Knowledge Partners
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The Future Consumer
Knowledge Partners September 4, 2020This survey gathered opinions of more than 5,000 consumers around the world on a range of topics such as smart cities, digital finance, health care and shopping.
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The Programmatic Promise
Knowledge Partners September 4, 2020In this whitepaper, brands and agencies from around the world were asked about their programmatic strategies: what they’re getting right, what they’re struggling with, and what support they needed to get closer to the ideal future state of programmatic omnichannel.
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Consumers Are Buying More Through Social Media Due to COVID-19
Knowledge Partners August 27, 2020In this whitepaper from Smartly.io, global consumers were surveyed on what they like to see on social media and how social advertising impacts the way they view brands after COVID-19.
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Social Advertising Trends in Retail: A 2020 Perspective
Knowledge Partners August 27, 2020In this report from Smartly.io, readers can learn why retailers from various sectors are succeeding with their social advertising campaigns and how they intend to spend their ad dollars in 2020.
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Pinterest Creative Agency Advertising Guide
Knowledge Partners August 21, 2020The essential creative guide for creating ads for Pinterest provides links out to additional resources such as live brand examples by vertical, breakthrough video techniques, detailed best practices, and the best ways to stay up to date on the latest innovations.
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Understanding and Serving Consumer Needs During COVID-19 and Beyond
Knowledge Partners August 14, 2020Beginning in February 2020, a global pandemic caused by the Coronavirus (AKA COVID-19) with no immediate vaccine has led to dramatic actions by public and private institutions. Experian has developed its 2020 Consumer Audiences to help clients better understand and serve consumer needs during this unique period of our history.
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Navigating Uncertainty: The Protector, the Pragmatist, and the Prevailer
Knowledge Partners August 13, 2020Deloitte Digital’s research identified three primary “clusters” that demonstrate the ways consumers respond to risk and specifically to the COVID-19 pandemic. Marketers should consider these insights when developing messaging and experiences during this tumultuous time.
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Time to Double Down on Humanity
Knowledge Partners August 11, 2020Trust is waning among consumers, and the COVID-19 pandemic caused further erosion. Deloitte Digital explored how consumer behavior patterns have changed in light of the 2020 pandemic and recommended ways for brands to build new consumer connections.
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Back to School 2020 Trend Guide
Knowledge Partners August 4, 2020This report highlights back-to-school shopping trends and provides advice to marketers as they develop strategies to connect with parents, students, and educators in light of the effects that the COVID-19 pandemic will surely have on this highly anticipated annual shopping occasion.
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2020 Consumer Attitudes on Personalized Ads
Knowledge Partners July 24, 2020Innovid shared survey findings on consumers' feelings about personalized ads.
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Inspired Decisions: The Media Agency's Guide to Pinterest
Knowledge Partners July 24, 2020Pinterest shared its go-to guide to help media agencies better navigate the platform.
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Using Attention Metrics for Creative Optimization
Knowledge Partners July 24, 2020In this guide, Adelaide shared three specific ways brands and agencies can use attention data to measure creative performance more accurately and increase impact.
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A Matter of Principle: Reassessing Your Strategy In Today’s Environment
Knowledge Partners July 17, 2020This refreshed guide shares 10 marketing principles proven to drive business growth and why they have heightened relevance in today’s uncertain marketing landscape.
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Human Experience in Times of Uncertainty
Knowledge Partners July 15, 2020Deloitte Digital describes three trends that are bridging the gap between digital and human experiences.
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Respond, Recover, and Thrive: Aligning with Human Values
Knowledge Partners July 15, 2020Deloitte Digital provided a perspective on American values and how they’ve been shaped by the shared experience of the COVID-19 pandemic.
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Rethinking Your Business With Human-Centered Design
Knowledge Partners July 15, 2020Deloitte Digital provides a framework for customer experience design that accounts for human nature.
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Earlier Than Ever
Knowledge Partners July 10, 2020People are searching for and saving holiday ideas earlier than they ever have on Pinterest. Pinterest shared why, and why it matters for brands.
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California Privacy: Two Frequently Asked Questions
Knowledge Partners July 9, 2020Recently, two questions are being asked repeatedly about California Privacy Law compliance. Should I wait for the CCPA Regulations to be final before doing any further work? Is it worth the additional effort now, considering a new California ballot initiative is going to change the law anyway?
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Back to School Shopper Personas
Knowledge Partners July 8, 2020Inmar Intelligence identifies four types of back to school shoppers and outlines five opportunities for brands looking to connect with these consumers.
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Can Production Consultants Be Part of the Creative Solution?
Knowledge Partners June 30, 2020In today’s constantly transforming production landscape, the old school model of “cost consulting” (i.e. slash and burn) is no longer viable. Instead, marketers should regard their consultant partner as part of the creative solution, rather than a source of creative problems, according to Ian Maynard, Global Client Services Director at Murphy Cobb,
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