Knowledge Partners
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Media 2020: A MediaSense Report
Knowledge Partners January 19, 2021MediaSense shares insights, informed by interviews and surveys of over 100 global marketers, to help brands adopt to the evolution of media usage and marketing technology.
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The Journey to Automating Marketing Processes
Knowledge Partners January 14, 2021As channels grow and audiences become increasingly hard to reach, the ability to balance human and machine processes while getting scale via automation has become a competitive imperative.
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The NASA Brand Flies High Fulfilling Agency’s Mission
Knowledge Partners January 13, 2021Even at a time when people disagree over just about anything, especially when it comes to government spending, it is estimated that 80% of Americans believe that the International Space Station is a good investment for the country.
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Creative Automation: The Rise of A.I. in Digital Marketing Creative Design
Knowledge Partners January 11, 2021Learn how creative automation can liberate design teams from the routine tasks that take their focus away from being creative.
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Save Your Agency-Client Relationships from Drowning in The Pandemic Sea
Knowledge Partners December 22, 2020The pandemic has been sorely testing many advertisers’ relationships with their agencies; Agency Mania Solutions provided recommendations for shoring up these relationships.
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The Latest Industry Trends in Streaming Audio and Podcast Performance
Knowledge Partners December 9, 2020Entercom and Claritis shared insights on how to leverage the audio/podcast landscape to engage consumers.
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The Refracting Nature of COVID-19
Knowledge Partners December 2, 2020In this report Burke, Inc., in partnership with Seed Strategy, identifies and describes eight distinct consumer behaviors and attitudes during the COVID-19 pandemic, as well as each segment’s expectations for the post-pandemic world.
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2021 Creative Forecast
Knowledge Partners December 1, 2020Pattern89’s artificial intelligence analyzed its unparalleled advertiser data set to find the latest marketing trends to engage audiences moving forward.
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The Halo Effect: TV as a Growth Engine
Knowledge Partners November 24, 2020This paper published by VAB and Effectv offers a rich analysis of the impact TV has on a brand’s digital storefront and platform.
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Stop Wasting Your Time
Knowledge Partners November 21, 2020Agency Mania Solutions touted the advantages of automation.
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Ten Tips for Acquisition Email Success
Knowledge Partners November 13, 2020Claritas shares real-world tips from more than 300 client acquisition email campaigns — including what metrics provide a true measure of a campaign’s success.
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U.S. Video Benchmarks Report — Fall 2020
Knowledge Partners November 12, 2020Between July 1 and September 30, 2020, Innovid analyzed over 60 billion advertising impressions across mobile, desktop, CTV devices, and social platforms to provide a complete view of U.S. video advertising.
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A Sea Change in Video Viewing: Helping Marketers Find More Fish in the Streaming Ecosystem
Knowledge Partners November 3, 2020In this study VAB shares the latest data on consumer behaviors and trends across the streaming landscape.
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The Attention Pathway and How To Measure It
Knowledge Partners October 26, 2020Adelaide has developed The Attention Pathway model to help measure how media and creative work in tandem to capture attention and drive outcomes.
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2021 Global Marketing Trends
Knowledge Partners October 22, 2020Deloitte Digital compiled research, data, analysis, and insights drilling down on seven trends that marketing leaders should watch in the year to come.
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Deck the Halls with Data: A 2020 Holiday Persona Infographic
Knowledge Partners October 22, 2020This infographic details three personas brands may want to connect with during the 2020 holiday season: The Self Gifter, The Host, and The Last Minute Shopper.
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Holiday Persona Guide
Knowledge Partners October 20, 2020Inmar details qualities, preferences, and behaviors for five different 2020 holiday shopper personas. Use this info to inform your winter season strategy.
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Podcast Campaign Lift: A Guide to Accurately Analyzing Campaign Conversion Rates
Knowledge Partners October 20, 2020Does it pay off to invest in a podcast marketing campaign? Claritas analyzed the results of more than 158 podcast campaigns in multiple industries and found lift significantly exceeding those of other channels.
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2020 Holiday Marketing Playbook
Knowledge Partners October 16, 2020In this guide Inmar Intelligence explored how a global pandemic is expected to impact the way consumers gather and host, how consumers plan to do their holiday meal and gift shopping, and how the disruption will affect traditions both old and new.
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Content Production Strategy: What’s the Average Working to Non-Working Budget Ratio for Today’s Modern Marketer?
Knowledge Partners October 14, 2020Advertising Production Resources (APR) provides best practices and benchmarking data addressing ratios of agency creative and production costs to allocations toward paid media (aka “working-to-nonworking” ratios).
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