Podcasts
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An Appeal to Tear the Paper Ceiling
Beyond Profit Podcast October 3, 2023In this episode of the Beyond Profit podcast, host Ken Beaulieu discusses the “Tear the Paper Ceiling” campaign with ThreeSixtyEight CEO Kenny Nguyen. It features the voices and stories of STARS (workers who are skilled through alternative routes) who are being ignored for higher-wage jobs in the current economy.
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Can Movie Theaters Still Reel in Advertisers?
Champions of Growth Podcast September 27, 2023Mike Rosen, chief revenue officer at National CineMedia (NCM), which sells ads for movie theaters, joins host Matthew Schwartz to talk about the company’s new advertising services, why brands tend to underestimate the value of running in-theater spots, and whether movie theaters may be in for some reinvention.
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The Journey from Brand-less to Brand Master, with Take 5's Brady Noon
Marketing Futures Podcast September 19, 2023On the latest edition of the Marketing Futures Podcast, we talk to Take 5 Oil Change and Car Wash CMO Brady Noon about brand building through bold advertising and embedding the company’s mission into its KPIs.
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How AI Can Cultivate Empathy
Beyond Profit Podcast September 19, 2023In this episode of the Beyond Profit podcast, Minter Dial joins host Ken Beaulieu to discuss why the world needs to invest in and cultivate empathy and the role artificial empathy can play in overcoming the threats in business and in society at large.
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How Marketers Foster Employee Relations
Champions of Growth Podcast September 13, 2023Josh Ingram, founder and principal of MOST Wanted Co, joins host Matthew Schwartz to discuss why it’s crucial that employees feel that they can be themselves at work, how employers can tap into their workers’ side hustles, and the benefits of both mentoring and reverse-mentoring.
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Creating Value by Doing Good
Beyond Profit Podcast September 12, 2023In this episode of the Beyond Profit podcast, Phil White, cofounder at Grounded World, joins host Ken Beaulieu to discuss purpose, sustainability marketing, and driving social impact.
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From Worst to Favorite: The Fresh Market's Remarkable Transformation, with Kevin Miller pt II
Marketing Futures Podcast September 12, 2023On part two of the Marketing Futures Podcast with The Fresh Market’s Kevin Miller, we discuss the brand’s foray into livestreaming and shoppable video.
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From Worst to Favorite: The Fresh Market's Remarkable Transformation, with Kevin Miller pt I
Marketing Futures Podcast September 5, 2023The Fresh Market’s CMO Kevin Miller joined the Marketing Futures Podcast to share how the brand went from the worst place to work in the U.S. to America’s favorite grocery store.
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Black Executive CMO Alliance (BECA) Plays a Crucial Role Spurring Diversity, Equity, and Inclusion
Champions of Growth Podcast August 30, 2023BECA's Jerri DeVard joins host Matthew Schwartz to discuss the apparent backsliding within the marketing and ad industries when it comes to diversity, equity, and inclusion, the danger for companies that give diversity short shrift and how CMOs and marketers develop new business models to build a more equitable workplace.
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A Fair Shot: H&R Block's Pivot to Purpose and Relevance in Marketing
Marketing Futures Podcast August 29, 2023H&R Block CMO Jill Cress joined the Marketing Futures Podcast to discuss the brand’s “crisis of relevancy” and Fair Shot campaign.
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From Gut Feeling to Data-Backed Decisions: The Future of Sponsorship, with Steve Feuerstein of SportsBiz pt II
Marketing Futures Podcast August 22, 2023In part two of the Marketing Futures Podcast featuring SportsBiz CEO Steve Feuerstein, we discuss why ROI might not be the right KPI for measuring sponsorship success.
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How Marketers Fortify Their "Castle"
Champions of Growth Podcast August 16, 2023Sandeep Chennakeshu, COO of digital-imaging radar company Uhnder, joins host Matthew Schwartz for a wide-ranging discussion regarding how marketers can demonstrate their value and spike the top and bottom lines.
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From Gut Feeling to Data-Backed Decisions: The Future of Sponsorship, with Steve Feuerstein of SportsBiz pt I
Marketing Futures Podcast August 15, 2023SportsBiz CEO Steve Feuerstein joined the Marketing Futures Podcast to discuss the state—and future—of sponsorship marketing.
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Winning the War for Talent with Purpose
Beyond Profit Podcast August 15, 2023The competitive race for talent has reached a seminal point in the U.S. In this episode of Beyond Profit host Ken Beaulieu discusses the critical talent issues at hand with Ashley Miles, founder and CEO of Franklyn West, and Marisa Thalberg, one of only 19 people to be inducted into the Forbes CMO Hall of Fame.
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Coloring the Future: A Purpose-First Approach to Branding with Crayola's Victoria Lozano
Marketing Futures Podcast August 8, 2023Crayola’s Victoria Lozano shared how centering the company’s purpose was essential to defining and communicating the brand to consumers on the latest Marketing Futures Podcast.
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Inspiring Women to Say “No”
Beyond Profit Podcast August 8, 2023In 2022, to dismantle the barriers that often stand in the way of women and get them to say “no” more often in life, the PepsiCo brand Pure Leaf Ice Tea launched the “No” Grants program. Julie Raheja-Perera joins Beyond Profit host Ken Beaulieu to discuss the critical aspects of “No” Grants program.
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Ad Council Rallies Around Mental Health
Champions of Growth Podcast August 2, 2023It’s okay not to feel okay. It’s part of the overriding message of a $65 million, multi-year mental health initiative by the Ad Council. Heidi Arthur joins host Matthew Schwartz to talk about the campaign, working with brand partners to get the message out, and using the power of music to facilitate difficult conversations about mental health.
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Culturally Centered Marketing, with Todd Kaplan, CMO of Pepsi
Marketing Futures Podcast August 1, 2023Pepsi CMO Todd Kaplan unpacks his culturally centered approach to marketing and brand building on the latest Marketing Futures Podcast.
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Airbnb.org: Opening Homes in Times of Crisis
Beyond Profit Podcast July 25, 2023In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Dupé Ajayi, global marketing lead at Airbnb.org, joins host Ken Beaulieu to discuss the organization’s mission, impact, and how it’s using the power of marketing to make a difference.
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Building Brands Through Purpose, with Northwell Health and StrawberryFrog — pt II
Marketing Futures Podcast July 18, 2023Ramon Soto, CMO of Northwell Health, and Scott Goodson, Chief Executive Officer, and Founder of StrawberryFrog, broke down the keys to cultivating and maintaining an effective brand/agency relationship and the advantages and challenges of marketing as a nonprofit organization.
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