Podcast Clips
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Is the C-Suite Setting Up CMOs to Fail?
Podcast Clips October 26, 2022Northwestern’s Jonathan Copulsky discusses the scary unknowns that exist for CMOs and marketers and why the future success of CMOs will be rooted in their ability to become risk management experts and to educate the C-suite and third-party partners on why certain behaviors or actions are enormously damaging to the brand.
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Companies That Fail to Properly Brand Their Purpose Programs Are Losing Important Engagement
Podcast Clips October 24, 2022David Aaker, vice chair of the brand management consultant Prophecy, explains why companies that fail to properly brand their purpose programs are missing out on key business benefits and leaving a wealth of consumer engagement on the table.
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Why Empathetic Marketing Has Always Been Necessary
Podcast Clips October 19, 2022Known’s Ross Martin explains the reasons why, in the face of social justice movements, empathy has by necessity become a greater focal point for the marketing industry. However, it is his contention that empathy was always a necessary quality for someone to be a successful marketer.
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Why Hershey Sometimes Lets Its Procurement Team Play "Bad Cop" When Working with Agency Partners
Podcast Clips October 17, 2022The Hershey Company’s Sherry Ulsh explains why her brand deploys a “good cop/bad cop” approach, of sorts, to assist with agency relationship management, sometimes allowing the marketing procurement side to deliver bad news or a tough message to the agency.
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Brands in Existential Crisis: Why the Age of Shareholder Capitalism Has to End
Podcast Clips October 10, 2022Ty Montague, cofounder, chairman, and chief purpose officer at co:collective, explains how purpose-led companies must be solving the world’s problems, instead of creating them, and why the business world is facing an existential crisis that demands brands begin answering to more than just their shareholders.
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How NI Used Change Management to Sell Its Updated Brand Purpose Internally
Podcast Clips September 20, 2022Tabitha Upshaw, senior director of brand, reputation, and impact at NI, shared how she and her team successfully sold the organization’s updated brand purpose to the staff, ensuring everyone bought in and began to use the purpose as the lens through which they make every decision.
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These Are the Qualities Shared by Marketing’s Longest-Tenured CMOs
Podcast Clips September 20, 2022What are some of the qualities shared by the industry’s most resilient and longest tenured CMOs? Greg Welch, partner at Spencer Stuart, reveals some of what he’s seen from a wealth of market research and during his many years working alongside these individuals.
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These Four Factors Drive Your Brand’s Purpose Score
Podcast Clips September 9, 2022Chip Walker, head of strategy at StrawberryFrog, joins Beyond Profit host Ken Beaulieu to discuss his company’s study, Purpose Power Index, and specifically, which four factors are the most important in influencing how consumers and employees perceive your brand’s commitment to its purpose.
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This Is How Square Is Creating Valuable Content for Gen Z on YouTube
Podcast Clips September 9, 2022Mallory Russell discusses the types of educational and informational content her brand is producing on YouTube to help create better connections with the prized gen Z audience.
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The Right CMO for the Right Job
Podcast Clips August 19, 2022Katie Klumper, founder and CEO of Black Glass Consulting, joined the Marketing Futures Podcast to discuss why if you asked 30 CMOs what they do, you’d get 30 different job descriptions.
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How Dana-Farber Is Raising Brand Awareness
Podcast Clips August 15, 2022Donna Lee Ubertalli, VP of marketing at Dana-Farber, shares how her nonprofit cancer research and treatment organization uses qualitative research to identify key insights that can be used to power storytelling campaigns that are executed with the help of influencers.
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Artificial Intelligence Expert Mari Joller on “Responsible AI”
Podcast Clips August 12, 2022Mari Joller, founder and CEO of the AI-powered platform Snackable, gives an example from her career of what an unintended consequence of AI could be and offers some advice for how marketers and developers can minimize the negative effects of these consequences.
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This Is How Your Business Can Do DEI with Real Impact
Podcast Clips July 15, 2022Visual Latina's Laura Korchinski offers her advice and best practices for brands and agencies who are just getting started with diversity, equity, and inclusion, including outlining how they can support initiatives under the DEI banner authentically and with real impact.
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Turning Trash into Jet Fuel? How United Is Leveraging Green Initiatives to Build Better Campaigns
Podcast Clips June 14, 2022United's Maggie Schmerin explains how she and her team are working to get the message out about some of the airline's green initiatives, like its quest to turn garbage into jet fuel or its investment in a massive carbon sequestration program.
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Brian Solis Explains How Social and Digital Media Changes How You Interact with the Analog World
Podcast Clips June 10, 2022It's well known that social and digital media have an effect on the human brain. What you perhaps didn't know is that those effects don't just stay in the digital realm. Brian Solis at Salesforce explains how social media and the internet has also changed how humans interact with the real world.
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The Metaverse for Brands on a Budget
Podcast Clips May 13, 2022Jason Velliquette, Head of Digital for R3, shares options for brands on a budget to explore the metaverse.
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What Kind of Marketer Are You: Reactive, Strategic, or Transformational?
Podcast Clips May 13, 2022Jason Velliquette, Head of Digital for R3, lays out the three approaches brands can take toward the metaverse: reactionary, strategic, and transformational.
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