Money Slides
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The Types of Content Users Want from Streaming TV Versus Social Media
Money Slides January 6, 2025Roku shares survey results from Luth Research that identify the types of content that users turn to streaming TV for, and how this contrasts with those users’ expectations for social media content.
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Users' Moods on TV Versus Social Media, by the Numbers
Money Slides January 6, 2025Roku shares the results of a survey study conducted by Luth Research that uncovers the moods experienced by people in their use of TV versus social media.
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Which Products and Services Are Consumers Most Willing to Switch Brands With
Money Slides January 6, 2025Business technology provider Deluxe shares data that reveals which products and services foster the most and least brand loyalty.
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The Frequency with Which Gen Z Researches Brands' Commitment to Inclusive Causes
Money Slides January 3, 2025PACO Collective shares survey data revealing the frequency with which members of generation Z research brand’s commitment to inclusive causes as well as how such commitments are reflected in brands’ choice of partners.
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The Issues Gen Z Expects Brands to Take a Stand on, by the Numbers
Money Slides January 3, 2025PACO Collective shares survey data revealing the issues that members of generation Z most want brands to take a strand on.
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CMOs Rank Their Most Common Challenges
Money Slides January 2, 2025During his opening remarks at the 2024 Masters of Marketing Conference, ANA CEO Bob Liodice shared the results of a CMO survey in which those senior marketing leaders identified the challenges they face on the contemporary marketing landscape.
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Consumers' Interest in Sustainable Lifestyles, by the Numbers
Money Slides January 2, 2025The Guardian shares the results of a study that examined different demographic groups’ interest in sustainable lifestyles, with those groups being defined by gender, education, income, and age.
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Consumers' Support for Inclusive Brands, by the Numbers
Money Slides January 2, 2025The Alliance for Inclusive and Multicultural Marketing shares survey data that illuminates the relative proportion of support for inclusive marketing among consumers.
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How Well Represented Different Minorities Feel in Ads, by the Numbers
Money Slides January 2, 2025The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) shares survey data revealing what percentage of Asian, Black, Hispanic, LGBTQ+, disabled and White non-Hispanic consumers feel underrepresented or stereotyped in advertising.
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Key CDP Capabilities
Money Slides January 2, 2025Jonathan Copulsky of Northwestern University shares a schema prepared by the BCG that identifies the capabilities a CDP must have to effectively perform tasks such as data-ingestion, unifying the customer record, gathering intelligence and facilitating decision-making, and marketing activation.
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Open Rates by Type of Mail
Money Slides January 2, 2025The United States Postal Service (USPS) shares the results of a study that quantify the frequency with which different types of mail are either opened or discarded without a second look. The types of mail covered include catalogs, coupon booklets, and a wide array of different advertising mailers.
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The Daily Hours Consumers Spend with Different Activities: How Streaming and Social Media Stack Up
Money Slides January 2, 2025Roku shares findings from Luth Research that quantify the average number of hours that people spend each day with different activities, comparing streaming and using social media with pastimes such as online shopping and socializing with friends and family.
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How SMB Firms Are Transforming SEO with AI
Money Slides December 10, 2024The ANA shares the results of a global survey of small- and medium-sized businesses to illuminate how these firms are using artificial intelligence in their search marketing efforts (e.g., for ranking and attracting organic traffic), as well as how effective they feel these efforts have been.
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AI's Influence on Consumers' Brand Choices, by the Numbers
Money Slides November 19, 2024The Brandtech Group shares the results of a survey that reveal what proportion of consumers in different age groups have had their brand and product choices influenced by the answers generated through AI services like ChatGPT, Meta AI, and Google’s Gemini.
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How to Keep Phone Contact Compliant with Consent
Money Slides November 12, 2024Law firm Troutman Amin breaks down how to maintain compliance with the rules that govern marketers’ contact with consumers on their landlines and cellphones and how to respond when consent for such contact is revoked.
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Broadcasters’ Share of Ad Voice, by the Numbers
Money Slides November 6, 2024Comscore quantifies 20 of the largest broadcasters’ share of ad voice.
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The Frequency with Which Different Age Groups Check Their Mail, Charted
Money Slides October 15, 2024The United States Postal Service (USPS) breaks down how often millennials and baby boomers, as well as members of generation X and generation Z check their physical mail.
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The Past and Future Growth of Retail Media Ad Spend
Money Slides October 15, 2024Macquarie US Equity Research charts the growth of retail media ad spending since 2014 and forecasts its future growth all the way out to 2029.
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Comparing Project Management Tools
Money Slides September 19, 2024Grant Thornton breaks down the capabilities of the project management tools Wrike, Asana, Mavenlink, and ADO (Azure DevOps) as they apply to marketing operations.
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The Attention Garnered by Each Media Channel, by the Numbers
Money Slides September 19, 2024National CineMedia (NCM) shares research that calculates the number of seconds during which viewers watch advertising on different media channels, including cinema, live sports, YouTube, Roku, Facebook, Instagram, TikTok, and mobile, among others.
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