Money Slides
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U.S. Digital Ad Spending, by the Numbers
Money Slides August 8, 2023In his opening remarks for the ANA’s 2023 Digital and Social Media Conference, ANA CEO Bob Liodice shared eMarketer data that quantified the spending levels on digital advertising in the U.S. in 2021 and 2022, with forecasts for the years 2023 through 2027.
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Measuring Podcasts' Impact on Each Phase of the Sales Funnel
Money Slides July 27, 2023Digital audio platform Audacy shares the ideal KPIs, measurement tools, and measurement partners to use when assessing podcast advertising’s impact on each phase of the sales funnel.
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Evaluations' Role in Agency Compensation
Money Slides July 5, 2023Decideware shares the results of a survey of 33 agencies and 49 clients that shed light on how agency evaluations influence compensation, with a breakdown by agency type (full service, media, digital, creative, and production).
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How Much Do Clients Tailor Evaluations to Specific Types of Agencies?
Money Slides July 5, 2023Decideware shares the results of a survey of 33 agencies and 49 clients that illuminate the degree to which clients take into account specific agency types when determining their approaches to evaluations, including the KPIs used.
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The Decentralization of Agency Evaluations
Money Slides July 5, 2023Decideware shares data from a survey of 33 agencies and 49 clients that illuminates the relative extent to which clients have decentralized the practice of agency evaluation.
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The Frequency of Agency and Client Evaluations
Money Slides July 5, 2023Decideware shares the results of a survey of 33 agencies and 49 clients that shed light on how frequently clients and agencies evaluate their counterparts, with a breakdown by agency type.
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The Analytics Marketers Leverage When Developing and Distributing Content
Money Slides July 4, 2023Drawing on the results of a survey of over 200 marketers in the U.S. and Europe, Winterberry Group identifies the rate at which marketers use different types of analytics (such as descriptive, predictive, and prescriptive analytics) to guide their approaches to content creation and distribution.
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The Ideal Length and Tone for CTV Ads
Money Slides July 4, 2023Advertising software company MNTN shares findings uncovered by leveraging AI to evaluate over 1,800 CTV commercials — findings that illuminate the best length and emotional tone to use when advertising on CTV.
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Video Gamer Demographics
Money Slides July 4, 2023The agency tripleclix shares data from the Entertainment Software Association that breaks down the gamer population demographically by age and gender.
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Average Time Spent with Digital Versus Traditional Media
Money Slides June 19, 2023The&Partnership shares eMarketer data demonstrating how audiences have allocated their viewing time between traditional and digital media since 2019, with a forecast 2024.
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Mothers’ Top Five Parenting Ideals: Gen Z Versus Millennials
Money Slides June 19, 2023Researchers share survey data that compares the parenting ideals of millennial and generation Z mothers.
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What Mothers Want to See in Ads
Money Slides June 19, 2023Researchers share survey data that reveals the things that mothers want to see more and less of in advertising.
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The Prevalence, Benefits, and Performance of In-House Agencies, by the Numbers
Money Slides June 14, 2023The ANA shares some of the findings from a survey that identifies what share of companies currently have in-house agencies, the benefits that they derive from them, and their level of satisfaction with these agencies.
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U.S. B2B Marketing Spend on Offline and Online Channels
Money Slides June 14, 2023As part of his remarks at the 2023 Masters of B2B Marketing Conference, ANA CEO Bob Liodice shared data from Winterberry Group showing how B2B marketing budgets have been allocated between offline and online channels since 2019, with a projection for 2023.
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What Are CMOs Investing In?
Money Slides June 14, 2023As part of his remarks at the 2023 Masters of B2B Marketing Conference, ANA CEO Bob Liodice shared data from a survey of CMOs identifying what these marketing leaders are investing in to improve their digital marketing, with data analytics topping the list.
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CTV and Linear TV Viewership by Age Group
Money Slides June 13, 2023Insider Intelligence shares data that identifies how large a share of CTV viewers and linear TV viewers each age group comprises.
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CTV’s Ad Spend Compared to Other Channels, Including Linear TV
Money Slides June 13, 2023Insider Intelligence shares data that compares U.S. ad spend on CTV versus linear TV and other channels, with a forecast for the years ahead after 2023.
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The Inaccuracy of Programmatic Targeting
Money Slides June 11, 2023LinkedIn shares researchers that indicates that programmatic media providers are quite limited in their ability to target audiences precisely, reaching, for instance, a designated target of IT decision makers (ITDMs) just 14 percent of the time. Targeting by gender was shown to be accurate in 50 percent of cases.
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What Informs B2B Buying Decisions?
Money Slides June 11, 2023Winterberry Groups shares the results of a survey that illuminate the factors that influence B2B purchase decision makers. Not surprisingly, online research ranks at the top of the list; however, social media and content for mobile devices also exercise an influence on these buyers.
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Media Portrayals of Women, by the Numbers
Money Slides June 10, 2023SeeHer shares data revealing what percentage of media depictions portray women as leaders or caregivers, as accomplished or sexualized, in addition to examining several other categories of representation. SeeHer’s data illuminates the attributes that women most want to be part of their portrayals in the media.
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