Money Slides
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Giving Email Marketers the Best of CDPs and ESPs
Money Slides September 27, 2023Email technology consultancy Email Connect identifies the technologies that best integrate the capabilities of a CDP (customer data platform) and an ESP (email service provider) for the purposes of email marketing.
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The Five Stages of Generative AI Marketing Maturity
Money Slides September 27, 2023AI consulting firm CognitivePath describes the five stages that marketers should embark upon as they strive to incorporate generative AI into their work — stages that proceed from “Ad Hoc” all the way to “Pioneering,” the highest level of maturity.
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Ad-Supported Streaming Surges
Money Slides September 26, 2023TVision shares panel data that demonstrates ad-supported streaming’s sizable increase in viewership and that breaks down each major streamer’s share of time spent viewing.
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Family Viewing on Streaming Services, by the Numbers
Money Slides September 26, 2023TVision shares panel data that reveals which streaming services account for the largest share of multi-person viewing activity.
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Forty Percent of CTV Ads Air When Viewers Are Rarely in Front of the TV
Money Slides September 26, 2023TVision shares data that demonstrates how often the airtimes of CTV ads fail to coincide with daily spikes in viewership, e.g., during primetime.
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Streaming Services' Household Reach, by the Numbers
Money Slides September 26, 2023TVision shares data that quantifies how deep each streaming service’s household reach is and how that reach changed between H2 2022 and H1 2023.
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A Concise AI Glossary
Money Slides September 18, 2023R3 offers helpful definitions of some of the most important terms in the field of artificial intelligence.
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Consumers' Direct Mail Preferences: Frequency and Mail Types
Money Slides September 18, 2023SeQuel Response shares the results of a survey of over 400 consumers that identifies the types and amount of direct mail that they prefer receiving.
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How Overwhelmed Are Consumers by Different Ad Types?
Money Slides September 18, 2023SeQuel Response shares the results of a survey of over 400 consumers that reveals how inundated they feel by different ad types.
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The Most Common Uses of Generative AI, by the Numbers
Money Slides September 18, 2023R3 visualizes data from Gartner that breaks down the relative frequency with which tech leaders are applying AI to a host of use cases, from data analytics to marketing to customer service.
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What Ad Types Do Consumers Most Enjoy?
Money Slides September 18, 2023SeQuel Response shares the results of a survey of over 400 consumers that illuminates which ad types that they most prefer and most dislike.
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The Costs of an Agency Review
Money Slides September 11, 2023The ANA shares the results of a research study that breaks down the costs that an agency review poses to the client, to the incumbent agency, and to the newly pitching agency.
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WeChat 101: A Primer on China’s Most-Used Social Media App
Money Slides September 11, 2023Tony Au, of multicultural marketing agency Ethnicity Matters, identifies the key features of WeChat’s platform and advertising ecosystem.
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AI's Marketing and Business Use Cases, by the Numbers
Money Slides August 28, 2023ANA Group EVP Bill Tucker shared data from the Capgemini Research Institute and eMarketer that identified the uses that marketers and business leaders are finding for artificial intelligence, including data collection, generating synthetic data, and ad targeting.
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The Length of Attention Spans by Age
Money Slides August 28, 2023Attention-measurement specialist Adelaide shares data from Meta that compares the amount of attentive time that younger and older audiences devote to a) their social media feeds, b) short-form content, and c) streaming content.
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Top Reasons Consumers Buy Online During the Holidays
Money Slides August 28, 2023CRM-provider Netcore Cloud shares data from Forrester that sheds light on the factors that induced shoppers to buy online during the 2022 winter holiday season.
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The New TV Terminology: A Short Glossary
Money Slides August 22, 2023The Media Rating Council breaks down some of the acronyms that have emerged to describe new types of TV and video offerings, such as FAST, AVOD, and MVPD.
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What Is a C3 Rating?
Money Slides August 22, 2023The Media Rating Council defines C3 ratings, a combined measure of live and subsequent on-demand viewing.
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What Is a TV Rating?
Money Slides August 22, 2023The Media Rating Council illuminates the factors that go into calculating a TV rating and provides an illustrative example.
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Examples of Personas for Different Industries
Money Slides August 17, 2023Marketers use personas to guide their efforts at segmentation and tailored messaging. By way of illustration, Willow Data Strategy offers numerous examples of the kinds of personas that might be used in the hospitality, gift, B2B, telecommunications, and financial industries.
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