Money Slides
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The Decline in Interactions with Branded Social Media Posts
Money Slides February 18, 2025Interactions with branded social media content peaked in 2017 and have been slumping ever since, according to data from marketing solutions and insights firm XPLAIN.
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The Percentage of Programmatic Ad Spend by Marketplace Type
Money Slides February 14, 2025The ANA shares data that reveals the percentage of programmatic ad spend devoted to open marketplaces and to private marketplaces, making those calculations both including and excluding CTV.
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Marketers' Favorite KPIs for Retail Media Networks, 2024
Money Slides February 13, 2025The ANA shares survey data that reveals the KPIs that marketers most prefer to use in gauging the success of their use of retail media networks.
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Marketers' Favorite Retail Media Networks, 2024
Money Slides February 13, 2025The ANA shares data detailing which retail media networks are most used by marketers as of 2024 and to what extent.
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Starting Points for Online Shopping Journeys in the Last Six Months
Money Slides February 11, 2025Omnicom Commerce Group shares data compiled by web hosting company Hostinger that reveals where online shopping journeys most frequently began during the second half of 2024. Notably, retailers’ websites and apps topped the list.
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2024 U.S. B2B Media Spend by Channel
Money Slides January 30, 2025Winterberry Group, a management consultancy, takes a look back at 2024 and breaks down the U.S. B2B sector’s media expenditures by channel last year.
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Forecasting 2025 U.S. B2B Media Spend by Channel
Money Slides January 30, 2025Winterberry Group, a management consultancy, shares a projection for the U.S. B2B sector’s media expenditures on each channel in 2025.
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Customers' Most Serious Sources of Complaint, by the Numbers
Money Slides January 21, 2025Professor Thomas Hollmann of Arizona State University shares the results of a study that identifies the problems experienced with products and services that consumers regard as the most serious, with overcharges and excessive prices topping the list.
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The Products and Services Customers Experience the Most Serious Problems With, by the Numbers
Money Slides January 21, 2025Professor Thomas Hollmann of Arizona State University shares the results of a study that identifies the products and services consumers experience the most serious problems with, with those related to banking, automobiles, and computers and the internet ranking near the top.
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The Responses That Customers Most Want to Their Complaints, by the Numbers
Money Slides January 21, 2025Professor Thomas Hollmann of Arizona State University shares the results of a study that reveals the ways in which consumers most want their complaints to be resolved by companies. Hollmann’s data goes on to indicate the frequency with which consumers feel that they receive those resolutions.
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The Rising Rate of Customer Dissatisfaction
Money Slides January 21, 2025Professor Thomas Hollmann of Arizona State University shares the results of a longitudinal study charting the incidence of consumers’ problems with products and services, which has been increasing significantly since 1976.
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Gen Alpha's Personal Device Usage, by the Numbers
Money Slides January 20, 2025Inspira shares data revealing generation Alpha’s device preferences.
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CTV CPMs by Programmatic Marketplace
Money Slides January 6, 2025The ANA shares data comparing the average CTV CPM with the average CTV CPM offered on programmatic open marketplaces and private marketplaces.
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Gen Alpha's Content Consumption Preferences, by the Numbers
Money Slides January 6, 2025Inspira shares data revealing generation Alpha’s content consumption preferences, revealing the percentage of this cohort who consume media from YouTube, linear TV, Facebook, Instagram, TikTok, and Snapchat.
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LLMs as the New Influencers: Their Impact on Brand Choices, by the Numbers
Money Slides January 6, 2025Digital Marketing Company Jellyfish shares survey results that reveal the prevalence with which different age groups report having their decisions about brands or products influenced by LLMs like ChatGPT, Google’s Gemini, and Meta AI.
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Marketers' Six Favorite Retail Media Tactics, by the Numbers
Money Slides January 6, 2025The ANA shares the results of a survey that reveal the tactics that are most popular among those marketers who use retail media networks.
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Quantifying U.S. Marketing Expenditures Across the Top Five Channels
Money Slides January 6, 2025Winterberry Group tabulates U.S. marketing expenditures on search, social media, linear TV, online display, and direct marketing. The data further drills down to divide that spending between expenditures made on brand and performance marketing.
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Sports Radio Advertising's Impact on Brand Support and Purchase Intent
Money Slides January 6, 2025Audio media platform Audacy shares data on how ads on sports radio affect fans’ affinity for brands.
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The Growth in AI Users and AI Spending
Money Slides January 6, 2025Technology company Kyndryl shares data that projects the growth in both users of and spending on generative AI over the next few years.
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The Percentage of Total Programmatic Ad Spending by Device Type
Money Slides January 6, 2025The ANA breaks down the percentage of programmatic ad spending devoted to a variety of device types, including desktop, mobile and tablet, OOH, and CTV.
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