Money Slides

Linear TV Drops Below 50 Percent of TV Usage
Money Slides February 6, 2024
Roku visualizes data from Nielsen demonstrating how linear TV is ceding an ever greater share of TV usage to streaming.
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The Hidden Costs Eroding Your Programmatic Media's Productivity
Money Slides January 30, 2024
The ANA shares the results of a penetrating study that itemizes and quantifies the hidden costs of programmatic media that renders marketers’ true ad spend a mere 36 percent of their total ad spend.
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The Pros and Cons of the Major Workflow Tools
Money Slides January 16, 2024
Health care technology company Medtronic shares the advantages and disadvantages of workflow tools that include Smartsheet, Teams, MS Project, Trello, and Workfront.
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2023 Holiday Ad Bookings
Money Slides January 10, 2024
Media planning consultancy Guideline shares data on ad bookings in the lead-up to the 2023 holiday season.
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A Maturity Model for AI in Marketing
Money Slides January 5, 2024
CognitivePath schematizes five steps that can be taken across five areas to help your organization’s marketing function achieve AI maturity.
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How to Optimize Platform Mix, by the Numbers
Money Slides December 18, 2023
Comscore shares data on 18-to-24-year-olds that reveals which mixes of channels most increase aided awareness, ad recall, favorability, and purchase intent among them.
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U.S. State Privacy Laws and their Stipulations
Money Slides December 9, 2023
The law firm Squire Patton Boggs offers an overview of the stipulations of the state privacy laws that have gone into effect in 2023, as well as those that are slated to go into effect in 2024 and 2025.
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What Does Equality Look Like to Gen Z Women?
Money Slides December 9, 2023
The ANA’s SeeHer shares survey data from the consumer insights provider GWI that identifies what female members of generation Z regard as steps toward gender equality.
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What is CARU?
Money Slides December 9, 2023
The law firm Davis+Gilbert LLP provides a primer on CARU, the Children’s Advertising Review Unit.
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Consumers' Concerns About AI, by the Numbers
Money Slides November 22, 2023
Media agency Carat shares Dentsu data on which concerns about AI most worry consumers and which applications for the new technology they most support.
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The Projected Growth of the 50-Plus Economy in the U.S.
Money Slides November 22, 2023
The AARP charts the expected growth of the 50-year-old-and-over population in the U.S., along with the expected growth in this demographic’s spending power.
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Brands and Media Falling out of Step with U.S. Hispanics
Money Slides November 21, 2023
Nielsen charts the recent decline in Hispanics’ belief that TV, brands, and politicians share their values.
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Hispanic Streaming Preferences, by the Numbers
Money Slides November 21, 2023
Nielsen breaks down U.S. Hispanics’ preferences when it comes to streaming platforms and content-discovery methods and also shares how diverse representation influences this demographic’s purchase intent and viewing attention.
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U.S. Streaming Viewing by Race and Ethnicity
Money Slides November 21, 2023
Nielsen gauges the viewership of streaming, cable, and broadcast content by Black Americans, Whites, Asians, and Hispanics in the U.S.
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Reasons Audiences Stop Listening to Podcasts
Money Slides November 6, 2023
Audacy shared the results of a survey of 6,000 consumers that shed light on the reasons that cause audiences to cease listening to a podcast.
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A Maturity Model for the Use of AI in Analytics
Money Slides October 30, 2023
Acxiom shares a model for gauging the maturity of an organization’s deployment of AI in the area of analytics services.
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How E-Commerce Is Reshaping the Expectations of B2B Buyers
Money Slides October 30, 2023
Merkle shares survey data that demonstrates how the expectations of B2B buyers have evolved between 2021 and 2023 as they’ve grown accustomed to the speed and convenience of e-commerce.
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Marketers' Confidence in Measurement by Channel, by the Numbers
Money Slides October 30, 2023
Walton Isaacson shares eMarketer survey data that gauges marketers’ confidence in their capabilities for measuring the ROI generated by various marketing channels.
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The Increasing Importance and Rising Budgets of B2B Marketers
Money Slides October 30, 2023
Merkle shares the results of a survey of B2B CMOs that highlights the increased importance that their organizations attribute to their work and those CMOs’ accompanying expectations for increased budgets.
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CFOs Identify the Barriers to Relationships with CMOs
Money Slides October 23, 2023
Stein IAS and Brand Finance share the results of a survey of CFOs revealing the obstacles that those executives see as hampering their relationships with CMOs.
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