Podcasts
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A Cure for Purpose Paralysis
Beyond Profit Podcast April 9, 2024In this episode of Beyond Profit, Peter Bardell, cofounder of Revolt, joins host Ken Beaulieu to discuss the company's purpose research in detail. One finding is that using more “centrist” language in marketing and advertising, as opposed to left- or right-leaning language, can make a positive difference.
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It Takes a Village: A New Agency Approach with Sarah Collinson and Dan Lucey
Marketing Futures Podcast April 2, 2024Marketing Futures Podcast host Mike Berberich talked to the co-CEOs of Havas New York, Sarah Collinson and Dan Lucey, about their “village model” approach to client solutions, what the new dynamic duo has planned in the short- and long-term, and, of course, how AI factors into it all.
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How B2B Marketers Learn to Stop Worrying and Love Ad Creative
Champions of Growth Podcast March 20, 2024Ryan Kutscher, founder and CEO of ad agency Launch Party, joins host Matthew Schwartz to discuss how B2B marketers recalibrate their ad-creative strategy, why less is more when it comes to quality content, and the marketing benefits of listening to the Broken Record Podcast hosted by legendary music producer Rick Rubin.
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Reshaping Fitness Through Purpose, with Planet Fitness and Barkley
Marketing Futures Podcast March 19, 2024Marketing Futures Podcast host Mike Berberich talked to Planet Fitness’ Jamie Medeiros and Barkley’s Katy Hornaday about the advantages of being a “purpose native” brand.
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A Creative Way to Support Kids’ Emotional Well-Being
Beyond Profit Podcast March 19, 2024In this episode of Beyond Profit, host Ken Beaulieu discusses Cai & Kate, an imaginative video series that focuses on the well-being of children ages three to six years old, with William Davies, founder and director of the AHN Chill Project, and Mike Baron, SVP and group creative director at the agency Mower.
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Marketers Need a Sharper Antenna for Programmatic Advertising
Champions of Growth Podcast March 6, 2024Bill Duggan, group EVP at the ANA, joins host Matthew Schwartz to discuss the results of an ANA study on programmatic advertising. Duggan offers several tips to help marketers optimize their investments in programmatic media and provides the key questions that marketers need to ask sellers so they don’t get burned.
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Engineering a Brand: The Intersection of Tech and Marketing, with Chris Stauffer
Marketing Futures Podcast March 5, 2024Chris Stauffer, founder of the Stauffer agency, joined podcast host Mike Berberich to discuss tech, branding, and, of course, artificial intelligence.
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Thistle Farms: A Model for Women’s Recovery
Beyond Profit Podcast March 5, 2024In this episode of Beyond Profit, Becca Stevens joins host Ken Beaulieu to discuss the remarkable growth of Thistle Farms, how the organization drives its movement through fundraising, its legal and legislative advocacy, and why love is the most powerful force for change in the world.
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How PersonalRX Is Reinventing the Pharmacy Business
Beyond Profit Podcast February 20, 2024As founder and CEO of PersonalRX, Larry Margolis is changing the very nature of the pharmacy business through innovation and technology. In this episode of Beyond Profit, Larry joins hosts Ken Beaulieu and Lana McGilvray, to discuss the growth of PersonalRX and the power of purpose.
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How to Strengthen the Relationship Between Marketing and PR
Champions of Growth Podcast February 14, 2024M&T Bank's Francesco Lagutaine and Peppercomm's Jacqueline Kolek join host Matthew Schwartz to discuss their long-standing relationship and why it’s increasingly important that client-side marketers view their PR agencies as partners and not vendors.
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Plumbing vs. Poetry: Navigating the Generative AI Renaissance with Alan Schulman of UpperRight
Marketing Futures Podcast February 13, 2024Marketing Futures Podcast host Mike Berberich spoke with UpperRight’s Alan Schulman about the impact of generative AI on the marketing industry.
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Finding Purpose in Life and in Marketing
Beyond Profit Podcast February 6, 2024Branding expert Jay Mandel says marketing and life have a lot in common. In this episode of Beyond Profit, Jay joins host Ken Beaulieu to discuss his own transformative journey, ways to find purpose in the workplace, how to design a purposeful roadmap for marketing, and more.
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Marketing Communications Amid the Rise of Generative AI
Champions of Growth Podcast January 31, 2024Peter Prodromou, president of marketing and PR agency Boathouse, joins host Matthew Schwartz to talk about how the rise of generative AI is affecting marketing communications as well as agency-client relations.
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Breaking the Sound Barrier: How AI is Transforming Podcast Ads with SiriusXM, Barometer, and ArtsAI
Marketing Futures Podcast January 23, 2024Marketing Futures Podcast host Mike Berberich sits down with SiriusXM Media, Barometer, and ArtsAI to discuss a tool they created that leverages AI to analyze podcast episode content on a level previously unheard of.
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A Purposeful Approach to Legacy Building
Beyond Profit Podcast January 23, 2024Mark Miller is at the forefront of legacy building with brand purpose at the core. In this episode of Beyond Profit, Miller joins host Ken Beaulieu to discuss the key attributes of legacy builders, why having a long-term view is critical, why brands should focus on being unique, and much more.
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How Brands Bolster Their DEI Efforts Amid Growing Turbulence
Champions of Growth Podcast January 17, 2024Gilbert Dávila, cofounder of AIMM and President and CEO of Dávila Multicultural Insights, joined host Matthew Schwartz to discuss where the marketing industry’s diversity, equity, and inclusion (DEI) efforts go from here and how companies brace for what’s expected to be a turbulent year.
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A New Framework for Selling Creative Effectiveness
Champions of Growth Podcast January 10, 2024WARC's Ann Marie Kerwin joins host Matthew Schwartz, to discuss a new study that provides a road map for brand managers who are eager to make a business case for the value of marketing and advertising and develop a valid framework for their entire organization.
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Shaping the Next Generation of Marketers, with Niki Mandell of A+E
Marketing Futures Podcast January 9, 2024A+E’s Niki Mandell joins Marketing Futures Podcast host Mike Berberich to discuss mentorship, integrated marketing, and the skills the marketers of tomorrow need to learn today.
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Making History of the Black Experience
Beyond Profit Podcast January 9, 2024In this episode of Beyond Profit, BROWNBAYLOR founder and CEO Dontrese Brown joins host Ken Beaulieu to discuss a virtual reality exploration of the Black experience, his advice to business leaders and marketers about taking on purposeful projects, creating an inclusive workplace culture, and more.
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People-Powered Innovation, with Tim Ringel of Meet the People
Marketing Futures Podcast December 19, 2023Marketing Futures Podcast host Mike Berberich welcomes Tim Ringel, co-founder of Meet the People, to discuss why people are the most valuable asset of any company.
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