Podcasts
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Marketing Communications Amid the Rise of Generative AI
Champions of Growth Podcast January 31, 2024Peter Prodromou, president of marketing and PR agency Boathouse, joins host Matthew Schwartz to talk about how the rise of generative AI is affecting marketing communications as well as agency-client relations.
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Breaking the Sound Barrier: How AI is Transforming Podcast Ads with SiriusXM, Barometer, and ArtsAI
Marketing Futures Podcast January 23, 2024Marketing Futures Podcast host Mike Berberich sits down with SiriusXM Media, Barometer, and ArtsAI to discuss a tool they created that leverages AI to analyze podcast episode content on a level previously unheard of.
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A Purposeful Approach to Legacy Building
Beyond Profit Podcast January 23, 2024Mark Miller is at the forefront of legacy building with brand purpose at the core. In this episode of Beyond Profit, Miller joins host Ken Beaulieu to discuss the key attributes of legacy builders, why having a long-term view is critical, why brands should focus on being unique, and much more.
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How Brands Bolster Their DEI Efforts Amid Growing Turbulence
Champions of Growth Podcast January 17, 2024Gilbert Dávila, cofounder of AIMM and President and CEO of Dávila Multicultural Insights, joined host Matthew Schwartz to discuss where the marketing industry’s diversity, equity, and inclusion (DEI) efforts go from here and how companies brace for what’s expected to be a turbulent year.
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A New Framework for Selling Creative Effectiveness
Champions of Growth Podcast January 10, 2024WARC's Ann Marie Kerwin joins host Matthew Schwartz, to discuss a new study that provides a road map for brand managers who are eager to make a business case for the value of marketing and advertising and develop a valid framework for their entire organization.
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Shaping the Next Generation of Marketers, with Niki Mandell of A+E
Marketing Futures Podcast January 9, 2024A+E’s Niki Mandell joins Marketing Futures Podcast host Mike Berberich to discuss mentorship, integrated marketing, and the skills the marketers of tomorrow need to learn today.
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Making History of the Black Experience
Beyond Profit Podcast January 9, 2024In this episode of Beyond Profit, BROWNBAYLOR founder and CEO Dontrese Brown joins host Ken Beaulieu to discuss a virtual reality exploration of the Black experience, his advice to business leaders and marketers about taking on purposeful projects, creating an inclusive workplace culture, and more.
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People-Powered Innovation, with Tim Ringel of Meet the People
Marketing Futures Podcast December 19, 2023Marketing Futures Podcast host Mike Berberich welcomes Tim Ringel, co-founder of Meet the People, to discuss why people are the most valuable asset of any company.
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Crayola: An Original Purpose Brand
Beyond Profit Podcast December 19, 2023In this episode of Beyond Profit, recorded at the 2023 ANA Masters of Marketing Conference, host Ken Beaulieu caught up with Crayola's Vicky Lozano to learn more about the brand’s embrace of purpose, how it authentically connects with targeted audiences and drives marketing success, and more.
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Bridging the (Expanding) CMO-CEO Divide
Champions of Growth Podcast December 13, 2023Ed See and Robert Tas, partners at McKinsey, join host Matthew Schwartz to discuss the results of their recent survey and offer some salient and actionable advice for how chief marketers can foster a more productive relationship with their CEO.
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Defending Values with Conviction
Beyond Profit Podcast December 5, 2023In this episode of Beyond Profit, Kelly O’Keefe, founding partner of Brand Federation, joins host Ken Beaulieu to discuss the importance of values, how to defend them, and the power they yield in great marketing.
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Seeing the “How” in Business Transformation
Champions of Growth Podcast November 22, 2023Allen Adamson, former chairman, North America of branding agency Landor, joins host Matthew Schwartz to talk about why it’s incumbent upon brand managers to “zoom out” on their audiences to bolster consumer engagement and generate better returns.
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Separating Fact from Fiction about Purposeful Brands
Beyond Profit Podcast November 21, 2023Defining a brand’s purpose, and acting on it successfully, isn’t easy. How do you reach a level of deep understanding? How do you avoid the common misperceptions about purpose? In this episode of Beyond Profit, Sandy Skees addressed these critical questions and others with host Ken Beaulieu.
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Can B2B Brands Shift to a Full-Funnel Marketing Strategy?
Champions of Growth Podcast November 15, 2023Google's Doug Novack joins host Matthew Schwartz to discuss the ongoing debate throughout the B2B field about performance marketing versus brand advertising, the rapidly growing role of generative AI in both branding and lead generation efforts, and why it’s incumbent upon B2B companies to pivot to a full-funnel marketing strategy.
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AI, Authenticity, and Escapism: The Rundown Report with Storyhorse's Aaron Burghard
Marketing Futures Podcast November 14, 2023Storyhorse's Creative Strategy Director Aaron Burghard joined the Marketing Futures Podcast to review his agency’s latest iteration of their yearly Rundown Report, which covers the pressures shaping our industry.
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The Sound of Success: Harnessing Audio's Potential with Audacy’s Paul Suchman
Marketing Futures Podcast November 7, 2023On the latest episode of the Marketing Futures podcast, host Mike Berberich talks to Audacy CMO Paul Suchman about the power of sound design, AI’s role in audio engagement, and what the space will look like in five years.
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The Time Is Now for Solutionists
Beyond Profit Podcast November 7, 2023In this episode of the Beyond Profit podcast, host Ken Beaulieu is joined by Solitaire Townsend. Her new book, The Solutionists: How Businesses Can Fix the Future, calls on entrepreneurs, CEOs, activists, and other leaders to take personal ownership of the crises plaguing the planet and society.
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AI and You: A Conversation with Jason Carmel of Wunderman Thompson
Marketing Futures Podcast October 24, 2023Marketing Futures Podcast host Mike Berberich and Jason Carmel of Wunderman Thompson discuss the ins and outs of AI in marketing, including whether or not it’s coming for your job.
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The Evolution of Ernie: Managing an Iconic Brand Mascot, with Keebler and Advantage Unified Commerce
Marketing Futures Podcast October 18, 2023Alicia Mosely of Keebler and Jason Katz of Advantage Unified Commerce joined the Marketing Futures Podcast to discuss the modernization of an iconic brand mascot: Ernie, the original Keebler Elf.
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Aligning Purpose with Sustainability and ESG
Beyond Profit Podcast October 17, 2023In this episode of the Beyond Profit podcast, Lindsey DeWitte, president of public relations and EVP of purpose and sustainability at Barkley, joins host Ken Beaulieu to discuss the latest State of Purpose report in detail, including whether business leaders now embrace purpose as a growth driver.
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