LLMs as the New Influencers: Their Impact on Brand Choices, by the Numbers | Money Slides | All MKC Content | ANA

LLMs as the New Influencers: Their Impact on Brand Choices, by the Numbers

Digital Marketing Company Jellyfish shares survey results that reveal the prevalence with which different age groups report having their decisions about brands or products influenced by LLMs like ChatGPT, Google’s Gemini, and Meta AI.