Podcast Clips
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How MarTech Is Leveling the Playing Field for Smaller Businesses
Podcast Clips May 5, 2023Issuu’s Joe Hyrkin explained how the growth of MarTech has made it so SMBs can now reach new audiences very efficiently and inexpensively, leveling the playing field and providing consumers a much greater number of shopping options.
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Consumers Love Marketing Stunts — So Why Don’t More Brands Do Them?
Podcast Clips May 3, 2023Saul Colt, founder of the Idea Integration Co., discussed why he is a big fan of marketing stunts, noting that they are a powerful driver of word-of-mouth recommendations, which are perhaps the most powerful driver of sales and brand loyalty available to brand marketers.
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Consistent Branding Is the Top Cue B2B Marketers Can Take from B2B
Podcast Clips April 26, 2023Richard Parkinson, chief brand officer at Prudential Financial, issued a caution for B2B marketers looking to take cues from their B2C counterparts — make sure your brand stays consistent. He elaborated on this point during his appearance on the Champions of Growth podcast.
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Why Nonprofits Need to Empower Businesses to Bring Social Good
Podcast Clips April 25, 2023On the Beyond Profit podcast, Michael McKnight, president and CEO at United Way BC, explained why shifting donation habits, especially among young people, have put nonprofits in a position where they must enlist business partners to fulfill their mission.
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Why the Consumer Must Lead Your Brand’s Message
Podcast Clips April 19, 2023Carley Caldas, VP of brand marketing and media at eos, explains why marketers who believe that the consumer isn’t leading their brand message are kidding themselves. In fact, she says if the consumer isn’t leading your brand message, your business might be in trouble.
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Are Marketers Living in a Bubble?
Podcast Clips April 10, 2023Emmanuel Probst, the global lead of thought leadership at Ipsos, believes marketers live in a bubble that has caused them to become detached from the common man.
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Is There a Misunderstanding About the Role of Marketing in Business?
Podcast Clips April 10, 2023Marcel Marcondes, global CMO at AB InBev, says that instead of convincing consumers to buy connect with your brand and make a purchase, marketing is about adjusting the company to fit consumer needs.
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Are Diversified Media Investments a Key to Meaningful DEIB Progress?
Podcast Clips March 28, 2023PMG’s Parks Blackwell discussed how her organization has started including baselines for diverse media investments across many of its agency contracts, noting that dumping all of the media budget into Google will not open up opportunities or access for other industry players.
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How to Take Your B2B Company from Nice-to-Have to Need-to-Have
Podcast Clips March 21, 2023Edelman’s Joe Kingsbury offers some advice for B2B marketers striving to take their company from a nice-to-have to a need-to-have, including an interesting perspective on how to approach creating thought leadership content.
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Is Podcast Advertising the Perfect Mix of Display and Influencer?
Podcast Clips March 20, 2023Bryan Barletta of Sounds Profitable joined the Champions of Growth podcast to discuss how several variables are coalescing in a way that makes podcast advertising more effective and dynamic than other channels.
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CEO Consultant: Purpose-Driven Brands Don’t Exist
Podcast Clips March 13, 2023Using the contradicting missions of a couple Unilever brands as an example, Dev Patnaik, CEO of Jump Associates and trusted advisor to CEOs, explains why he doesn’t believe purpose exists at the brand level.
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Why Balancing the Marketing Mix Is Critical During Economic Uncertainty
Podcast Clips March 7, 2023Nicole Balsam, associate partner and head of brand and digital at Eastward Partners, joined the Champions of Growth podcast to issue a warning about pulling back on investments in brand building when faced with economic uncertainty.
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Why Business Transformation Is an Ongoing Exercise — Not a Singular Moment
Podcast Clips March 7, 2023On the Marketing Futures podcast, Tameka Vasquez, futurist and founder of the Future Quo, explains why business transformation is an ongoing process rather than just a single moment in time.
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Has the Word "Authenticity" Lost All Meaning in Marketing?
Podcast Clips February 21, 2023Neuro-Insight CEO Pranav Yadav argues that words like “authenticity” and “storytelling” have lost all meaning in the marketing industry, creating a scenario in which marketers have lost their way and finding it more difficult for brands to gain consumer trust.
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Here’s What Everyone Gets Wrong About Brand Love
Podcast Clips February 21, 2023Brand love has both its advocates and its skeptics. However, as University of Michigan-Dearborn professor Aaron Ahuvia explained on the Champions of Growth podcast, neither side is entirely right. Find out why.
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Opportunities for Small- and Mid-Sized Brands in the Metaverse
Podcast Clips February 15, 2023Infinite Reality's Elliott Jobe shares his perspective on how small- and mid-sized brands can ride the coattails of larger brands developing the technology necessary to realize the metaverse, ultimately developing a creator strategy that allows them to connect more deeply with consumers.
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Quiet Quitting Doesn’t Exist — People Just Want Meaning in Their Work
Podcast Clips February 14, 2023Afdhel Aziz, founder and chief purpose officer at Conspiracy of Love, says what is referred to as “quiet quitting” is actually people simply waking up to the fact that doing something that feels important to them is crucial to living a more fulfilling life.
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Vesta’s Sue Frech Says This Is the Biggest Challenge Facing Modern CMOs
Podcast Clips February 13, 2023What is the biggest challenge facing CMOs in the modern marketplace? Sue Frech, founder and CEO of Vesta, gives her take on the Champions of Growth podcast.
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Are Humans Right to be Worried About Microchip Implants?
Podcast Clips February 10, 2023Using the example of knee replacements or pacemakers, futurist Faith Popcorn and Marketing Futures host Michael Berberich offer some comfort to people who may be weary of a future where the human body is bound to technology via something like a microchip being implanted into the brain.
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Why Do Brands Continue to Patronize Seniors with Their Ads?
Podcast Clips February 6, 2023Michael Clinton, special adviser to the CEO of the Hearst Corporation, uses data to dispel the myth that the 50-plus crowd simply wants to be young again and explains why brands need to pivot their messaging to better connect with these individuals.
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