Podcast Clips
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Why Business Transformation Is an Ongoing Exercise — Not a Singular Moment
Podcast Clips March 7, 2023On the Marketing Futures podcast, Tameka Vasquez, futurist and founder of the Future Quo, explains why business transformation is an ongoing process rather than just a single moment in time.
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Has the Word "Authenticity" Lost All Meaning in Marketing?
Podcast Clips February 21, 2023Neuro-Insight CEO Pranav Yadav argues that words like “authenticity” and “storytelling” have lost all meaning in the marketing industry, creating a scenario in which marketers have lost their way and finding it more difficult for brands to gain consumer trust.
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Here’s What Everyone Gets Wrong About Brand Love
Podcast Clips February 21, 2023Brand love has both its advocates and its skeptics. However, as University of Michigan-Dearborn professor Aaron Ahuvia explained on the Champions of Growth podcast, neither side is entirely right. Find out why.
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Opportunities for Small- and Mid-Sized Brands in the Metaverse
Podcast Clips February 15, 2023Infinite Reality's Elliott Jobe shares his perspective on how small- and mid-sized brands can ride the coattails of larger brands developing the technology necessary to realize the metaverse, ultimately developing a creator strategy that allows them to connect more deeply with consumers.
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Quiet Quitting Doesn’t Exist — People Just Want Meaning in Their Work
Podcast Clips February 14, 2023Afdhel Aziz, founder and chief purpose officer at Conspiracy of Love, says what is referred to as “quiet quitting” is actually people simply waking up to the fact that doing something that feels important to them is crucial to living a more fulfilling life.
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Vesta’s Sue Frech Says This Is the Biggest Challenge Facing Modern CMOs
Podcast Clips February 13, 2023What is the biggest challenge facing CMOs in the modern marketplace? Sue Frech, founder and CEO of Vesta, gives her take on the Champions of Growth podcast.
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Are Humans Right to be Worried About Microchip Implants?
Podcast Clips February 10, 2023Using the example of knee replacements or pacemakers, futurist Faith Popcorn and Marketing Futures host Michael Berberich offer some comfort to people who may be weary of a future where the human body is bound to technology via something like a microchip being implanted into the brain.
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Why Do Brands Continue to Patronize Seniors with Their Ads?
Podcast Clips February 6, 2023Michael Clinton, special adviser to the CEO of the Hearst Corporation, uses data to dispel the myth that the 50-plus crowd simply wants to be young again and explains why brands need to pivot their messaging to better connect with these individuals.
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Four Actions Brands and Individuals Can Take to Combat Online Hate
Podcast Clips January 31, 2023Anita McGorty, who leads Engage Responsibly, a nonprofit movement to drastically reduce online hate by 2025, shares concrete actions that both individuals and small- and mid-sized brands can take when they come across online hate on social media.
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Is "Sandboxing" the Future of B2B Marketing?
Podcast Clips January 9, 2023Jim Habig, VP of marketing at LinkedIn Marketing Solutions, discusses the “sandboxing” concept — a strategy wherein brands rely more heavily on their communities to generate content and propel marketing efforts — and how it can create a powerful two-way relationship that delivers positive business results.
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World Champion Surfer Explains How Riding Waves Has Taught Him About Purpose and Perseverance
Podcast Clips January 9, 2023Former world surfing champion and purpose-focused author Shaun Tomson discusses how the fundamental lessons he’s learned from surfing have taught him about perseverance and never losing sight of hope, which is critical to adhering to one’s purpose.
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How Brand Purpose Provides a Competitive Advantage During Inflationary Times
Podcast Clips December 22, 2022Data shows that consumers are more willing to pay a premium for a particular brand when that brand’s purpose aligns with their own beliefs, even during tough economic times.
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Gamers Say They Don’t Mind Ads as Long As They Don’t Suck
Podcast Clips December 12, 2022Devra Prywes, global head of marketing and insights at SuperAwesome, cites data that says young gamers actually don't mind when brands come into the gaming space, just as long as the brand is creating an experience that is additive to the game.
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How Mastercard Foundry Has Successfully Systematized Business Innovation
Podcast Clips December 9, 2022Mastercard’s Cindy Chastain explains how Mastercard Foundry drives innovation for the Mastercard brand by relying on a collective of experts that is tasked with focusing on the future and determining areas rife with innovation opportunities across the company and the market at large.
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Data Shows Why a Recession Is the Worst Time to Cut Your Marketing Budget
Podcast Clips December 8, 2022Bob Liodice, CEO at the ANA, joined the Champions of Growth podcast to discuss, among other things, why a recession is the absolute worst time for businesses and their decision makers to choose to cut marketing budgets, using a bevy of data to back up his claim.
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Preconceived Misconceptions: Why Marketers Have Been Slow to Hit Start on Gaming
Podcast Clips December 2, 2022Jonathan Stringfield, VP of global business research and marketing at Activision Blizzard, discusses some of the misconceptions marketers have about gaming that are causing them to drag their feet on the medium despite the massive engagement opportunity it offers to brands.
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How a Lack of Assumptions Has Been Critical to this CMO’s Success
Podcast Clips November 21, 2022Lynn Teo, who recently became CMO at Northwestern Mutual, explained how coming into her new role with a lack of assumptions was critical for getting up to speed on how to best market the business.
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Why Data Maintenance Is an Ongoing Endeavor for Marketers
Podcast Clips November 17, 2022Jason Rockman of DEFINITION 6 explains why data hygiene is an ongoing process, and one that must be prioritized by marketers if they want to avoid digging themselves into a hole.
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How Smart Technologies Created More Effective Messaging by Eliminating Sales and Marketing Teams
Podcast Clips November 15, 2022Jenna Pipchuk of Smart Technologies discusses how her brand has actually been able to create more coordinated and effective messaging strategies by eliminating its sales and marketing teams.
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Why Brand Purpose Can’t Work If It Ignores Social and Environmental Issues
Podcast Clips November 9, 2022Author and purpose expert Anne Bahr Thompson explains why economic and social issues are intrinsically linked and how brands must consider both in order to be good brand citizens and truly embody their purpose.
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