Podcast Clips
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What Stops Companies from Connecting Brand Purpose and Sustainability?
Podcast Clips October 17, 2023Lindsey DeWitte, president of public relations and EVP of purpose and sustainability ay Barkley, gives her thoughts on why purpose and sustainability are not intrinsically linked at many organizations.
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How The Latest New York Road Runners Brand Platform Captions Entire NYC Marathon Experience
Podcast Clips October 11, 2023Erika Katz, head of brand marketing and studio at New York Road Runners, discusses the changes her organization made to its “It Will Move You” brand platform to ensure it captured all of the experiences of an NYC Marathon — including those of the runners and the spectators.
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Marketing’s Obsession with Bachelor’s Degrees Is Losing the Talent Battle
Podcast Clips October 3, 2023Kenny Nguyen, CEO and cofounder of the agency ThreeSixtyEight, makes an argument for why brands and business are losing out on great talent by being laser focused on only those candidates with bachelor’s degrees.
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On Attention Metrics, In-Theater Ads Are More Effective Than TV Ads
Podcast Clips September 27, 2023NCM’s Mike Rosen discussed a recent study in which eye tracking technology was implemented to determine that the level of attention paid by to ads by movie goers far outpaces other visual platforms like TV.
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This Is How AI Will Make Customer Service More Empathetic
Podcast Clips September 19, 2023On the Beyond Profit podcast, acclaimed author Minter Dial shared his vision for how AI could be used to make brand interactions with customers more empathetic.
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Three Ways Upper Management Can Build Stronger Employee Relationships
Podcast Clips September 13, 2023Josh Ingram, founder of MOST Wanted Co, discusses some of the most effective ways managers can build relationships with the rank and file that go beyond more superficial things like pizza for lunch on Fridays.
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What Is the Difference Between Brand Purpose and Brand Positioning Anyway?
Podcast Clips September 12, 2023Phil White, co-founder of Grounded World, gives a very simple and straightforward explanation for how brand purpose and brand positioning are differentiated.
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Why Do We Keep Having the Same Conversation Around DEI?
Podcast Clips August 30, 2023Jerri DeVard, founder and board member at Black Executive CMO Alliance (BECA), takes the marketing industry to task for continuing to talk about the importance of diversity, equity, and inclusion (DEI), but not putting action behind those conversations.
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How CMOs Can Cultivate Relationships Throughout the Organization
Podcast Clips August 16, 2023Sandeep Chennakeshu, COO at Uhnder, provides three ways in which marketers and CMOs can improve their standing within the overall organization.
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Business Leaders Who Involve Employees in Decision Making Perform Better on Retention
Podcast Clips August 15, 2023Ashley Miles, founder and CEO at Franklyn West, and Marisa Thalberg, one of only 19 people inducted into the Forbes Hall of Fame, discussed the psychology behind why business leaders who involve their staff in decision making will have an inside track on attracting and retaining top-end, diverse talent.
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Pure Leaf Is Helping More Women Say “No” At Work
Podcast Clips August 8, 2023Pure Leaf’s Julie Raheja-Perera explains the impetus for her brand’s “No Is Beautiful” campaign and the work her brand is doing to help women gain more autonomy without suffering consequences at work and in society.
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Here Is How Marketing Leaders Can Support Employee Mental Health
Podcast Clips August 2, 2023Heidi Arthur is the chief campaign development officer at the Ad Council, which launched a $65 million multi-year mental health initiative in late 2022. On the Champions of Growth podcast, Arthur discussed how brands can better support their own employees when it comes to mental health.
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This Is How IBM and Air Company Are Perfectly Embodying Their Brand Purposes
Podcast Clips July 4, 2023On the Beyond Profit podcast, Simon Mainwaring, founder and CEO of the strategic brand consultancy We First, provided examples of a large company, IBM, and small company, Air Company, that are both embodying brand purpose through meaningful action.
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This Is the Biggest Reason Why Marketers Still Struggle with Content Strategies
Podcast Clips June 28, 2023Jim Williams, CMO at Uptempo, discussed the main reason why marketers continue to struggle with content strategies, pointing to new channels like TikTok and emerging technologies like AI, which both make it difficult to develop, implement, and maintain a long-term strategy.
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Brands Need to Stop Catering to the Vocal Minority on Sustainability
Podcast Clips June 20, 2023Joyce Parente, VP of marketing solutions at The Guardian US, says that brand leaders can’t let recent isolated instances of backlash affect how they operate their businesses, particularly on issues as critical to society as sustainability.
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Here’s Some Practical Advice for Your Corporate DEI Initiative
Podcast Clips June 14, 2023Sheryl Daija, founder and CEO of BRIDGE, and Deidre Smalls-Landau, EVP of business equity at Mediabrands, each share their perspective on how brands can take some practical steps forward and turn DEI from a high-minded philosophy to an everyday part of your company’s culture.
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How The Guardian’s Sales and Marketing Teams Enhance Ad Performance Reporting
Podcast Clips May 31, 2023Luis Romero, SVP of advertising for North America at the sponsorship-funded publication The Guardian, explains how he and his team go above and beyond to ensure their advertisers have a firm understanding of the value they’re getting when they purchase media with the publication.
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What Is the Sustainability Revolution and How Can Brands Capitalize on It?
Podcast Clips May 30, 2023Justin Bean, a leading sustainability strategist and “pragmatic optimist,” discussed what the sustainability revolution is and the ways in which brands can capitalize on the moment.
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How HMI Has Raised Critical Funds and Staff Morale with This Fun Twist on a CSR Program
Podcast Clips May 24, 2023On the Beyond Profit podcast, Nora Finnerty, marketing content specialist at HMI, outlined some of the benefits that have resulted from integrating corporate social responsibility into the brand’s travel incentive program, including raising overall staff morale and raising nearly $90,000 for neighborhoods in need.
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How MarTech Is Leveling the Playing Field for Smaller Businesses
Podcast Clips May 5, 2023Issuu’s Joe Hyrkin explained how the growth of MarTech has made it so SMBs can now reach new audiences very efficiently and inexpensively, leveling the playing field and providing consumers a much greater number of shopping options.
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