Money Slides
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What Is a TV Rating?
Money Slides August 22, 2023The Media Rating Council illuminates the factors that go into calculating a TV rating and provides an illustrative example.
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Examples of Personas for Different Industries
Money Slides August 17, 2023Marketers use personas to guide their efforts at segmentation and tailored messaging. By way of illustration, Willow Data Strategy offers numerous examples of the kinds of personas that might be used in the hospitality, gift, B2B, telecommunications, and financial industries.
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2023’s Biggest Winners in Digital Advertising Growth
Money Slides August 9, 2023Insider Intelligence shares research that projects the growth in ad revenue to be experienced in 2023 by digital platforms such as Walmart, Apple, TikTok, Instacart, Amazon, Spotify, Roku, and others. Insider Intelligence goes on to observe that the percentage increases expected by these platforms leave those of the onetime duopoly, Google and Meta, in the dust.
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Average Time Spent with the Major Digital Platforms, by the Numbers
Money Slides August 9, 2023Insider Intelligence quantifies the average time that U.S. users spend with digital platforms that include Netflix, TikTok, YouTube, Instagram, and Facebook, among numerous others.
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Data Shows Discontent with Gender Inequity Is Growing
Money Slides August 9, 2023The ANA’s SeeHer organization shares the results of a study that demonstrates how dissatisfaction with the prevalence of gender bias has increased between 2016 and 2023.
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Social Media Set to Eclipse TV
Money Slides August 9, 2023Insider Intelligence details how TV viewers have declined while users of social media have risen, projecting that consumers of social media will outpace TV viewers by 2025.
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The Advertising Capabilities of Each Social Media Platform Compared
Money Slides August 9, 2023Insider Intelligence breaks down the relative strengths of each major social media platform, comparing them in terms of global footprints, devices reached, and the ad formats that each one makes available (whether text-based, image, or video).
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The Declining Digital Ad Dominance of Google and Meta
Money Slides August 9, 2023Insider Intelligence shares research that illuminates how streaming, retail media, and other types of digital platforms are stealing the lion’s share of the digital ad market from the once duopolistic Google and Meta.
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The Growth of Social Commerce, by the Numbers
Money Slides August 9, 2023Insider Intelligence quantifies the rise in buying on social commerce platforms like Facebook, TikTok, Instagram, and Pinterest, with projections for how each of these platforms will continue to add buyers in 2024, 2025, and 2026.
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CMOs Reveal Spending Levels on Mobile Marketing
Money Slides August 8, 2023In his opening remarks for the ANA’s 2023 Digital and Social Media Conference, ANA CEO Bob Liodice shared data from a survey of CMOs detailing how their spending on mobile marketing, as a percentage of their overall marketing budgets, has fluctuated over the last three years, with spending forecasts for both the next year and the next five years.
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CMOs Reveal Spending Levels on Social Media
Money Slides August 8, 2023In his opening remarks for the ANA’s 2023 Digital and Social Media Conference, ANA CEO Bob Liodice shared data from a survey of CMOs detailing how their spending on social media, as a percentage of their marketing budgets, has fluctuated over the last three years, with spending forecasts for both the next year and the next five years.
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U.S. Digital Ad Spending, by the Numbers
Money Slides August 8, 2023In his opening remarks for the ANA’s 2023 Digital and Social Media Conference, ANA CEO Bob Liodice shared eMarketer data that quantified the spending levels on digital advertising in the U.S. in 2021 and 2022, with forecasts for the years 2023 through 2027.
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Measuring Podcasts' Impact on Each Phase of the Sales Funnel
Money Slides July 27, 2023Digital audio platform Audacy shares the ideal KPIs, measurement tools, and measurement partners to use when assessing podcast advertising’s impact on each phase of the sales funnel.
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Evaluations' Role in Agency Compensation
Money Slides July 5, 2023Decideware shares the results of a survey of 33 agencies and 49 clients that shed light on how agency evaluations influence compensation, with a breakdown by agency type (full service, media, digital, creative, and production).
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How Much Do Clients Tailor Evaluations to Specific Types of Agencies?
Money Slides July 5, 2023Decideware shares the results of a survey of 33 agencies and 49 clients that illuminate the degree to which clients take into account specific agency types when determining their approaches to evaluations, including the KPIs used.
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The Decentralization of Agency Evaluations
Money Slides July 5, 2023Decideware shares data from a survey of 33 agencies and 49 clients that illuminates the relative extent to which clients have decentralized the practice of agency evaluation.
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The Frequency of Agency and Client Evaluations
Money Slides July 5, 2023Decideware shares the results of a survey of 33 agencies and 49 clients that shed light on how frequently clients and agencies evaluate their counterparts, with a breakdown by agency type.
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The Analytics Marketers Leverage When Developing and Distributing Content
Money Slides July 4, 2023Drawing on the results of a survey of over 200 marketers in the U.S. and Europe, Winterberry Group identifies the rate at which marketers use different types of analytics (such as descriptive, predictive, and prescriptive analytics) to guide their approaches to content creation and distribution.
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The Ideal Length and Tone for CTV Ads
Money Slides July 4, 2023Advertising software company MNTN shares findings uncovered by leveraging AI to evaluate over 1,800 CTV commercials — findings that illuminate the best length and emotional tone to use when advertising on CTV.
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Video Gamer Demographics
Money Slides July 4, 2023The agency tripleclix shares data from the Entertainment Software Association that breaks down the gamer population demographically by age and gender.
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