Money Slides
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Gen Alpha's Personal Device Usage, by the Numbers
Money Slides January 20, 2025Inspira shares data revealing generation Alpha’s device preferences.
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CTV CPMs by Programmatic Marketplace
Money Slides January 6, 2025The ANA shares data comparing the average CTV CPM with the average CTV CPM offered on programmatic open marketplaces and private marketplaces.
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Gen Alpha's Content Consumption Preferences, by the Numbers
Money Slides January 6, 2025Inspira shares data revealing generation Alpha’s content consumption preferences, revealing the percentage of this cohort who consume media from YouTube, linear TV, Facebook, Instagram, TikTok, and Snapchat.
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LLMs as the New Influencers: Their Impact on Brand Choices, by the Numbers
Money Slides January 6, 2025Digital Marketing Company Jellyfish shares survey results that reveal the prevalence with which different age groups report having their decisions about brands or products influenced by LLMs like ChatGPT, Google’s Gemini, and Meta AI.
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Marketers' Six Favorite Retail Media Tactics, by the Numbers
Money Slides January 6, 2025The ANA shares the results of a survey that reveal the tactics that are most popular among those marketers who use retail media networks.
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Quantifying U.S. Marketing Expenditures Across the Top Five Channels
Money Slides January 6, 2025Winterberry Group tabulates U.S. marketing expenditures on search, social media, linear TV, online display, and direct marketing. The data further drills down to divide that spending between expenditures made on brand and performance marketing.
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Sports Radio Advertising's Impact on Brand Support and Purchase Intent
Money Slides January 6, 2025Audio media platform Audacy shares data on how ads on sports radio affect fans’ affinity for brands.
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The Growth in AI Users and AI Spending
Money Slides January 6, 2025Technology company Kyndryl shares data that projects the growth in both users of and spending on generative AI over the next few years.
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The Percentage of Total Programmatic Ad Spending by Device Type
Money Slides January 6, 2025The ANA breaks down the percentage of programmatic ad spending devoted to a variety of device types, including desktop, mobile and tablet, OOH, and CTV.
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The Types of Content Users Want from Streaming TV Versus Social Media
Money Slides January 6, 2025Roku shares survey results from Luth Research that identify the types of content that users turn to streaming TV for, and how this contrasts with those users’ expectations for social media content.
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Users' Moods on TV Versus Social Media, by the Numbers
Money Slides January 6, 2025Roku shares the results of a survey study conducted by Luth Research that uncovers the moods experienced by people in their use of TV versus social media.
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Which Products and Services Are Consumers Most Willing to Switch Brands With
Money Slides January 6, 2025Business technology provider Deluxe shares data that reveals which products and services foster the most and least brand loyalty.
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The Frequency with Which Gen Z Researches Brands' Commitment to Inclusive Causes
Money Slides January 3, 2025PACO Collective shares survey data revealing the frequency with which members of generation Z research brand’s commitment to inclusive causes as well as how such commitments are reflected in brands’ choice of partners.
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The Issues Gen Z Expects Brands to Take a Stand on, by the Numbers
Money Slides January 3, 2025PACO Collective shares survey data revealing the issues that members of generation Z most want brands to take a strand on.
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CMOs Rank Their Most Common Challenges
Money Slides January 2, 2025During his opening remarks at the 2024 Masters of Marketing Conference, ANA CEO Bob Liodice shared the results of a CMO survey in which those senior marketing leaders identified the challenges they face on the contemporary marketing landscape.
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Consumers' Interest in Sustainable Lifestyles, by the Numbers
Money Slides January 2, 2025The Guardian shares the results of a study that examined different demographic groups’ interest in sustainable lifestyles, with those groups being defined by gender, education, income, and age.
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Consumers' Support for Inclusive Brands, by the Numbers
Money Slides January 2, 2025The Alliance for Inclusive and Multicultural Marketing shares survey data that illuminates the relative proportion of support for inclusive marketing among consumers.
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How Well Represented Different Minorities Feel in Ads, by the Numbers
Money Slides January 2, 2025The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) shares survey data revealing what percentage of Asian, Black, Hispanic, LGBTQ+, disabled and White non-Hispanic consumers feel underrepresented or stereotyped in advertising.
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Key CDP Capabilities
Money Slides January 2, 2025Jonathan Copulsky of Northwestern University shares a schema prepared by the BCG that identifies the capabilities a CDP must have to effectively perform tasks such as data-ingestion, unifying the customer record, gathering intelligence and facilitating decision-making, and marketing activation.
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Open Rates by Type of Mail
Money Slides January 2, 2025The United States Postal Service (USPS) shares the results of a study that quantify the frequency with which different types of mail are either opened or discarded without a second look. The types of mail covered include catalogs, coupon booklets, and a wide array of different advertising mailers.
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