more into data ethics. Jamie Bernard, CEO of Compliant, explained what this might look like in practice.
view -
Ignoring Branding Comes with a Perilous Cost
Podcast Clips November 21, 2024Maggie Gross, head of strategy and brand practice leader at Deloitte Digital, explains why ignoring branding efforts is a lot like ignoring the foundation of a home — if you do it long enough, things will start to fall apart.
view -
Are Marketers Investing Too Much Too Soon with AI?
Podcast Clips November 15, 2024Kara Buckner, president and chief strategy officer, says that, although it’s understandable to be excited about the potential of AI, marketers would also be wise to be cautious about diving in headlong.
view -
Do Business Leaders Lack Empathy?
Podcast Clips November 6, 2024Deb Macfarlan Enright, founder of The Macfarlan Group, discussed whether she thinks business leaders truly have empathy for customers and employees or not. She also shared some ways that leaders might make some progress in this area.
view -
How Do B2B Marketers Justify Brand Investments When Measurement Is Challenging?
Podcast Clips October 21, 2024De’Lon Dixon, team lead of customer experience at Glassbox and founder of Think Technologies, discusses how brand investments have benefitted his business as well as some of the metrics he and his team use to prove that to the C-suite.
view -
This Is How You Effectively Tie Influencer Marketing into Your Overall Strategy
Podcast Clips October 18, 2024Glenn Ginsburg, president of QYOU Media, discussed how brands might approach tying their influencer activations into the broader marketing efforts.
view -
This Is Why Nonprofits Should Focus Marketing Dollars on “Movement Building”
Podcast Clips October 17, 2024What is “movement building” and can it be the key to reshaping how nonprofits think about marketing investments? Venture Leadership Collective’s Aila Malik thinks so.
view -
Why Do Nonprofits Struggle with Change Management
Podcast Clips October 17, 2024Aila Malik, founder and co-principal of research and practice at the Venture Leadership Collective, discusses why she thinks nonprofits struggle so much with change management.
view -
U.S. Congressman Discusses How the Government Thinks About AI Regulation
Podcast Clips October 7, 2024Representative Jay Obernolte, chairman of the House Task Force on Artificial Intelligence, shared how he thinks about AI regulation, particularly in terms of protecting people from harmful uses of the technology while also not stifling its innovative capabilities.
view -
When It Comes to AI Fears, People Are Scared About the Wrong Things
Podcast Clips October 7, 2024U.S. House Representative Jay Obernolte, chairman of the House Task Force on Artificial Intelligence, says there are plenty of things to be concerned about when it comes to AI — but most people’s fears are completely misplaced.
view -
Ad Taxes Would Be a Disaster: Here’s What You Can Do to Stop Them
Podcast Clips September 30, 2024The ANA’s Chris Oswald provides an update on where Congress stands with eliminating the advertising tax deduction and shares what marketing professionals and brands can do right now to ensure it doesn’t happen.
view -
How Nonprofits Connect with the Next Generation of Donors
Podcast Clips September 30, 2024Save the Children’s Nicole O’Connor discussed her organization’s strategy for connecting with gen Z donors.
view