Money Slides
-
What Mothers Want to See in Ads
Money Slides June 19, 2023Researchers share survey data that reveals the things that mothers want to see more and less of in advertising.
view -
The Prevalence, Benefits, and Performance of In-House Agencies, by the Numbers
Money Slides June 14, 2023The ANA shares some of the findings from a survey that identifies what share of companies currently have in-house agencies, the benefits that they derive from them, and their level of satisfaction with these agencies.
view -
U.S. B2B Marketing Spend on Offline and Online Channels
Money Slides June 14, 2023As part of his remarks at the 2023 Masters of B2B Marketing Conference, ANA CEO Bob Liodice shared data from Winterberry Group showing how B2B marketing budgets have been allocated between offline and online channels since 2019, with a projection for 2023.
view -
What Are CMOs Investing In?
Money Slides June 14, 2023As part of his remarks at the 2023 Masters of B2B Marketing Conference, ANA CEO Bob Liodice shared data from a survey of CMOs identifying what these marketing leaders are investing in to improve their digital marketing, with data analytics topping the list.
view -
CTV and Linear TV Viewership by Age Group
Money Slides June 13, 2023Insider Intelligence shares data that identifies how large a share of CTV viewers and linear TV viewers each age group comprises.
view -
CTV’s Ad Spend Compared to Other Channels, Including Linear TV
Money Slides June 13, 2023Insider Intelligence shares data that compares U.S. ad spend on CTV versus linear TV and other channels, with a forecast for the years ahead after 2023.
view -
The Inaccuracy of Programmatic Targeting
Money Slides June 11, 2023LinkedIn shares researchers that indicates that programmatic media providers are quite limited in their ability to target audiences precisely, reaching, for instance, a designated target of IT decision makers (ITDMs) just 14 percent of the time. Targeting by gender was shown to be accurate in 50 percent of cases.
view -
What Informs B2B Buying Decisions?
Money Slides June 11, 2023Winterberry Groups shares the results of a survey that illuminate the factors that influence B2B purchase decision makers. Not surprisingly, online research ranks at the top of the list; however, social media and content for mobile devices also exercise an influence on these buyers.
view -
Media Portrayals of Women, by the Numbers
Money Slides June 10, 2023SeeHer shares data revealing what percentage of media depictions portray women as leaders or caregivers, as accomplished or sexualized, in addition to examining several other categories of representation. SeeHer’s data illuminates the attributes that women most want to be part of their portrayals in the media.
view -
Spending on Diverse Suppliers, by the Numbers
Money Slides June 10, 2023American Family Insurance shares data from the Financial Services Roundtable for Supplier Diversity that calculates how much money was spent in 2021 on diverse providers of services ranging from marketing to IT, from accounting to legal services, and how many jobs in each category were supported by the spending.
view -
Diverse Ad Spend, by the Numbers
Money Slides June 9, 2023The Alliance for Inclusive and Multicultural Marketing (AIMM) calculates the amounts of advertising spending allocated to diverse-owned media outlets (DOMs) as well as to diverse-owned and -targeted media, then further breaks down each category of media by the specific minority group by which it is owned or that it targets.
view -
Diverse-Owned and -Targeted Media, by the Numbers
Money Slides June 9, 2023The Alliance for Inclusive and Multicultural Marketing (AIMM) identifies the number of diverse-owned media outlets as well as the number of diverse-owned and -targeted media outlets, then further breaks down the proportion of each media category owned by or targeting specific minority groups.
view -
How to Collect First-Party Data: Popular Tactics
Money Slides May 27, 2023LinkedIn shares the results of a survey that reveal the methods and sources most favored by marketers for collecting first-party data.
view -
Streaming TV’s Rise and the Diversification of Its Audience, by the Numbers
Money Slides May 27, 2023Media buying platform Direct Donor TV shares recent Nielsen and Comscore data that illuminates the increased use of streaming, compares the watch-time it accounts for with broadcast and cable TV, and calculates the growing diversity of its audience.
view -
The CTV Landscape: The Platforms and Their Offerings
Money Slides May 27, 2023Media buying platform Direct Donor TV shares a breakdown of the different platforms that populate the CTV landscape and the types of content they provide.
view -
The Stipulations of Each State's Data Privacy Laws Compared
Money Slides May 27, 2023The ANA succinctly breaks down the specific privacy rights that each state’s laws give residents over their online data.
view -
Influencer Marketing’s ROI
Money Slides May 24, 2023AT&T and social media marketing agency The Social Standard report on data that demonstrates the growth in spending on influencer marketing and the ROI generated by that investment.
view -
The Strongest Driver of Loyalty? An Emotional Brand Connection
Money Slides May 24, 2023Ad agency J.Schmid shares the results of an extensive survey suggesting that an emotional brand connection is the single most powerful factor in persuading consumers to repurchase, recommend, forgive, and trust a company.
view -
The Boom in Generative AI
Money Slides May 23, 2023Insider Intelligence shares data demonstrating the dramatic rise in investment in Generative AI since 2017.
view -
The Over-Representation of Men and Those Under 40 in Advertising
Money Slides May 23, 2023Digital marketing agency Extreme Reach shares data illuminating the genders and ages of those represented in advertising, both visually and in audio, and how those figures over- or under-represent the actual makeup of society.
view