Money Slides
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The Growth in Retail Media Versus Search and Social Media Advertising
Money Slides March 26, 2024Henkel and the Mars Agency share a graph from Insider Intelligence that charts the length of time it took retail media’s advertising market to reach $30 billion in value compared to social media and search advertising.
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The ROAS Being Yielded by Google's Performance Max and Meta's Advantage Plus
Money Slides March 26, 2024Morgan Stanley Research calculates the return on advertising spend being experienced by marketers who utilize Google’s Performance Max resource, on the one hand, and Meta’s Advantage Plus, on the other.
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Top Marketing Uses for AI According to CMOs
Money Slides March 26, 2024At the ANA’s 2024 Media Conference, ANA CEO Bob Liodice visualized the results of a survey of CMOs that ranked what these leaders believe are the best marketing applications for artificial intelligence (AI).
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The American Consensus for Consumer Data Privacy, by the Numbers
Money Slides March 20, 2024Marketing data provider Wiland shares an excerpt from a study by the Pew Research Center that quantifies the bipartisan support for consumer data privacy regulation.
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The Growth in Local Sports Sponsorships, by the Numbers
Money Slides March 20, 2024Sports and Entertainment Platform SponsorUnited shares data that highlights a growth in sponsorships for local professional sports teams, indicating that sponsorships of leagues as a whole aren’t the only game in town.
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The Growth in Niche Sports Sponsorships, by the Numbers
Money Slides March 20, 2024Sports and Entertainment Platform SponsorUnited shares data that highlights a growth in sponsorships for sports outside the big five of football, baseball, basketball, hockey, and soccer — niche sports that include mixed martial arts, pickleball, rugby, and skiing and snowboarding.
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ChatGPT's Meteoric Rise in Popularity
Money Slides March 12, 2024Varun Grover of Veritas Technologies graphs the most popular platforms’ race to reach 100 million users, with ChatGPT outpacing TikTok, Instagram, Snapchat, Facebook, and WhatsApp by orders of magnitude.
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The Projected Growth in Size of AI Models
Money Slides March 12, 2024Adopting a forecast developed by Mustafa Suleyman, CEO at InflectionAI and co-founder of DeepMind, Varun Grover of Veritas Technologies graphs the projected growth in size of AI models over the next decade.
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Each Sector's Share of Programmatic Podcast Advertising, by the Numbers
Money Slides March 8, 2024An increasing amount of advertising on podcasts is being conducted by programmatic means; advertising solutions-provider Guideline breaks down each industry’s share of this programmatic investment in podcasting.
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The Size, Demographics, and Listening Habits of the U.S. Podcast Audience
Money Slides March 6, 2024Stephen Calabria, director of podcasting at Mount Sinai, draws on data from Edison Research to elucidate the percentage of the U.S. population that listens to podcasts, the frequency with which they tune in, and their demographics.
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ROI of Campaigns by Medium
Money Slides March 4, 2024The ANA shares results from its 2023 Response Rate Report which quantify the ROI of campaigns by their medium, which include direct mail, email, social media, paid search, SMS, and digital display advertising.
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How Much Does Sustainability Drive Consideration in Your Sector?
Money Slides February 26, 2024Valuation and strategy consultancy Brand Finance quantifies how much of a role a brand’s commitment to sustainability plays in driving consideration in a variety of sectors.
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The Leading Retail Media Networks: A Detailed Comparison
Money Slides February 26, 2024The MARS Agency assesses the targeting capabilities, media opportunities, and innovations of a long slate of retail media networks, along with their criteria for partnership and measurement and reporting — all in a series of easily digestible charts.
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Scoring Consumers’ Perceptions of Apparel Brands’ Commitment to ESG
Money Slides February 26, 2024Valuation and strategy consultancy Brand Finance scores consumers’ perceptions of leading supermarkets’ commitment to the environment, society, and governance (ESG).
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Scoring Consumers’ Perceptions of Beer Brands’ Commitment to ESG
Money Slides February 26, 2024Valuation and strategy consultancy Brand Finance scores consumers’ perceptions of leading beer brands’ commitment to the environment, society, and governance (ESG).
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Scoring Consumers’ Perceptions of Leading Supermarkets' Commitment to ESG
Money Slides February 26, 2024Valuation and strategy consultancy Brand Finance scores consumers’ perceptions of leading supermarkets’ commitment to the environment, society, and governance (ESG).
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Sustainability's Role in Driving Consideration
Money Slides February 26, 2024Valuation and strategy consultancy Brand Finance quantifies how a commitment to sustainability measures up as a driver of consideration relative to other factors.
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Linear TV Drops Below 50 Percent of TV Usage
Money Slides February 6, 2024Roku visualizes data from Nielsen demonstrating how linear TV is ceding an ever greater share of TV usage to streaming.
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The Hidden Costs Eroding Your Programmatic Media's Productivity
Money Slides January 30, 2024The ANA shares the results of a penetrating study that itemizes and quantifies the hidden costs of programmatic media that renders marketers’ true ad spend a mere 36 percent of their total ad spend.
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The Pros and Cons of the Major Workflow Tools
Money Slides January 16, 2024Health care technology company Medtronic shares the advantages and disadvantages of workflow tools that include Smartsheet, Teams, MS Project, Trello, and Workfront.
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