Podcasts
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The Road to Happiness
Beyond Profit Podcast August 27, 2024In this episode of Beyond Profit, Dr. Alphonsus Obayuwana, founder and CEO of Triple-H Project, which trains and certifies happiness coaches, joins host Ken Beaulieu to discuss the complexity of happiness, the affects of unhappiness in the workplace, why happiness should be measured, and much more.
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How Marketers Tap into the Cultural Zeitgeist
Champions of Growth Podcast August 21, 2024JuHee Kim, president of ad agency MuteSix, joins host Matthew Schwartz to discuss some of the key questions marketers need to ask when they want to align their brand with a cultural moment (or movement) and why serendipity may play a bigger part in such activations than brand managers appreciate.
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Building Tomorrow’s Brand Today, with Bridget Sponsky at Ally Financial
Marketing Futures Podcast August 20, 2024Ally Financial’s Bridget Sponsky joined the Marketing Futures Podcast to share how the brand is engaging Gen Z to future proof the business.
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Why You Should Embrace Vulnerability
Beyond Profit Podcast August 13, 2024In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Monica Rowe, chief marketing officer at CARE, one of the largest NGOs in the world, joins host Ken Beaulieu to discuss vulnerability at length, including the importance of marketing humanity, empathy, and caring with purpose at the core.
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Tracking Influencer Marketing Trends
Champions of Growth Podcast August 7, 2024Tapping into Gen Z is at the heart of a new influencer marketing network launched by Rubix Foods. Shannon O’Shields and Megumi Robinson join host Matthew Schwartz to talk about the network, as well as some of the larger trends swirling around influencer marketing.
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Evolving Icons: Brad Barnett on Nationwide's Timeless Branding and Innovation
Marketing Futures Podcast August 6, 2024Marketing Futures Podcast host Mike Berberich spoke with Nationwide’s Brad Barnett at the 2024 Brand Masters Conference about balancing brand equity with innovation.
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Remaining Purposeful in Challenging Times
Beyond Profit Podcast July 31, 2024In this episode of Beyond Profit, host Ken Beaulieu catches up with Adrian Power, founding partner and brand strategist at Good Stuff Partners, to discuss the unique nature of his business, the state of purpose in these changing times, how brands can stand up to scrutiny, how to build true purpose equity, and more.
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Is the Ad Agency Model Broken?
Champions of Growth Podcast July 24, 2024Michael Farmer, chairman and CEO of strategic consultancy Farmer & Company, joins host Matthew Schwartz to discuss the growing schisms between client-side marketers and their advertising agencies, and how to enhance their relationships.
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Progressing Inclusivity Within Marketing
Beyond Profit Podcast July 9, 2024In this episode of Beyond Profit, host Ken Beaulieu talks with Dr. Anastasia Kārkliņa Gabriel whose new book draws on case studies from purpose-driven brands and her own expertise as a cultural theorist and brand strategist to help organizations drive the cultural conversation and transform society.
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Marketers Face Data Privacy Reckoning
Champions of Growth Podcast June 26, 2024Arun Kumar, author and former chief data and marketing technology officer at The Interpublic Group of Cos. joins host Matthew Schwartz to discuss why the marketing field may be making a grave mistake deferring to Big Tech when it comes to influencing the conversation about fostering online privacy.
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Increasing Interest in Diverse-Owned and Targeted Media
Beyond Profit Podcast June 25, 2024The overall share of ad spend allocated to diverse-owned and targeted media is a miniscule 1.4 percent. What are the issues at play? How does the industry drive positive change? In this episode of Beyond Profit, host Ken Beaulieu seeks answers to those questions and more with Justin Barton and Jenn Chen.
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Spreading Reading Happiness Through Innovation
Beyond Profit Podcast June 18, 2024In this episode of Beyond Profit CMO Jen Leitman joins host Ken Beaulieu to discuss OverDrive’s mission to create reading happiness throughout the world, the company’s purposeful marketing efforts and partnerships, its commitment to innovation, and how its operating as a force for good.
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How Marketers Bolster Engagement with the LGBTQ+ Community
Champions of Growth Podcast June 12, 2024June marks “Pride Month,” which celebrates the LGBTQ+ community and provides an opportunity for brands to boost engagement with gay and trans people. However, Todd Sears, CEO of Out Leadership, says it’s crucial that marketers go beyond “Pride Month” and engage the community for the long term rather than a moment in time.
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Escaping the Brand "Friend Zone" with Doug Zarkin
Marketing Futures Podcast June 4, 2024ANA Marketing Futures Podcast host talks to marketing expert and author Doug Zarkin about taking your brand out of the “friend zone.”
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How Marketers Weather Climate Change
Champions of Growth Podcast May 29, 2024Climate change is getting worse, with an increasing number of storms, wildfires, and downright freakish weather happening with increasing frequency. Randi Stipes, CMO of The Weather Company, joins host Matthew Schwartz to discuss how marketers can leverage weather-related data.
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Empowering Women to Create Impact
Beyond Profit Podcast May 28, 2024In this episode of Beyond Profit, Wendy Steele joins host Ken Beaulieu to discuss the Impact100, which unites and empowers women to impact their communities through the power of collective generosity, and her life’s mission to leave the world a little better than she found it.
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Meeting Gen Z Where They’re At, with Elizabeth Kenny at TRUTH Initiative
Marketing Futures Podcast May 21, 2024Marketing Futures Podcast host Mike Berberich spoke with TRUTH Initiative CMO Elizabeth Kenny about how TRUTH finds insights to resonate with Gen Z, a generation that regularly shuns traditional marketing.
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The Performance Marketing Versus Branding Debate Heats Up
Champions of Growth Podcast May 15, 2024Lou Aversano, CMO of The Cigna Group, joins host Matthew Schwartz, to discuss the performance marketing versus branded advertising debate heating up throughout B2B precincts, why there’s a growing onus on B2B firms to thread more emotional elements throughout their messaging architecture, and more.
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Mastering Marketing's New Era, with CPG Marketing Expert Fernando Herrera
Marketing Futures Podcast May 7, 2024Marketing Futures’ Podcast host Mike Berberich caught up with CPG Expert Fernando Herrera at the 2024 ANA Brand Masters Conference to discuss omnichannel marketing, AI, and the hybrid/remote workforce.
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The Importance of a Brand Purpose Creative Brief
Beyond Profit Podcast May 7, 2024In this episode of Beyond Profit, purpose and brand marketing expert Hope Freedman joins host Ken Beaulieu to provide her perspective on the brand purpose creative brief and how it can make a positive difference in marketing and advertising.
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