Money Slides
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CFOs Identify the Barriers to Relationships with CMOs
Money Slides October 23, 2023Stein IAS and Brand Finance share the results of a survey of CFOs revealing the obstacles that those executives see as hampering their relationships with CMOs.
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Consumers' Views of the Multicultural Majority, by the Numbers
Money Slides October 23, 2023The Hispanic Marketing Council and the Asian American Advertising Federation share data revealing how both Whites and multicultural consumers (MCs) view the multicultural majority emerging in the U.S. and how they believe that demographic shift will affect the countries’ values.
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Postage Increases, 2018-2023, by the Numbers
Money Slides October 23, 2023Media Horizons, SAPPI, and Lindenmeyr Central & Book Publishing chart the rise in postage rates for marketing mail letters, marketing mail flats, periodicals, and first-class mail.
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Ranking the Top 10 B2B Companies by Brand Value
Money Slides October 23, 2023See who tops out the list of the most valuable B2B brands!
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Responses to "In-Culture" Ads, by the Numbers
Money Slides October 23, 2023The Hispanic Marketing Council and the Asian American Advertising Federation share data that quantifies the favorability with which Hispanic, Black, and Asian multicultural (MC) consumers view “in-culture” ads — both those appearing in diverse media and those appearing outside of “in-culture” environments.
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Social Media Platforms' Monthly Active Users, by the Numbers
Money Slides October 19, 2023Mobian shares data from Statista that quantifies the monthly active users attracted by each of the major social media platforms: Facebook, YouTube, Instagram, TikTok, Snap, Twitter, and Pinterest.
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Video Viewability Rates by Platform and Format
Money Slides October 19, 2023Mobian shares data that quantifies the video viewability rates for various social media platforms and formats.
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Consumers' Comfort with Gay/Lesbian and Transgender Representation, by the Numbers
Money Slides October 9, 2023The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) shares recent data revealing consumers’ attitudes toward the representation of gay/lesbian and transgender people in marketing.
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Common Frustrations with CDPs
Money Slides October 3, 2023Forrester and marketing platform provider Zeta Global share the results of a survey detailing the challenges that organizations often encounter when using Customer Data Platforms (CDPs), and the levels of dissatisfaction that their users experience.
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States with Comprehensive Data Privacy Laws
Money Slides October 3, 2023Chris Oswald, head of government relations at the ANA, maps out the states in which comprehensive data privacy laws have been passed.
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The Diversity Gap on AI Teams
Money Slides October 3, 2023IBM Consulting shares data that demonstrates the lack of diversity on the teams that develop AI technologies, which can embed the ethical guidelines under which those technologies operate with implicit bias.
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First-, Second-, Third-, and Zero-Party Data Explained
Money Slides September 27, 2023Porch Media Group Breaks down the distinguishing features of the different forms of data that marketers can avail themselves of and identifies their pros and cons.
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Giving Email Marketers the Best of CDPs and ESPs
Money Slides September 27, 2023Email technology consultancy Email Connect identifies the technologies that best integrate the capabilities of a CDP (customer data platform) and an ESP (email service provider) for the purposes of email marketing.
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The Five Stages of Generative AI Marketing Maturity
Money Slides September 27, 2023AI consulting firm CognitivePath describes the five stages that marketers should embark upon as they strive to incorporate generative AI into their work — stages that proceed from “Ad Hoc” all the way to “Pioneering,” the highest level of maturity.
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Ad-Supported Streaming Surges
Money Slides September 26, 2023TVision shares panel data that demonstrates ad-supported streaming’s sizable increase in viewership and that breaks down each major streamer’s share of time spent viewing.
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Family Viewing on Streaming Services, by the Numbers
Money Slides September 26, 2023TVision shares panel data that reveals which streaming services account for the largest share of multi-person viewing activity.
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Forty Percent of CTV Ads Air When Viewers Are Rarely in Front of the TV
Money Slides September 26, 2023TVision shares data that demonstrates how often the airtimes of CTV ads fail to coincide with daily spikes in viewership, e.g., during primetime.
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Streaming Services' Household Reach, by the Numbers
Money Slides September 26, 2023TVision shares data that quantifies how deep each streaming service’s household reach is and how that reach changed between H2 2022 and H1 2023.
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A Concise AI Glossary
Money Slides September 18, 2023R3 offers helpful definitions of some of the most important terms in the field of artificial intelligence.
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Consumers' Direct Mail Preferences: Frequency and Mail Types
Money Slides September 18, 2023SeQuel Response shares the results of a survey of over 400 consumers that identifies the types and amount of direct mail that they prefer receiving.
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