Money Slides
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The Size, Demographics, and Listening Habits of the U.S. Podcast Audience
Money Slides March 6, 2024Stephen Calabria, director of podcasting at Mount Sinai, draws on data from Edison Research to elucidate the percentage of the U.S. population that listens to podcasts, the frequency with which they tune in, and their demographics.
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ROI of Campaigns by Medium
Money Slides March 4, 2024The ANA shares results from its 2023 Response Rate Report which quantify the ROI of campaigns by their medium, which include direct mail, email, social media, paid search, SMS, and digital display advertising.
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How Much Does Sustainability Drive Consideration in Your Sector?
Money Slides February 26, 2024Valuation and strategy consultancy Brand Finance quantifies how much of a role a brand’s commitment to sustainability plays in driving consideration in a variety of sectors.
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The Leading Retail Media Networks: A Detailed Comparison
Money Slides February 26, 2024The MARS Agency assesses the targeting capabilities, media opportunities, and innovations of a long slate of retail media networks, along with their criteria for partnership and measurement and reporting — all in a series of easily digestible charts.
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Scoring Consumers’ Perceptions of Apparel Brands’ Commitment to ESG
Money Slides February 26, 2024Valuation and strategy consultancy Brand Finance scores consumers’ perceptions of leading supermarkets’ commitment to the environment, society, and governance (ESG).
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Scoring Consumers’ Perceptions of Beer Brands’ Commitment to ESG
Money Slides February 26, 2024Valuation and strategy consultancy Brand Finance scores consumers’ perceptions of leading beer brands’ commitment to the environment, society, and governance (ESG).
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Scoring Consumers’ Perceptions of Leading Supermarkets' Commitment to ESG
Money Slides February 26, 2024Valuation and strategy consultancy Brand Finance scores consumers’ perceptions of leading supermarkets’ commitment to the environment, society, and governance (ESG).
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Sustainability's Role in Driving Consideration
Money Slides February 26, 2024Valuation and strategy consultancy Brand Finance quantifies how a commitment to sustainability measures up as a driver of consideration relative to other factors.
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Linear TV Drops Below 50 Percent of TV Usage
Money Slides February 6, 2024Roku visualizes data from Nielsen demonstrating how linear TV is ceding an ever greater share of TV usage to streaming.
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The Hidden Costs Eroding Your Programmatic Media's Productivity
Money Slides January 30, 2024The ANA shares the results of a penetrating study that itemizes and quantifies the hidden costs of programmatic media that renders marketers’ true ad spend a mere 36 percent of their total ad spend.
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The Pros and Cons of the Major Workflow Tools
Money Slides January 16, 2024Health care technology company Medtronic shares the advantages and disadvantages of workflow tools that include Smartsheet, Teams, MS Project, Trello, and Workfront.
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2023 Holiday Ad Bookings
Money Slides January 10, 2024Media planning consultancy Guideline shares data on ad bookings in the lead-up to the 2023 holiday season.
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A Maturity Model for AI in Marketing
Money Slides January 5, 2024CognitivePath schematizes five steps that can be taken across five areas to help your organization’s marketing function achieve AI maturity.
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How to Optimize Platform Mix, by the Numbers
Money Slides December 18, 2023Comscore shares data on 18-to-24-year-olds that reveals which mixes of channels most increase aided awareness, ad recall, favorability, and purchase intent among them.
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U.S. State Privacy Laws and their Stipulations
Money Slides December 9, 2023The law firm Squire Patton Boggs offers an overview of the stipulations of the state privacy laws that have gone into effect in 2023, as well as those that are slated to go into effect in 2024 and 2025.
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What Does Equality Look Like to Gen Z Women?
Money Slides December 9, 2023The ANA’s SeeHer shares survey data from the consumer insights provider GWI that identifies what female members of generation Z regard as steps toward gender equality.
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What is CARU?
Money Slides December 9, 2023The law firm Davis+Gilbert LLP provides a primer on CARU, the Children’s Advertising Review Unit.
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Consumers' Concerns About AI, by the Numbers
Money Slides November 22, 2023Media agency Carat shares Dentsu data on which concerns about AI most worry consumers and which applications for the new technology they most support.
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The Projected Growth of the 50-Plus Economy in the U.S.
Money Slides November 22, 2023The AARP charts the expected growth of the 50-year-old-and-over population in the U.S., along with the expected growth in this demographic’s spending power.
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Brands and Media Falling out of Step with U.S. Hispanics
Money Slides November 21, 2023Nielsen charts the recent decline in Hispanics’ belief that TV, brands, and politicians share their values.
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