Search Marketing Knowledge Center

Magna: Podcast Ad Spending Approaching $1 Billion

MediaPost September 6, 2019

A recent report predicts that U.S. podcast ad spending will reach $960 million in 2020 and will pass $1 billion in 2022.

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2020 Political Ad Spend to Hit $6 Billion, Digital Will Be Biggest Gainer

MediaPost June 27, 2019

According to a Kantar forecast, political media campaigns will spend a record $6 billion on advertising in 2020, with the biggest rise in spend allocated to digital media.

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Roku Commands 15% of All Media Streaming Devices

MediaPost June 26, 2019

Roku remains the leading set-top box/software platform for connected TV sets in the U.S. — now hitting 41 million devices, according to Strategy Analytics.

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Nat Geo Creates "Sounds Of Future Ocean" To Draw Attention To Plastics Crisis

MediaPost March 21, 2019

National Geographic published a 4-track album of nature sounds created with plastic material pulled from the ocean to draw attention to the issue of water pollution on World Water Day.

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National Geographic Media: Creating Top Quality Content For Its 100 Million Followers

MediaPost February 27, 2019

National Geographic Media is the first brand to have over 100 million Instagram followers, and the company continues to build on this success through social advertising partnerships and high quality content creation.

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