Podcast Clips
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The Right CMO for the Right Job
Podcast Clips August 19, 2022Katie Klumper, founder and CEO of Black Glass Consulting, joined the Marketing Futures Podcast to discuss why if you asked 30 CMOs what they do, you’d get 30 different job descriptions.
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How Dana-Farber Is Raising Brand Awareness
Podcast Clips August 15, 2022Donna Lee Ubertalli, VP of marketing at Dana-Farber, shares how her nonprofit cancer research and treatment organization uses qualitative research to identify key insights that can be used to power storytelling campaigns that are executed with the help of influencers.
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Artificial Intelligence Expert Mari Joller on “Responsible AI”
Podcast Clips August 12, 2022Mari Joller, founder and CEO of the AI-powered platform Snackable, gives an example from her career of what an unintended consequence of AI could be and offers some advice for how marketers and developers can minimize the negative effects of these consequences.
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This Is How Your Business Can Do DEI with Real Impact
Podcast Clips July 15, 2022Visual Latina's Laura Korchinski offers her advice and best practices for brands and agencies who are just getting started with diversity, equity, and inclusion, including outlining how they can support initiatives under the DEI banner authentically and with real impact.
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Turning Trash into Jet Fuel? How United Is Leveraging Green Initiatives to Build Better Campaigns
Podcast Clips June 14, 2022United's Maggie Schmerin explains how she and her team are working to get the message out about some of the airline's green initiatives, like its quest to turn garbage into jet fuel or its investment in a massive carbon sequestration program.
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Brian Solis Explains How Social and Digital Media Changes How You Interact with the Analog World
Podcast Clips June 10, 2022It's well known that social and digital media have an effect on the human brain. What you perhaps didn't know is that those effects don't just stay in the digital realm. Brian Solis at Salesforce explains how social media and the internet has also changed how humans interact with the real world.
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The Metaverse for Brands on a Budget
Podcast Clips May 13, 2022Jason Velliquette, Head of Digital for R3, shares options for brands on a budget to explore the metaverse.
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What Kind of Marketer Are You: Reactive, Strategic, or Transformational?
Podcast Clips May 13, 2022Jason Velliquette, Head of Digital for R3, lays out the three approaches brands can take toward the metaverse: reactionary, strategic, and transformational.
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