Money Slides
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Each Generation's Preferred Method of Receiving Offers, by the Numbers
Money Slides April 24, 2024Media and marketing agency Vericast shares data on the modes of communication through which generation Z, millennials, generation X, and baby boomers most prefer to receive offers.
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Marketers' Attitudes Toward Brand Purpose
Money Slides April 24, 2024Deborah Malone of The Internationalist shares survey data that illuminates the relative importance that marketers assign to brand purpose and the ways in which they bring it to life in their organizations.
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The Role of the Brief in Enabling Creativity
Money Slides April 24, 2024Survey results shared by the ANA and industry partners quantify the percentage of B2C and B2B agencies and clients who deem a tight brief with clear objectives to be the No. 1 enabler of creativity in their working relationships.
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Tracking Linear TV and OTT’s eCPMs Over Time
Money Slides April 24, 2024Marketing solutions provider Guideline shares data on the changes in linear TV’s effective cost per one thousand impressions (eCPMs) between 2021 and 2023, comparing it to OTT.
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A Maturity Model for the Adoption of Digital Asset Management
Money Slides April 22, 2024Consultant and author David H. Lipsey shares a framework for assessing the maturity of your organization’s adoption of digital asset management (DAM) that was developed by the Center for Advanced Studies in Digital Asset Management (CASDAM).
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Customers’ Comfort with the Use of Their Data for Personalization, by the Numbers
Money Slides April 22, 2024General Motors and Boston Consulting Group share data that quantifies the percentage of customers, from country to country, who are comfortable with companies using their data to personalize their experiences.
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The Projected Growth of the AI Market in the U.S.
Money Slides April 22, 2024At the ANA’s 2024 AI for Marketers Conference, ANA CEO Bob Liodice shared data from Statista that projects how the AI market will grow over the course of the decade, measured in billions of dollars.
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Flexible Staffing at In-House Agencies, by the Numbers
Money Slides April 9, 2024Creative staffing agency Cella shares survey results from Randstad Digital that identifies the percentage of in-house agencies that never, rarely, occasionally, or always capitalize on flexible staffing.
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Podcasts' Benefits for Brands, by the Numbers
Money Slides April 9, 2024Media outlet Sounds Profitable shares the results of a consumer survey that illuminates the value that audiences find in podcasts and how they can aid brands that are looking to be discovered.
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Creators' Biggest Complaints About Working with Brands, by the Numbers
Money Slides April 2, 2024Marketing platform CreatorIQ shares the results of a survey of creators that ranks their greatest sources of dissatisfaction when working with brands.
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Creators' Most Important Priorities When Working with Brands, by the Numbers
Money Slides April 2, 2024Marketing platform CreatorIQ shares the results of a survey of creators that ranks the priorities that they have when working with a brand.
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In-House Agencies Rank the Benefits and Drawbacks of Working with Offshore Partners
Money Slides April 2, 2024Creative staffing agency Cella shares survey results from Randstad Digital in which in-house agencies evaluated the relative advantages and disadvantages of working with offshore partners.
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The Size of In-House Agencies, by the Numbers
Money Slides April 2, 2024Creative staffing agency Cella shares research from Randstad Digital that identifies the percentage of in-house agencies with different staff headcounts.
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The Type and Volume of Work Done by In-House Agencies
Money Slides April 2, 2024Creative staffing agency Cella shares research from Randstad Digital that identifies what percentage of in-house agencies’ work, on average, relates to Tier 1, Tier 2, Tier 3, or growth marketing.
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A Forecast for Total U.S Media Ad Spending 2024-2027
Money Slides March 26, 2024At the ANA’s 2024 Media Conference, ANA CEO Bob Liodice graphed figures from Insider Intelligence that project total U.S. media advertising spending in 2024, 2025, 2026, and 2027.
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Cookieless Readiness Checklist
Money Slides March 26, 2024Intel provides a checklist of steps that marketers should be taking to prepare for the advent of a cookieless internet.
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Defining Artificial Intelligence: Narrow, General, and Super AI
Money Slides March 26, 2024Nonprofit organization Save the Children defines “narrow,” “general,” and “super AI.”
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Examples of AI Use Cases
Money Slides March 26, 2024Nonprofit organization Save the Children provides a helpful table that shares some illustrative examples of applications for artificial intelligence (AI).
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Monthly Change in U.S Ad Spend: January 2023 to January 2024
Money Slides March 26, 2024At the ANA’s 2024 Media Conference, ANA CEO Bob Liodice graphed figures from market intelligence firm Guideline that record the changes in U.S. ad spending from January 2023 to January 2024.
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The Areas in Which AI is Already Increasing Productivity
Money Slides March 26, 2024Morgan Stanley Research identifies applications of artificial intelligence (AI) that have already begun to yield gains in productivity.
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