Money Slides
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Hispanic Streaming Preferences, by the Numbers
Money Slides November 21, 2023Nielsen breaks down U.S. Hispanics’ preferences when it comes to streaming platforms and content-discovery methods and also shares how diverse representation influences this demographic’s purchase intent and viewing attention.
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U.S. Streaming Viewing by Race and Ethnicity
Money Slides November 21, 2023Nielsen gauges the viewership of streaming, cable, and broadcast content by Black Americans, Whites, Asians, and Hispanics in the U.S.
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Reasons Audiences Stop Listening to Podcasts
Money Slides November 6, 2023Audacy shared the results of a survey of 6,000 consumers that shed light on the reasons that cause audiences to cease listening to a podcast.
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A Maturity Model for the Use of AI in Analytics
Money Slides October 30, 2023Acxiom shares a model for gauging the maturity of an organization’s deployment of AI in the area of analytics services.
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How E-Commerce Is Reshaping the Expectations of B2B Buyers
Money Slides October 30, 2023Merkle shares survey data that demonstrates how the expectations of B2B buyers have evolved between 2021 and 2023 as they’ve grown accustomed to the speed and convenience of e-commerce.
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Marketers' Confidence in Measurement by Channel, by the Numbers
Money Slides October 30, 2023Walton Isaacson shares eMarketer survey data that gauges marketers’ confidence in their capabilities for measuring the ROI generated by various marketing channels.
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The Increasing Importance and Rising Budgets of B2B Marketers
Money Slides October 30, 2023Merkle shares the results of a survey of B2B CMOs that highlights the increased importance that their organizations attribute to their work and those CMOs’ accompanying expectations for increased budgets.
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CFOs Identify the Barriers to Relationships with CMOs
Money Slides October 23, 2023Stein IAS and Brand Finance share the results of a survey of CFOs revealing the obstacles that those executives see as hampering their relationships with CMOs.
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Consumers' Views of the Multicultural Majority, by the Numbers
Money Slides October 23, 2023The Hispanic Marketing Council and the Asian American Advertising Federation share data revealing how both Whites and multicultural consumers (MCs) view the multicultural majority emerging in the U.S. and how they believe that demographic shift will affect the countries’ values.
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Postage Increases, 2018-2023, by the Numbers
Money Slides October 23, 2023Media Horizons, SAPPI, and Lindenmeyr Central & Book Publishing chart the rise in postage rates for marketing mail letters, marketing mail flats, periodicals, and first-class mail.
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Ranking the Top 10 B2B Companies by Brand Value
Money Slides October 23, 2023See who tops out the list of the most valuable B2B brands!
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Responses to "In-Culture" Ads, by the Numbers
Money Slides October 23, 2023The Hispanic Marketing Council and the Asian American Advertising Federation share data that quantifies the favorability with which Hispanic, Black, and Asian multicultural (MC) consumers view “in-culture” ads — both those appearing in diverse media and those appearing outside of “in-culture” environments.
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Social Media Platforms' Monthly Active Users, by the Numbers
Money Slides October 19, 2023Mobian shares data from Statista that quantifies the monthly active users attracted by each of the major social media platforms: Facebook, YouTube, Instagram, TikTok, Snap, Twitter, and Pinterest.
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Video Viewability Rates by Platform and Format
Money Slides October 19, 2023Mobian shares data that quantifies the video viewability rates for various social media platforms and formats.
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Consumers' Comfort with Gay/Lesbian and Transgender Representation, by the Numbers
Money Slides October 9, 2023The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) shares recent data revealing consumers’ attitudes toward the representation of gay/lesbian and transgender people in marketing.
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Common Frustrations with CDPs
Money Slides October 3, 2023Forrester and marketing platform provider Zeta Global share the results of a survey detailing the challenges that organizations often encounter when using Customer Data Platforms (CDPs), and the levels of dissatisfaction that their users experience.
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States with Comprehensive Data Privacy Laws
Money Slides October 3, 2023Chris Oswald, head of government relations at the ANA, maps out the states in which comprehensive data privacy laws have been passed.
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The Diversity Gap on AI Teams
Money Slides October 3, 2023IBM Consulting shares data that demonstrates the lack of diversity on the teams that develop AI technologies, which can embed the ethical guidelines under which those technologies operate with implicit bias.
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First-, Second-, Third-, and Zero-Party Data Explained
Money Slides September 27, 2023Porch Media Group Breaks down the distinguishing features of the different forms of data that marketers can avail themselves of and identifies their pros and cons.
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Giving Email Marketers the Best of CDPs and ESPs
Money Slides September 27, 2023Email technology consultancy Email Connect identifies the technologies that best integrate the capabilities of a CDP (customer data platform) and an ESP (email service provider) for the purposes of email marketing.
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