Podcast Clips
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This is How You Leverage PR to Supercharge Marketing
Podcast Clips February 14, 2024M&T Bank CMO Francesco Lagutaine joined the Champions of Growth podcast, along with his partner Jacqueline Kolek of PR firm Peppercomm, to share how the two have supercharged the brand’s marketing efforts with perfectly aligned public relations.
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Why Brands That Play It Safe Won’t Survive
Podcast Clips February 6, 2024Jay Mandel, author of Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding, explains why brands that play it safe will eventually fade. He does so using an interesting example from the romantic relationship between Taylor Swift and Travis Kelce.
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Have Ad Agencies and Other Creatives Become Too Reliant on Data Analytics?
Podcast Clips January 31, 2024Boathouse’s Peter Prodromou believes that the industry has gone too far down the path of data reliance and has forgotten the power of great creative. He explained what he thinks the response to this misstep by the industry will be.
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These Are the Five Traits of Modern Legacy Builders
Podcast Clips January 23, 2024What is a legacy leader made of? Mark Miller, coauthor of Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World, has spent years trying to figure that out. Here, he shares the five traits he believes all legacy leaders possess.
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How Should Marketers Respond to C-Suite DEI Resistance?
Podcast Clips January 17, 2024ANA AIMM’s Gilbert Dávila shares his perspective on what marketers should do when there is pushback to DEI efforts, citing compelling datapoints for why it’s in the brand’s best interest to ignore the noise and push forward.
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These Three Steps Will Spur Company-Wide Creative Effectiveness
Podcast Clips January 10, 2024WARC’s Ann Marie Kerwin explains the three key steps to institutionalized creative effectiveness, which were discovered during the research for her organization’s white paper, Building a Culture of Creative Effectiveness.
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A Word of Advice on How to Be a Purposeful Leader
Podcast Clips January 9, 2024Dontrese Brown, founder and CEO of BROWNBAYLOR, shared his best advice for how executives can lead their organization’s purpose efforts effectively.
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How to Get the Whole Organization Behind the Brand Purpose
Podcast Clips December 19, 2023Vicky Lozano, EVP of marketing at Crayola, shared her tips for how to get everyone from the C-suite down to the coordinators onboard with your brand purpose.
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How Can CMOs and CEOs Bridge the Growing Divide Between Them?
Podcast Clips December 13, 2023Drawing insights from recent research, conducted in partnership with the ANA, McKinsey’s Robert Tas and Ed See share what they think is behind the expanding disconnect between CMOs and CEOs and offer some thoughts about how to close it.
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Actually, That Social Issue Isn’t Political At All
Podcast Clips December 5, 2023Too many brands fall into the trap of letting issues of right and wrong be viewed as political. That’s the message Kelly O’Keefe, founding partner of Brand Federation, has for marketers sitting on the fence on various social issues.
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Which Pandemic-Induced Changes in Consumer Behavior Are Here to Stay?
Podcast Clips November 22, 2023Allen Adamson, cofounder of Metaforce.com, shares his perspective on which behavioral changes wrought by the COVID-19 pandemic are going to remain permanent.
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Are Brands Without Clearly Defined Purposes in Danger of Extinction?
Podcast Clips November 21, 2023Sandy Skees, EVP of purpose and impact global lead at Porter Novelli and author, has a bold prediction for the future of purpose: Companies who don’t have it figured out won’t exist in 10 years. She explains why in this clip from her appearance on the Beyond Profit podcast.
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Do Millennials and Gen Z Have to Save B2B Branding?
Podcast Clips November 15, 2023Google’s Doug Novak shares his perspective on B2B content marketing and what it’s going to take for the industry to get up to speed.
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What Are the Key Ingredients for Storytelling That Move the Needle
Podcast Clips November 7, 2023Solitaire Townsend, author of The Solutionists: How Business Can Fix the Future, explains why having a good product or service is simply not enough for brands in today’s market. Instead, she says brands must also be expert storytellers and provides some tips for how to achieve that.
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No, Actually — Artificial Intelligence Is Not Going to Take Your Job
Podcast Clips October 24, 2023Wunderman Thompson’s Jason Carmel outlines the reasons why he believes artificial intelligence is not poised to take marketers’ jobs.
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What Stops Companies from Connecting Brand Purpose and Sustainability?
Podcast Clips October 17, 2023Lindsey DeWitte, president of public relations and EVP of purpose and sustainability ay Barkley, gives her thoughts on why purpose and sustainability are not intrinsically linked at many organizations.
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How The Latest New York Road Runners Brand Platform Captions Entire NYC Marathon Experience
Podcast Clips October 11, 2023Erika Katz, head of brand marketing and studio at New York Road Runners, discusses the changes her organization made to its “It Will Move You” brand platform to ensure it captured all of the experiences of an NYC Marathon — including those of the runners and the spectators.
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Marketing’s Obsession with Bachelor’s Degrees Is Losing the Talent Battle
Podcast Clips October 3, 2023Kenny Nguyen, CEO and cofounder of the agency ThreeSixtyEight, makes an argument for why brands and business are losing out on great talent by being laser focused on only those candidates with bachelor’s degrees.
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On Attention Metrics, In-Theater Ads Are More Effective Than TV Ads
Podcast Clips September 27, 2023NCM’s Mike Rosen discussed a recent study in which eye tracking technology was implemented to determine that the level of attention paid by to ads by movie goers far outpaces other visual platforms like TV.
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This Is How AI Will Make Customer Service More Empathetic
Podcast Clips September 19, 2023On the Beyond Profit podcast, acclaimed author Minter Dial shared his vision for how AI could be used to make brand interactions with customers more empathetic.
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