If You Want to Build Relationships with Consumers, You Have to Speak Their Love Language | Knowledge Partners | All MKC Content | ANA

If You Want to Build Relationships with Consumers, You Have to Speak Their Love Language

Gary Chapman’s The 5 Love Languages: The Secret to Love that Lasts might be a guide for romantic relationships, but its principles can be applied to brand-consumer relationships, too. Chapman’s five love languages can serve as a blueprint for developing a marketing strategy that truly connects with your audience.