Podcasts
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Mastering Marketing's New Era, with CPG Marketing Expert Fernando Herrera
Marketing Futures Podcast May 7, 2024Marketing Futures’ Podcast host Mike Berberich caught up with CPG Expert Fernando Herrera at the 2024 ANA Brand Masters Conference to discuss omnichannel marketing, AI, and the hybrid/remote workforce.
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The Importance of a Brand Purpose Creative Brief
Beyond Profit Podcast May 7, 2024In this episode of Beyond Profit, purpose and brand marketing expert Hope Freedman joins host Ken Beaulieu to provide her perspective on the brand purpose creative brief and how it can make a positive difference in marketing and advertising.
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How Marketers Become Better Leaders
Champions of Growth Podcast May 1, 2024Sally Percy, journalist and author, joins host Matthew Schwartz to discuss how senior marketers bolster their leadership skills, why remote work is changing the so-called “70/20/10” rule of communications, and the increasingly key role empathy plays among successful leaders.
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The Marketer’s Evolution: From Creativity to Business Acumen, with Newell Brand’s Melanie Huet
Marketing Futures Podcast April 23, 2024Marketing Futures Podcast host Mike Berberich sat down with Melanie Huet, President of Brand Management and Innovation at Newell Brands, to discuss the future trajectory of marketing leadership.
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How to Build a More Inclusive Workplace
Beyond Profit Podcast April 23, 2024In this episode of Beyond Profit, Mita Mallick joins host Ken Beaulieu to discuss key learnings from her book, Reimagine Inclusion, why unconscious bias holds companies back, the rise in DEI backlash, and more.
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How Marketers Tame the Data Beast
Champions of Growth Podcast April 17, 2024Claravine's Chris Comstock joins host Matthew Schwartz to discuss how marketers bolster their data standards, why embracing failure is underrated in the battle to tame the data beast, and what the pending demise of third-party cookies means for brand advertisers and consumer engagement.
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Handicapping the ANA’s Marketing Capabilities Framework
Champions of Growth Podcast April 10, 2024Greg Boosin, EVP of global B2B and product marketing at Mastercard, joins host Matthew Schwartz to break down the ANA’s 2023 Marketing Capabilities Framework.
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A Cure for Purpose Paralysis
Beyond Profit Podcast April 9, 2024In this episode of Beyond Profit, Peter Bardell, cofounder of Revolt, joins host Ken Beaulieu to discuss the company's purpose research in detail. One finding is that using more “centrist” language in marketing and advertising, as opposed to left- or right-leaning language, can make a positive difference.
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It Takes a Village: A New Agency Approach with Sarah Collinson and Dan Lucey
Marketing Futures Podcast April 2, 2024Marketing Futures Podcast host Mike Berberich talked to the co-CEOs of Havas New York, Sarah Collinson and Dan Lucey, about their “village model” approach to client solutions, what the new dynamic duo has planned in the short- and long-term, and, of course, how AI factors into it all.
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How B2B Marketers Learn to Stop Worrying and Love Ad Creative
Champions of Growth Podcast March 20, 2024Ryan Kutscher, founder and CEO of ad agency Launch Party, joins host Matthew Schwartz to discuss how B2B marketers recalibrate their ad-creative strategy, why less is more when it comes to quality content, and the marketing benefits of listening to the Broken Record Podcast hosted by legendary music producer Rick Rubin.
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Reshaping Fitness Through Purpose, with Planet Fitness and Barkley
Marketing Futures Podcast March 19, 2024Marketing Futures Podcast host Mike Berberich talked to Planet Fitness’ Jamie Medeiros and Barkley’s Katy Hornaday about the advantages of being a “purpose native” brand.
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A Creative Way to Support Kids’ Emotional Well-Being
Beyond Profit Podcast March 19, 2024In this episode of Beyond Profit, host Ken Beaulieu discusses Cai & Kate, an imaginative video series that focuses on the well-being of children ages three to six years old, with William Davies, founder and director of the AHN Chill Project, and Mike Baron, SVP and group creative director at the agency Mower.
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Marketers Need a Sharper Antenna for Programmatic Advertising
Champions of Growth Podcast March 6, 2024Bill Duggan, group EVP at the ANA, joins host Matthew Schwartz to discuss the results of an ANA study on programmatic advertising. Duggan offers several tips to help marketers optimize their investments in programmatic media and provides the key questions that marketers need to ask sellers so they don’t get burned.
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Engineering a Brand: The Intersection of Tech and Marketing, with Chris Stauffer
Marketing Futures Podcast March 5, 2024Chris Stauffer, founder of the Stauffer agency, joined podcast host Mike Berberich to discuss tech, branding, and, of course, artificial intelligence.
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Thistle Farms: A Model for Women’s Recovery
Beyond Profit Podcast March 5, 2024In this episode of Beyond Profit, Becca Stevens joins host Ken Beaulieu to discuss the remarkable growth of Thistle Farms, how the organization drives its movement through fundraising, its legal and legislative advocacy, and why love is the most powerful force for change in the world.
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How PersonalRX Is Reinventing the Pharmacy Business
Beyond Profit Podcast February 20, 2024As founder and CEO of PersonalRX, Larry Margolis is changing the very nature of the pharmacy business through innovation and technology. In this episode of Beyond Profit, Larry joins hosts Ken Beaulieu and Lana McGilvray, to discuss the growth of PersonalRX and the power of purpose.
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How to Strengthen the Relationship Between Marketing and PR
Champions of Growth Podcast February 14, 2024M&T Bank's Francesco Lagutaine and Peppercomm's Jacqueline Kolek join host Matthew Schwartz to discuss their long-standing relationship and why it’s increasingly important that client-side marketers view their PR agencies as partners and not vendors.
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Plumbing vs. Poetry: Navigating the Generative AI Renaissance with Alan Schulman of UpperRight
Marketing Futures Podcast February 13, 2024Marketing Futures Podcast host Mike Berberich spoke with UpperRight’s Alan Schulman about the impact of generative AI on the marketing industry.
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Finding Purpose in Life and in Marketing
Beyond Profit Podcast February 6, 2024Branding expert Jay Mandel says marketing and life have a lot in common. In this episode of Beyond Profit, Jay joins host Ken Beaulieu to discuss his own transformative journey, ways to find purpose in the workplace, how to design a purposeful roadmap for marketing, and more.
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Marketing Communications Amid the Rise of Generative AI
Champions of Growth Podcast January 31, 2024Peter Prodromou, president of marketing and PR agency Boathouse, joins host Matthew Schwartz to talk about how the rise of generative AI is affecting marketing communications as well as agency-client relations.
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